Master Class: Open up your Innovation: the Power of Customers and Community as an Engine of Innovation

A Master Class


Professor Oliver Gassmann
Chair of Innovation Management, University of St. Gallen, Switzerland,

InterTradeIreland 2013 All-Island Innovation Programme at University College Dublin


Overview: Innovators and politicians call for more money to go into research and development. But a higher budget is no guarantee for innovation. It is more important how you use customers, suppliers and the intelligent people outside of the firm for leveraging a firm’s own innovation rate. There is a paradigm shift from 'the lab is our world' towards 'the world is our lab' (Chesbrough). Based on many years of cooperation in the open innovation field with industry, success factors in the implementation of open innovation will be identified during this master class.

Date: Monday 2 September 2013

Time: 2 pm – 4 pm

Location: Seminar Room 0.23, NovaUCD, Belfield Innovation Park, UCD, Dublin 4


To register:

Space is limited at the master class so advanced registration required.

Audience: The master classis aimed at members of the business community, policy makers, students and researchers interested in innovation and all are welcome to attend.

Event hashtag: #GassmannUCD

Twitter: @Inter_Trade, @UCDinnovation

While at UCD Professor Gassmann will deliver two additional master classes along with an innovation lecture

Master Class: Leading the Innovation Process: from Ideas to Market Success

Master Class: Revolutionise your Industry: the Magic Patterns

Innovation Lecture: Secrets of Innovation and the €100 million Question

The InterTradeIreland All-Island Innovation Programme aims to promote and encourage innovation across the island of Ireland. It brings international expertise in innovation to University College Dublin, Queen’s University Belfast, NUI Galway and University College Cork. Best international practice is shared with business leaders, students, academics, knowledge transfer professionals and policy makers in each region via innovation lectures, seminars and master classes.

This Programme is organised by InterTradeIreland, Queen’s University Belfast, University College Dublin, University College Cork and NUI Galway.


Share this story