Marketing

Margaíocht

PhD programme

The Ph.D. programme in Marketing at UCD offers a broad range of avenues for study and exploration. It reflects upon a new culture in education that is based upon a close relationship among academia, industry, and other constituencies. As such, it prepares graduates for careers as university professors and for research careers in other organizations.

Graduates of the UCD Ph.D. Programme in Marketing are capable of pursing substantive research programmes and have the necessary research skills to allow them to publish their efforts in leading marketing and business journals. These skills enable students to be at the cutting edge of marketing management, research and teaching.

The Ph.D. programme is demanding in terms of time and effort, but has a record of producing fine scholars. We are proud of our programme, and proud of our graduates and the work they have done in their careers.

In terms of admission, students admitted to our programme typically have a Masters degree in business or some related field from an accredited university, excellent grades and high GMAT scores.

The staff within the UCD Marketing Group provide doctoral students with guidance in a broad range of topical areas. The following breakdown provides an idea of expertise and interests:

Ph.D. Supervisor	Topic
Professor Frank Bradley	Determinants of international marketing strategies with emphasis on: the growth and development of the firm, value systems and international marketing strategies
Dr Sean de Burca	Relationship Marketing in International Business Markets
Dr Susi Geiger	Market studies (B2C and B2B), sales management
Mr Andrew Keating	Business to Business Marketing and Consumer Research
Professor May Lambkin	Building and managing brands portfolios, particularly in the context of mergers/acquisitions
Professor Tony Meenaghan	Marketing communications, commercial sponsorship, marketing of sport
Dr Damien McLoughlin	Understanding industrial and consumer markets and exchange activity from a network perspective
Dr Andrea Prothero	Environmentalism and its impact upon marketing and consumer behaviour, organic products and consumption
Dr Carlos Sousa	International marketing strategies, export performance, cultural influences on international marketing strategies, foreign market entry