Research
The interaction between research and teaching is one of the key features distinguishing leading business schools around the world. The mission of UCD School of Business clearly recognises the link between research and teaching and strenuously promotes the development of high quality research.
The Marketing Group has a specific commitment to research and publication and the volume and range of its output strongly reflects this commitment. Each group member has brought distinct ideas and experience to bear in his/her research resulting in a valuable and rewarding diversity of topics and approach.
The principal areas of research interest of the Marketing Group are:
- Marketing Strategy
- International Marketing
- Consumer/Buyer behaviour
- Marketing Communications
- Business-to-Business Marketing
- Services Marketing
- Macromarketing
