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Damien McLoughlin

Anthony C. Cunningham Professor of Marketing

School of Business
UCD Michael Smurfit Graduate Business School
Carysfort Avenue
Blackrock
Co. Dublin

Tel: 01 716 8890
Email: damien.mcloughlin@ucd.ie

Biography

Damien McLoughlin is Anthony C. Cunningham Professor of Marketing and Associate Dean at UCD Michael Smurfit Graduate Business School in Ireland. He has previously served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University and the Indian School of Business. Since 2011 he has also been a faculty member on the Harvard Business School Agribusiness seminar, an annual programme attended by 200 CEO¿s and leaders from global food firms, that highlights the best growth opportunities and most pressing challenges facing the industry. In the 2014 programme he led case discussions on the innovation practices driving Diageo¿s strong growth in Africa and Tesco¿s Group Food initiative. In 2014 he will be a visiting professor at the Stern School of Business at New York University.

 

Damien has published more than seventy papers and a book on strategy and marketing issues. He has also written more than twenty case studies, mainly relating to leadership and strategy issues in the food and agribusiness sector. His cases have covered Europe, North America, Latin America, China and South Asia as well as the major sectors of the food industry such as retailing, consumer foods, animal feed and ingredients, beef, swine, poultry and dairy production. He has also written case studies on the relationship between food and new technology and the interaction between the food industry and society.

 

In 2014 the Irish Minister for Agriculture, Food and the Marine appointed Damien to the board of Bord Iascaigh Mhara, the body responsible for innovation in the Irish fish industry. Damien is a regular speaker in Ireland and internationally. In 2014 he was a keynote speaker at the Alltech Symposium in the United States, an annual leadership event attended by over 2,500 international delegates. His presentation on ¿Cases of African Business Success¿ (http://www.alltech.com/symposium/agenda/africa) was rated highest by delegates to the event. In 2012 he spoke to 100 CXO executives at CBRE¿s EMEA symposium in London on the topic of ¿Business transformation, innovation and entrepreneurship¿. In 2011 he chaired two sessions of the Global Irish Forum dealing with the future of the food industry in Ireland that were attended by forty invited international leaders and the Irish Minister for Agriculture.  He has been an integral part of the annual Bord Bia Pathways for Growth leadership event since its inception. As well as leading case study sessions at this event he has chaired panel discussions with CEO¿s of Irelands largest agribusiness organisations.

 

His work is highly regarded and has been recognised with a number of domestic and international awards and distinctions. A regular media commentator, he has contributed to a range of media outlets including Sky News, RTE Radio and Television, Today FM, Newstalk, The Financial Times, The Irish Times and The Sunday Times.

 

Damien holds a Bachelor of Business Studies degree from Dublin City University, a Master of Business Studies degree from University College Dublin and PhD in Marketing from Lancaster University (UK).

Professional

         

