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UCD Adult Education Centre

Lárionad an Oideachais Aosaigh

INFORMATION TECHNOLOGY

Digital and Social Media: An Introduction

AUTUMN IN101

2 Saturdays

Tutor: Keith Feighery

This two-day workshop course will demonstrate to users how best to use key web based digital and social media tools and platforms that are changing the way we source, communicate and distribute information online today.  Content covered will include how to create personal and professional profiles on social networking sites such as Facebook, LinkedIn and Twitter.  It will also cover setting up and using blogs as well as capturing and sharing video and photographic content through sites such as YouTube, Instagram, Pinterest and Flickr.

Practical demonstrations of using each of the social media platforms will be presented from both a personal and business application. Case studies will be examined of business in a variety of sectors using different social media channels. The workshop is highly participative with classroom discussions and peer interaction promoted at all times.

BELFIELD    
2 Saturdays Oct 13, 20 10.00am - 5.00pm
FEE €135 Print Open Learning Application Form 2012.13  or ring (01) 716-7123 for Laser/credit card payment   

Tutor Details:

Keith Feighery holds an MA in Digital Media Technologies. He is the Director of Digital Strategy with Digital Insights, who work with clients developing Online marketing programmes. Keith lectures with the school of Digital Media in DIT Aungier St on the MA course covering dynamic web applications. He also lectures with Dublin Business School, Digital Marketing Institute and Griffith College in Online Marketing and Digital Strategy. 

Provisional list of key topics to be covered:       

  • Introduction and Overview of Social Media
  • Practical Session Facebook
  • Practical Session Twitter
  • Practical Session LinkedIn
  • Practical session YouTube
  • Practical Session Blogs (wordpress)
  • Practical Session on Pinterest and Flickr

Who is the course for?

This course is aimed at individuals looking to gain a greater practical understanding of how to use social media tools for both personal and business use. The course does not have any perquisites or makes any assumptions of prior ability other than that you are Internet and PC literate.

Reading List:

List of blogs will be provided in the introduction session, as content changes so frequently in this space.