- With consumers favouring localized apps, Tethras gives your app a native tongue supercharge

19 September 2011, Tethras, a leading Irish mobile app localization platform, has officially announced the launch of its offering in the U.S. market and the opening of an office in Mountain View, California.

Tethras provides a simple and affordable platform directly connecting developers to a multi-region community of seasoned language translators. The company, which is headquartered in NovaUCD, the Innovation and Technology Transfer Centre, was established in 2010 by Brian Farrell and Brendan Clavin.

 

By developing a suite of cloud-based tools and API’s, Tethras eliminates the need for project managers and excessive developer preparatory work. This enables developers to spend more time creating new apps, and less time maintaining and updating them for multiple markets.

The online service provides mobile app developers with a powerful way to translate apps into over forty languages. By using Tethras, mobile developers gain access to global markets and new streams of revenue without ever having to leave their desks, give up their source code, or download a single piece of software.

According to Gartner global mobile app market revenue is predicted to exceed $58 billion by 2014. As smartphones gain popularity worldwide, the majority of app downloads is already occurring outside of a developer’s local market.

According to data made public by Apple, an average of 8 out of the top 10 grossing apps in China, South Korea and France are localized. Therefore, the need for seamless app translation is critical to maximising revenue and reach.

”Previously, app translation was a fragmented and frustrating undertaking that often resulted in a lengthy go-to-market timeline. Tethras aims to simplify app localization with high-quality translation by real human translators and an easily scalable experience,” said Tethras co-founder and CEO Brian Farrell. He added, “Tethras is currently funding raising to capitalise on the exponential growth we are seeing in the market.”

As the world’s first Localization as a Service (LaaS) platform, Tethras enables translators and developers to preview what a translation will look like within the app itself. This results in a more accurate translation of the app interface.

As Tethras is a cloud-based service, updating and managing translations is a pain-free process, seamlessly integrating with the app development workflow. As a result, developers and translators can work together more freely and efficiently.

App developers looking to sign up for Tethras’ localization service can visit http://www.tethras.com

Watch a video to learn more about what Tethras does http://www.youtube.com/watch?v=X1W4xcPvCAY

ENDS

19 September 2011

For further information contact Micéal Whelan, NovaUCD, e: miceal.whelan@ucd.ie, t: +353 1 716 3712 or Brian Farrell, Tethras,
e: bfarrell@tethras.com, t: + 353 1 716 3760.

Editors Notes

Tethras was founded in 2010 by Brian Farrell and Brendan Clavin to provide complete localization services for mobile app developers. The online, automated service is integrated directly into development workflow and provides a fast, uncomplicated solution at significantly reduced cost. With a full multi-region community of translation experts in over 40 languages, developers can reach global markets with ease.  www.tethras.com

NovaUCD, the Innovation and Technology Transfer Centre, is the hub of innovation and knowledge transfer activities at University College Dublin. NovaUCD is responsible for the commercialisation of intellectual property arising from UCD research and for the development of co-operation with industry and business. NovaUCD as a purpose-built centre also nurtures high-tech and knowledge-intensive enterprises such as Tethras. NovaUCD has been funded through a unique public-private partnership that includes AIB Bank, Arthur Cox, Deloitte, Enterprise Ireland, Ericsson, Goodbody Stockbrokers, UCD and Xilinx.  www.ucd.ie/nova