Master Class: Revolutionise your Industry: the Magic Patterns

A Master Class


Professor Oliver Gassmann
Chair of Innovation Management, University of St. Gallen, Switzerland,

InterTradeIreland 2013 All-Island Innovation Programme at University College Dublin


Overview: Europe's companies are world class in technological innovation but lousy in business model innovation. A successful business model needs to create value and capture value. 90% of all business revolutions are based on the same 55 patterns of business models. Most revolutions in the last 25 years have been done by using the same principles. This master class will address these principles and participants will work in groups on a new business model for a selected industry.

Date: Tuesday 3 September 2013

Time: 9:30 am – 11:30 am

Location: Seminar Room 0.23, NovaUCD, Belfield Innovation Park, UCD, Dublin 4


To register:

Space is limited at the master class so advanced registration required.

Audience: The master classis aimed at members of the business community, policy makers, students and researchers interested in innovation an all are welcome to attend.

Event hashtag: #GassmannUCD

Twitter: @Inter_Trade and @UCDinnovation

While at UCD Professor Gassmann will deliver two additional master classes along with an innovation lecture

Master Class: Leading the Innovation Process: from Ideas to Market Success

Master Class: Open up your Innovation: the Power of Customers and Community as an Innovation Engine

Innovation Lecture: Secrets of Innovation and the €100 million Question

The InterTradeIreland All-Island Innovation Programme aims to promote and encourage innovation across the island of Ireland. It brings international expertise in innovation to University College Dublin, Queen’s University Belfast, NUI Galway and University College Cork. Best international practice is shared with business leaders, students, academics, knowledge transfer professionals and policy makers in each region via innovation lectures, seminars and master classes.

This Programme is organised by InterTradeIreland, Queen’s University Belfast, University College Dublin, University College Cork and NUI Galway.



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