Master Class: Leading the Innovation Process: from Ideas to Market Success

A Master Class

by

Professor Oliver Gassmann
Chair of Innovation Management, University of St. Gallen, Switzerland,

 InterTradeIreland 2013 All-Island Innovation Programme at University College Dublin

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Overview: Innovation is important, but many innovations fail. This master class addresses this fact and the success factors in the management of the innovation process. Based on examples and an in-depth case study the participants will learn how to avoid the vicious circle of innovation failure.

Date: Monday 2 September 2013

Time: 9:30 am – 11:30 am

Location: Seminar Room 0.23, NovaUCD, Belfield Innovation Park, UCD, Dublin 4

Map: www.ucd.ie/nova/locationmap/

To register: www.eventbrite.ie/event/7255875519

Space is limited at the master class so advanced registration required.

Audience: The master classis aimed at members of the business community, policy makers, students and researchers interested in innovation and all are welcome to attend.

Event hashtag: #GassmannUCD

Twitter: @Inter_Trade, @UCDinnovation


While at UCD Professor Gassmann will deliver two additional master classes along with an innovation lecture

Master Class: Open up your Innovation: the Power of Customers and Community as an Innovation Engine

Master Class: Revolutionise your Industry: the Magic Patterns

Innovation Lecture: Secrets of Innovation and the €100 million Question


The InterTradeIreland All-Island Innovation Programme aims to promote and encourage innovation across the island of Ireland. It brings international expertise in innovation to University College Dublin, Queen’s University Belfast, NUI Galway and University College Cork. Best international practice is shared with business leaders, students, academics, knowledge transfer professionals and policy makers in each region via innovation lectures, seminars and master classes.

This Programme is organised by InterTradeIreland, Queen’s University Belfast, University College Dublin, University College Cork and NUI Galway.

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