Programmes
The subject area provides courses to undergraduate and postgraduate programmes and contributes to the faculty's distance learning programmes in Spain, Hong Kong, Sri-Lanka, and Singapore. We offer two specialist masters programmes (MBS in Marketing and MSc in Marketing Practice) as well as a Ph.D. in Marketing.
Undergraduate Teaching
Undergraduate degree programmes are provided in the Quinn School on the Belfield Campus for a current population of approximately 2,000 students. Undergraduate courses offered by the Marketing Group are as follows:
- Level 2: Marketing Management
- Level 3: Consumer and Buyer Behaviour, Services Marketing, International Marketing, Marketing Communications, Marketing Research, Strategic Marketing Management
Postgraduate Degrees
The School of Business postgraduate activities are located at UCD's Graduate School of Business on the Blackrock Campus. The postgraduate programmes are provided for over 1,100 students and the courses offered by the Marketing Group are as follows:
- Higher Diploma in Business Studies/Higher Diploma in Entrepreneurial Studies: Marketing Management, International Marketing.
- Master of Business Administration: Marketing Management, International Marketing, Business to Business Marketing, Marketing Channels, Customer Relations and Marketing in Health Service Organisations
- Master of Business Studies: International Marketing, Business to Business Marketing, Strategic Marketing, Consumer and Buyer Behaviour, Marketing Communications, Services Marketing, Market Research, Contemporary Issues in Marketing, Culture and Marketing, Brand Management, Marketing Finance,
- MSc: Advertising and Communications, International Business-to-Business Marketing, Marketing Research, International Marketing Strategy.
- MSc (Marketing Practice): Strategic Marketing, Marketing Research, Managing Marketing, Contemporary Marketing Strategy, Applied Marketing Projects, Professional Development.
- Members of the Marketing Group are actively involved in the School’s PhD programme; in Doctoral Supervision, course presentation and candidate mentoring.
