"Mass-Customization"?

Mass-customization in industrial terms refers to the possibility of producing fairly standardized goods for a mass market while at the same time tailoring them to the individual customer’s preferences and needs by allowing for a certain degree of choice. Third level education has undergone similar developments with the introduction of modularization which enables students to create their individual study programme through a free selection of elective modules in addition to mandatory core modules.
While language instructors in particular have always tried to cater for their students’ individual differences, preferences and needs, these “customizations” have generally been limited to certain situations or students. Applying the idea of modularization within language classes would create a situation in which teaching and learning can be truly customized for all attendees regardless of class size.

The conference will take place in UCD Humanities Insitute of Ireland. For details, please see 'Venue'.

This conference is sponsored by UCD Humanities Institute of Ireland.