UMT Communications and Branding Group

The Communications and Brand Group (UMT CBG) provides high-level oversight, regulation and co-ordination of the use of the University brand both internally and externally, providing a framework whereby the reputation of the University is promoted and protected across all channels of communication.

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  • To assist in the development of the Communication & Brand Strategy and support the dissemination of the plan across the University

  • To ensure the UCD institutional brand is consistently and effectively applied across all internal and external communications.

  • To ensure professional and effective engagement with and influencing of key external stakeholders

  • To establish web management policies and procedures and audit compliance.

  • To provide oversight for communication policies dealing with crisis and proactive issues

  • To act as the initial escalation point for all communications issues.

  • To provide oversight and co-ordination of the marketing and communication strategies across the university

  • To ensure marketing messages are aligned to the University’s strategic plan and priorities

  • To ensure effective institutional expenditure on marketing and communication, social and online media.

  • To consider and respond to issues referred to the Group by the University Management Team.


The following are members of UMT CBG:

  • Deputy President, Vice-President for Academic Affairs and Registrar (Chair)
  • Director of University Relations
  • Deputy Registrars
  • Chief Technology Officer
  • Director of Registry
  • Director of Institutional Research
  • Director of International Affairs



Contact committee support for details