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UCD Researchers Receive Research Award for Personalising YouTube

Wednesday, 27 August, 2008 


Researchers at the CLARITY Centre for Sensor Web Technologies and UCD School of Computer Science and Informatics have been honoured with the Best Paper Award, at this year's International Conference on Adaptive Hypermedia and Adaptive Web-Based Systems (AH 2008) for their work on personalising the popular YouTube video sharing site.

The award-winning paper, entitled "Social Information Access for the Rest of Us: An Exploration of Social YouTube" is a collaboration between researchers at UCD and the University of Pittsburgh . The paper describes how the researchers were able to improve the way that users of YouTube gained access to videos that matched their needs and interests, by enabling YouTube to adapt to changing patterns of access over time.

"Everyday millions of people access YouTube but there is so much content it can be difficult to find truly memorable videos," commented Dr Maurice Coyle, the paper's lead author. "At UCD we have been developing a wide range of social recommendation technologies that take advantage of willingness of users to share information with others, and we have combined these technologies with related work at the University of Pittsburgh to produce a version of YouTube that is capable of making suggestions to YouTube users as they browse and search." 

Dr Jill Freyne, who presented the paper at the AH conference held in Hannover, Germany, and who is currently collaborating with IBM's Collaborative User Experiences research group in Cambridge (MA, USA), commented: "In this work we were able to show how the recommendations we made were more likely to be responded to by YouTube users, encouraging users to view more videos and explore the YouTube universe more actively."

Prof Barry Smyth, CLARITY Director commented: "We are very proud of this award, not just because of the prestige of the AH conference, but also because the work is the fruit of a collaboration, between our group and the University of Pittsburgh, which began at the previous AH conference held in Dublin in 2006. An award like this speaks to the quality of Irish research in this important sector, helping to showcase Irish research to academia and industry around the world."