Promoting your research outputs (such as articles, images, case studies, books, etc.) is an important step in ensuring they are easily discoverable by others who may wish to comment, cite, or write about them. Presenting your research at conferences can also lead to further opportunities for collaboration. Having put months and years of work into your research, it is important that you make sure it is seen by a wide range of audiences.
Scholarly articles receive in excess of 12,000 new mentions across social media channels every day (Source: Elsevier). Exchanging information across these virtual networks is undisputedly a powerful medium for reaching your potential audience and helping your research to get noticed. However you don’t need to be on all social media all of the time to make an impact; select one or two channels that are most relevant to you and give it a go!
Website and Social Media Channels
- Consider setting up a website or blog for the research project. WordPress and Blogger provide guidelines on how to do this
- A blog is a good way to open up a conversation with your audience. It is also good practice in perfecting your ability to communicate your research to the wider public
- Ensure your website is optimised for Search Engines. Remember a Google search is the most common route to a website. Use keywords and text in the titles and metadata to increase the number of viewers who can find you through the search engines
- Consider setting up a Twitter account for the research group or project
- Create a profile with Google Scholar Citations
- List publications on social networking profiles such as ResearchGate, Academia.edu or LinkedIn. List also publications in preparation, submitted, or in press
- Use Mendeley, Zotero or CiteULike as online reference managers and add your publications to your profile. These powerful reference managers will enable you to connect and collaborate with the global research community
- Make research data publicly available (if applicable); this is increasingly becoming a requirement by funders. There are services offering data hosting, such as Figshare or Datahub. For social sciences data, UCD Library is managing the Irish Social Sciences Data Archive (ISSDA). More information is on the Research Data Management LibGuide under How to Share Your Data
Many funding agencies have a stated requirement that your research is to be made available in an open access repository. An open access repository makes research outputs available online, free of charge, without restrictions to access, i.e. there are no subscription charges, no login requirements and no pay-wall. In addition, you can help increase the impact and reach of your research by having it universally accessible to all potential readers.
- Upload the ‘final draft’ version to UCD Research Repository when updating the UCD Research Management System (RMS) or directly (Repository staff will check copyright situation)
- It is important that people can find you and links to your publications online. Adding your latest research publications to the UCD systems will also ensure your researcher profile is fully up to date with your latest research
- Upload the ‘final draft’ version to an open access subject repository e.g. PubMed Central (check copyright situation) if applicable
- Write a research statement for your research. This statement should be brief and it should provide a summary of your research accomplishments and discuss the future direction and potential of your work
- Check with your School, Institute or College Communications or Marketing Manager to see if your research paper justifies a press release or news article
- If you are considering drafting a press release, then liaise with the Media Relations function of the UCD Communications Office (firstname.lastname@example.org) who provide professional advice, guidance and support on press releases
- Possible publication channels include: School or Institute website, UCD Research website, UCD.ie website, local specialised media, national print media, radio or tv, international media, online media
- At conferences, connect with delegates on social networks and invite them to visit your website / blog / online profile
- Consider making conference presentations available online via SlideShare
- Consider making podcasts available on YouTube or Vimeo. YouTube is the world's second biggest search engine and is a huge untapped traffic source (it gets over 30 million visitors per day)
- Use Twitter to raise awareness of your research output
- Use conference hashtags where available
- Tweet about your research to peers, subject influencers, potential collaborators / media
- Where available, include Digital Object Identifiers (DOIs) in your tweets, they link directly to the publication and boost your profile in alternative metrics rankings such as Altmetrics
- Social Media for Research Impact – Publicising, Discovering, Engaging (UCD Library)
- An Introduction to Social Media for Scientists (Source: PLOS Biology)
- How to Build an Academic Online Presence (Source: Duke Center for Instructional Technology)
- I'm an academic and need an online presence, where do I start? (Source: LSE Blogs)
- So you want to communicate science online? The Flowchart. (Source: Nature.com Soapbox Science)
- Talking to the Media: 12 Top Tips for Scientists (Source: SiliconRepublic)
- The 30 day Impact Challenge: The ultimate guide to raising the profile of your research (Source: Stacy Konkiel)
- Reading List: Using Social Media for Research Collaboration and Public Engagement (Collection of blog posts from LSE Impact Blog)
- Dr Karen’s Rules of the Research Statement
Using no more than 140 characters, Twitter lets you share links to your research publications (include Digital Object Identifiers [DOIs] where available), websites, blogs or presentations with the world. One third of all scholars are now active on Twitter (Source: Elsevier) so there has never been a better time to get tweeting.
- Using Twitter in university, research and impact activities – A guide for academics and researchers (Source: LSE Public Policy Group)
- Why should scientists use Twitter? Hear what scientists have to say (Source: AGU Blogosphere)
- Academic tweeting: using Twitter for research projects (Source: LSE)
- 10 Commandments of Twitter for Academics (Source: The Chronicle of Higher Education)
- 10 Ways researchers can use Twitter (Source: Salma Patel)
- Live Tweeting at Academic Conferences: 10 rules of thumb (Source: The Guardian)
- Your favourite academic tweeters – browse by subject area (Source: LSE Impact Blog)
- Academic Tweeting: Building up your Followers (Source: LSE Impact Blog)
Use LinkedIn to summarise your research and make connections, in particular to those outside of academia. LinkedIn is also useful if you are recruiting.
Create a profile on social networking services for researchers such as ResearchGate where you can connect and collaborate with other researchers, make your research more visible, and obtain metrics about the usage of your profile.
Use Acedemia.edu in the same way as ResearchGate. Create a profile on both services or choose the one that is most popular with your peers.