School Of Agriculture & Food Science
Agriculture and Food Science
Tel: +353 1 7167765
Dr. Li grew up in China and has a BS degree in Investment Economics. She had worked in commercial banking and international economic consulting for six years before pursuing advanced degree (MA and Ph.D.) in Agricultural Economics at the University of California, Davis. Dr. Li has expertise in applied microeconomics, industrial organization, and agribusiness marketing. She is interested in the research of explaining the market structure and behavior mechanism for agricultural and food product, international food marketing, retail pricing behaviors, etc. She currently teaches International Food Marketing, Economics of Food modules at UCD.
Besides research and teaching, Dr. Li has interests in tennis, horse-riding, contemporary dancing, and cooking. Having lived in different cultural environments, Dr. Li enjoys and values very much the active interactions with people from different backgrounds, disciplines, and cultures.
Honours and Awards
| Year: 2013.
Title: Outstanding Journal Article Award
| Year: 2010.
Title: Gordon A. King Outstanding Dissertation Award
| Year: 2009.
Title: International Association of Agricultural Economists (IAAE) Travel Grant
| Year: 2009.
Title: Agricultural & Applied Economics Association (AAEA) Travel Grant
| Year: 2008.
Title: Jastro and Shields Research Scholarship
|Association: International Association of Agricultural Economists (IAAE) , Function/Role: member|
|Association: American Economics Association (AEA), Function/Role: Member|
|Association: Agricultural & Applied Economics Association, Function/Role: member|
|Committee : School promotion committee|
|Committee : Research, Innovation, and Impact Committee|
|Committee : Agriculture & Food Science Internationalisation Group (AFIG)|
| Year 2010 Institution: Uni of California, Davis, CA
Qualification: PhD Subject:
| Year 2005 Institution: Uni of California, Davis, CA
Qualification: MS Subject:
| Year 1996 Institution: Ren Min University of China
Qualification: BA Subject:
| Professional Training:
| EU project collaboration:
Erasmus+ Strategy Partnership: Mobilizing Agro-Food Expertise
China Dairy Consumer Study; SFI subaward under the ISCA (Int. Strategic Collaboration Award) scheme
Peer Reviewed Journals
|C. Shan, Liran & De Brún, Aoife & Henchion, Maeve & Li, Chenguang & Murrin, Celine & Wall, Patrick & Monahan, Frank. (2017) 'Consumer evaluations of processed meat products reformulated to be healthier ¿ A conjoint analysis study'. Meat Science, 131 (10). [Details]|
|Chenguang Li, Junfei Bai, Zhifeng Gao, Jiangyuan Fu (2017) 'Willingness to pay for ¿taste of Europe¿: geographical origin labeling controversy in China'. British Food Journal, 119 (8). [Details]|
|Liran Christine Shan, Áine Regan, Frank J. Monahan, Chenguang Li, Fiona Lalor, Celine Murrin, Patrick G. Wall, Áine McConnon (2017) 'Consumer preferences towards healthier reformulation of a range of processed meat products: A qualitative exploratory study'. British Food Journal, 119 (9):2013-2026. [Details]|
|Liran Christine Shan , Aine Regan , Frank J Monahan , Chenguang Li , Celine Murrin , Fiona Lalor , Patrick G. Wall , Aine McConnon (2016) 'Consumer views on ¿healthier¿ processed meat'. British Food Journal, . [Details]|
|Zhifeng Gao · Chenguang Li · Junfei Bai · Jiangyuan Fu (2016) 'Chinese Consumer Quality Perception and Preference of Sustainable Milk'. China Economic Review, . [Details]|
|Richard Volpe, Chenguang Li (2012) 'On the Frequency, Depth, and Duration of Sales at High¿Low Pricing Supermarkets'. Agribusiness, . [Details]|
|Chenguang Li, Richard Sexton (2013) 'Grocery-Retailer Pricing Behavior with Implications for Farmer Welfare'. Journal of Agricultural and Resource Economics (JARE), . [Details]|
|C. Li, Z. Gao, J. Bai, S. Rozelle, A. Renwick (2017) Grass-fed milk: Do Chinese Consumers Care to Pay More? Agricultural Economics Society, Annual conference [Details]|
|Chenguang Li; Junfei Bai; Zhifeng Gao; Jiangyuan Fu (2016) Willingness to Pay for Taste of Europe: Geographical Origin Labeling Controversy in China Agricultural Economics Society Annual Conference [Details]|
|Chenguang Li, Richard Volpe (2014) New Categorization of Retailer Pricing Behavior Agricultural Economics Society Annual Conference Paris, , 09-APR-14 - 11-APR-14 [Details]|
|Chenguang Li, Richard Volpe (2013) What Do We Know about Retailer Pricing Behaviors Agricultural Economics Society of Ireland (AESI) [Details]|
|Chenguang Li, Richard Volpe (2013) Retail Pricing Patterns and Driving Factors of Price Variation Agricultural Economics Society Annual Conference [Details]|
|Chenguang Li and Richard Sexton (2009) Retail Pricing Behavior for Produce Products in the US with Implications for Farmer Welfare Agricultural & Applied Economics Association & ACCI Joint Annual Meeting [Details]|
|(2009) Impacts of Retailers¿ Pricing Strategies for Produce Commodities on Farmer Welfare International Association of Agricultural Economists Annual Conference [Details]|
|Junfei Bai, Chenguang Li (2015) Chinese consumer dairy consumption and purchasing habits. Reports [Details]|
|Chenguang Li, Richard Volpe (2015) Driving Factors of Retail Price Variation: Evidence from Agricultural Products. Research Papers [Details]|
|Cian Keogh; Chenguang Li; Zhifeng Gao (2015) Evolving Consumer Trend for Whey Protein Sports Supplements. Research Papers [Details]|
|Zhifeng Gao; Chenguang Li; Junfei Bai (2015) Chinese Consumers' Quality Perception and Preference of Sustainable Food. Research Papers [Details]|
|Liran Christine Shan; Áine Regan; Frank J Monahan; Chenguang Li; Celine Murrin; Fiona Lalor; Patrick Wall; Áine McConnon (2015) Consumer Views on Healthier Processed Meat. Research Papers [Details]|
| My current research interests include, but not limited to, the following:
1. Retail pricing strategies for food products and their implication to consumer welfare and producer welfare.
2. Consumer behavior, attitude, and WTP for food and agricultural products
3. Market structure, imperfect competition, price analysis, with application to international food marketing.
4. Value-added products, brand building, and consumer preference (in dairy and meat sectors, etc.)
| Sponsor : University College Dublin (UCD)
Title : Chenguang Li start up Grant
Start Date / End Date : 01-JUL-14 / 31-DEC-15
|201700 AERD40100 Agribus Extension & Rural Dev: Economics of Food|
|201700 AERD40020 Agribus Extension & Rural Dev: International Food Marketing|
|201700 FDSC40570 Food Science: Food Marketing (O/L)|
Enhancement of Teaching
Review and Enhancement of Curriculum
Developing as a Teacher
Innovation & Leadership