David Moran, CEO, ChangingWorlds
ChangingWorlds, the UCD School of Computer Science and Informatics spin-out company and the global expert in mobile data personalisation and subscriber intelligence techniques for mobile operators, has announced that Far East Tone (FET), Taiwan is the latest mobile operator to deploy its ClixSmart Intelligent Portal Platform solution.
ChangingWorlds is providing full portal management support to enable FET to rapidly develop, update and publish a feature rich mobile portal. The platform provides FET with intuitive editorial functionality to easily edit and publish an array of rich mobile content so that FET can focus on the creation of compelling data services. In addition, the ‘One-click-publishing’ features enabled by ChangingWorlds’ portal management reduce the time-to-market of new data services and minimises portal administration overheads for FET.
Marie Holmes, ChangingWorlds’ APAC Director commented: ‘We are delighted to work with FET, a mobile operator that has a strong reputation for innovation, having delivered many firsts in the Taiwanese mobile market place. The delivery of an enhanced mobile portal and personalised content teasers will be another first for the operator. FET was the first to offer Taiwan consumers numerous value-added services such as a “Mobile MSN Messenger” service and real-time access to financial, entertainment and headline news. ChangingWorlds can now enable FET to personalise these value-added services so that the relevant mobile data services are targeted and personalised according to an individual’s content preferences.’
Mr Roger Chen, Director of Business Strategy & Marketing in FET commented: ‘At FET, we are committed to enabling our subscribers to benefit from more convenient and diverse services in mobile communications and we see ChangingWorlds’ technology as an integral component of our strategy to maintain and enhance this leadership position.’
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