The following ORIGINAL text has been taken from the book The Google Story.

“Not since Gutenberg invented the modern printing press more than 500 years ago, making books and scientific tomes affordable and widely available to the masses, has any new invention empowered individuals, and transformed access to information, as profoundly as Google.”

From: Vise, David A. (2005) The Google Story. Macmillan: London

Directly quoting the text

Google has revolutionised the way people access information in today’s information technological society.

“Not since Gutenberg invented the modern printing press ... has any new invention empowered individuals, and transformed access to information, as profoundly as Google.” (Vise, 2005 p. 1)

Google’s easy to use search engine enables users to access information quickly and efficiently through various options, including Google Scholar and Google Book Search.

This is the correct way to use a direct quote because:

• The direct quote is in quotation marks
• The page number has been included.

• Put everything that comes directly from the text in quotation marks especially when taking notes.
• Paraphrase, but be sure you are not just rearranging or replacing a few words. Instead, read over what you want to paraphrase carefully; cover up the text with your hand, or close the text so you can’t see any of it (and so aren’t tempted to use the text as a guide). Write out the idea in your own words without peeking.
• Check your paraphrase against the original text to be sure you have not accidentally used the same phrases or words, and that the information is accurate.

When to use quotations

• When the exact words are relevant to your argument.
• When something is expressed in a unique way.
• When rewriting would cause loss of impact.

Quotations should be used sparingly and should not be the dominant feature of your essay. However, some short quotations can make a strong impact. When using someone’s words you must use quotation marks, and state precisely where the quotation comes from i.e. cite the author, date and page number at the end of the quotation.

 How to use quotations

• Place a short quotation into the text (fewer than 40 words) using double quotation marks. Longer quotations should begin on a new line, and be in a free-standing block of typewritten lines.
• Place the passage you are using in quotation marks, and give the author/source of information. The following example uses the APA citation style.
• Within a quotation use three dots (…) to indicate omitted words.

Example: He stated that Google has "empowered individuals and transformed access to information" (Vise, 2005 p. 1)
OR
Vise (2005) argues that Google has "empowered individuals and transformed access to information" ( p. 1).

When you decide to use a citation you may need to use a reporting verb to integrate it into your text. For example "Hudson (2004) identifies the benefits of videocounselling for families of teenagers with epilepsy (p. 76).” Note the page details are given at the end of each sentence.

Below is a table of other useful reporting verbs that you may use with citations. You can use reporting verbs in the present or past tense. Before selecting a verb it is important to read the citation carefully, and to use the verb that most accurately describes the author's claim. 

Reporting Verbs

Positive - Negative - Neutral

Note that it is also possible to cite an author without using a reporting verb. Simply restate the author’s point of view in your own words, or use the phrase "according to".

For example "According to Malley (2004, p.25) the accidental plagiarist is one who doesn't understand plagiarism."

Active & Passive Verbs

The Web has become a popular source of information for student papers. To avoid plagiarising these sources follow the same guidelines as print sources:

• When referring to ideas or quotations from a website, you must cite that source.
• When copying visual information or graphics from a website the source of the visual information or graphic must be cited.
• When citing information found on a website, note the date the website was accessed, and cite the URL in the text only. It may not be necessary to cite a website in the reference list.

Examples:

Within text:

Intute-Social Sciences is an excellent internet resource for students.

OR

“As noted on the Social Psychology Network 16 May 1999, ..."

Within a reference list:

Victorian Women Writers Project, ed. Perry Willett. Indiana University. Available from: <http://www.indiana.edu/~letrs/vwwp/> [Accessed 18 March 2011]