THEYA Healthcare Proves a Hit With House of Fraser
On International Women’s Day, THEYA Healthcare, the award winning Irish company that has built its name by listening to women, announced that its revolutionary post-operative lingerie range is being rolled out to selected House of Fraser Stores across Ireland and the UK.
One of the best known names on the high street, House of Fraser’s premium department store has 59 locations across the UK and Ireland.
THEYA Healthcare’s innovative range of bamboo underwear offers a fresh alternative to women post breast cancer surgery, during radiotherapy or post cosmetic surgery.
“We’re thrilled that the range has had such a great response in House of Fraser’s online store and that they have decided to roll it out to selected high street stores as well,” said THEYA Healthcare CEO, Ciara Donlon. “We speak to women undergoing treatment for cancer on a daily basis and we know that it’s important to many of them to be able to access the underwear they need in mainstream stores, not just from specialist retailers. We feel that what House of Fraser are doing with our range is an important step in helping to lift taboos about breast cancer and mastectomy.”
Ciara Donlon, CEO, THEYA Healthcare
The brand launched online with House of Fraser 18 months ago and having proved popular with customers is now also hitting shop floors in Darlington, Dundrum, Exeter, Leeds, Maidstone and Nottingham.
Headquartered at NovaUCD, the Centre for New Ventures and Entrepreneurs at University College Dublin, THEYA Healthcare’s revolutionary brand has been growing fast. The company began trading in 2015 and has already expanded its distribution beyond Ireland into the UK, mainland Europe, Canada, the US and Australia. The company is in the middle of a Series A Funding Round in order to accelerate scaling.
Jenny Elisha, Buyer Lingerie & Hosiery, House of Fraser said, “The response to the THEYA Healthcare range in our online store has been fantastic and we’re convinced when ladies have the opportunity to feel the fabric and try on the garments in person, they’ll prove even more popular, we’re very excited to see them in store.”
In 2017, Ciara Donlon, CEO & Founder of THEYA Healthcare, won the Cartier Women’s Initiative Award for Europe and was a finalist for both the EY Entrepreneur of the Year and the Matheson WMB Female Entrepreneur of the Year.
8th March 2018
For further information contactMichelle Doyle, University College Dublin, Communications Manager (Innovation), e: firstname.lastname@example.org, t: + 353 1 716 3712 or Eileen Rainsberry, THEYA Healthcare, Marketing Director, e: email@example.com.
THEYA Healthcare creates unique bamboo underwear for women after surgery, that physically and emotionally soothes and heals. An Irish manufacturer, it has been trading since 2015. The THEYA Healthcare range is already retailing across Ireland, the UK and in mainland Europe. It has also launched in the US, Canada and Australia.
At every stage of product development THEYA Healthcare seeks input from both patients and healthcare professionals to ensure that its range best meets the needs of its customers.
THEYA Healthcare uses a unique fabric mix made from OEKO-TEX® bamboo, which is ideal for post-operative products as it is 92%-97% anti-bacterial, 59% more absorbent than cotton and extremely soft thus helps reduce skin irritation. The design of the THEYA Healthcare range focuses on comfort, support, femininity, functionality and the promotion of healing. www.theyahealthcare.com
House of Fraser is a premium department store group with 59 locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide premium department store for over 165 years. The company completed its sale to Nanjing Cenbest on 2 September 2014 marking an exciting beginning for the company under Chinese ownership. The Group’s record annual sales (ex VAT) for 2015/16 were £1.3bn and the Group employs over 6,000 House of Fraser staff and over 11,000 concession staff trading on over 4 million sqft of selling space. Customers can shop at House of Fraser from www.houseoffraser.co.uk.