Innovation Lecture: Secrets of Innovation and the €100 million Question

InterTradeIreland 2013 Innovation Lecture at UCD


Professor Oliver Gassmann
Chair of Innovation Management, University of St. Gallen, Switzerland


Title: Secrets of Innovation and the €100 million Question

Date: Monday 2 September 2013

Time: 6:15 pm (refreshments from 5:45 pm)

Overview: Innovation is important, but many innovations fail. The key reasons for such failures include over-engineering, mistiming or inadequate business models. In this innovation lecture Professor Gassmann will explain how companies can successfully leverage innovation, using real-world examples from companies such as 3M, Apple, Dell and Nestlé.

He will outline key innovation success factors and explain how companies and organisations can out-innovate their competitors. He will also demonstrate how cross-industry learnings are one of the strongest drivers for innovation.

According to Professor Gassmann companies have to rethink and revolutionise their industry and market by creative imitation, as 90% of all business model revolutions have been re-combinations of existing ideas, concepts and technologies.

Location: UCD William Jefferson Clinton Auditorium, UCD, Belfield, Dublin 4.


Audience: This innovation lecture will be of interest to established organisations and businesses, start-up companies, government bodies, academics, policy makers and anyone who is interested in stimulating the Irish economy. All are welcome to attend.

Event hashtag: #GassmannUCD

Twitter: @Inter_Trade, @UCDinnovation

The InterTradeIreland All-Island Innovation Programme aims to promote and encourage innovation across the island of Ireland. It brings international expertise in innovation to University College Dublin, Queen’s University Belfast, NUI Galway and University College Cork. Best international practice is shared with business leaders, students, academics, knowledge transfer professionals and policy makers in each region via innovation lectures, seminars and master classes.

This Programme is organised by InterTradeIreland, Queen’s University Belfast, University College Dublin, University College Cork and NUI Galway.