In order to use social media effectively you will need to develop an online presence that is relevant and interesting for fellow researchers and other audiences. You should use your online presence to promote yourself and your research.
You need to engage regularly and be interesting for people to take an interest in you and your research.
You will need to invest some time in building this presence, particularly at the outset when you are trying to build initial interest in your work. You also need to sustain your social media activity. Many people and organisations have set up resources like blogs and Twitter accounts that they have neglected. You need to engage regularly and be interesting for people to take an interest in you and your research.
Social media allows you to:
- promote your research and increase its visibility
- communicate directly and quickly with others who have an interest in your research
- develop new relationships and build networks
- reach new audiences, both within and outside academia
- seek and give advice and feedback
- generate ideas
- share information and links (e.g. journal articles and news items)
- keep up-to-date with the latest news and developments
- follow and contribute to discussions on events (e.g. conferences that you can't get to in person)
- An Introduction to Social Media for Scientists (Source: PLOS Biology)
- How to Build an Academic Online Presence (Source: Duke Center for Instructional Technology)
- I'm an academic and need an online presence, where do I start? (Source: LSE Blogs)