Welcome
Welcome to the UCD Marketing Group ’s home page. The Marketing Group at University College Dublin has an international reputation for the quality of its research and teaching.
In addition to writing leading international textbooks in the marketing field, Marketing Group members are widely published in journals such as: Journal of Marketing, Sloan Management Review, Journal of Business Research, European Journal of Marketing, Journal of International Marketing, International Journal of Research in Marketing, Industrial Marketing Management, Psychology & Marketing, International Journal of Advertising, Journal of Product and Brand Management, International Journal of Production Economics, International Journal of Operations and Production Management, Journal of Marketing Management, Academy of Marketing Science Review, Journal of Business and Industrial Marketing, Journal of Consumer Behaviour and Journal of Strategic Marketing.
The mission of the marketing group is to provide leadership in the teaching and practice of marketing through research and scholarly publications of international standard and through communicating marketing knowledge through excellence in our taught programmes.