Conference Contributions

McNamara, Y. and McLoughlin, D.; Firm Destruction and Network Creation. [International Refereed Conference], Proceedings of the 21st IMP Conference, Milan, Italy .
Hu, Y. and McLoughlin, D.; The Evolution of Technology and Emergence of a New Market Niche ' The Case Of A Biotech Research Tool Kit. [International Refereed Conference], Proceedings of the 21st IMP Conference, Milan, Italy .
McLoughlin, D.; After We Had Enough To Eat And Drink: The Irish Consumer Market 1995-2005. [International Refereed Conference], Third IMP Market Studies Symposium, Kolding, Denmark .
McLoughlin, D. & De Burca, S; When Is A Relationship Really a Relationship?. [International Refereed Conference], The 12th IMP Conference, Karlsruhe, Germany .
De Burca, S. & McLoughlin, D.; The Major Constraints and Barriers in Developing a Strategic Role for Purchasing. [International Refereed Conference], The 11th IMP Conference, Manchester Business School .
O Shaughennesy, S., Heilbrunn, B. & McLoughlin, D.; The Impact of Store Atmospherics on Customer Brand Franchise. [International Refereed Conference], The 24th EMAC Conference, Paris, France .
McLoughlin, D., Easton, G. & Araujo, L.; Lament for a Market Unmade. [International Refereed Conference], The 19th International Marketing & Purchasing Conference, Lugano, Switzerland .
McLoughlin, D.& Easton, G.; The Quiet Market: A Critical Realist Account of C2C Exchange in the West of Ireland. [International Refereed Conference], 2002 ACR Conference, Atlanta, Georgia, USA .
Keating, A. & McLoughlin, D.; Where Do Consumer Markets Come From?. [National Refereed Conference Paper], Irish Academy of Management Conference, Dublin Institute of Technology .
McLoughlin, D.; Consumer Markets as Networks. [International Refereed Conference], American Marketing Association Summer Conference, University College Dublin .
Easton, G. & McLoughlin, D.; A Note on the Socio-economics of Consumer Markets. [International Refereed Conference], The 13th IMP Conference, Groupe ESC Lyons, France .
Cooper, S. & McLoughlin, D.; Consumption in a Hyper-real Environment: A Semiotic Analysis of the Simpsons. [International Refereed Conference], The 27th EMAC Conference, Stockholm School of Economics, Sweden .
Horan, C. P., McLoughlin, D, & de Burca, S; A Preliminary Assessment of the Impact of IMP Literature on Scholarly Research: A Citation Analysis. [International Refereed Conference], The 14th IMP Conference,, Turku, Finland .
Cooper, S. & McLoughlin, D.; Individual and Tribal Perspectives on Consumption. [International Refereed Conference], The AMA Marketing Exchange Colloquium, Vienna, Austria .
McLoughlin, D. & Horan, C.; A Managerial Guide to IMP Research. [National Refereed Conference Paper], The 15th IMP Conference, Dublin .
Horan, C.P. & McLoughlin, D.; Is IMP a Discipline?. [National Refereed Conference Paper], The 15th IMP Conference, Dublin .
McLoughlin, D.; The Relational Challenge to Consumer Markets. [National Refereed Conference Paper], The 15th IMP Conference, Dublin .
Ryan, C. & McLoughlin, D.; Tribal Consumption: Perspectives from Trainspottings Renton. [International Refereed Conference], 4th European ACR Conference, Paris .
Keating, A, & D.McLoughlin; (2003) Resource Accumulation and Network Position: The Case of Levodex. [Oral Presentation], Uppsala Biotech Research Group, Uppsala, Sweden , 01-JAN-03.
Keating, A, & D. McLoughlin; (2001) Where do markets come from? Perspectives on the emergence of Gay Markets. [Oral Presentation], Proceedings of the Macromarketing Conference, Williamsburg, Virginia, USA , 01-JAN-01.
Keating, A., & D. McLoughlin; (2003) Resource Intersections and Firm Growth in the Irish Life Sciences: the case of Levodex. [Oral Presentation], Proceedings of the 19th IMP Conference, Lugano, Switzerland , 01-JAN-03.
Keating, A, & and D. McLoughlin ; (2004) Adding Value to Study abroad Business Education: Service Learning?. [Oral Presentation], Proceedings from the 1st annual STS Conference, Uppsala, Sweden , 01-JAN-04.
Keating, A. & McLoughlin, D.; Where do Consumer Markets Come From?. [International Refereed Conference], The Macromarketing Conference, Williamsburg, Virginia, USA .
Keating, A. & McLoughlin, D.; Resource Intersections and Firm Growth in the Life Sciences Sector. [International Refereed Conference], The 19th IMP Conference, Lugano, Switzerland .
Keating, A., McLoughlin, D. & Kelly, B.; Mobilizing Relationships as Resources: The Case of Levodex, Science and the Creation of Value: From Alchemy to Proteomics. [International Refereed Conference], Uppsala STS and VTI Symposium, Uppsala University, Sweden .
McLoughlin, D. & De Burca, S.; Grounded Theory as a Methodology in Industrial Network Research. [International Refereed Conference], The 11th IMP Conference, Manchester Business School .
McLoughlin, D.; Understanding Organisation-Consumer Interaction: The Network Perspective. [Poster Presentation], Services Marketing Track, American Marketing Association Summer Conference, University College Dublin .
McLoughlin, D. & Horan, C.; (1999) Interactions, Relationships and Networks: Towards the New Millennium. [National Refereed Conference Paper], The 15th Annual IMP Conference, Graduate School of Business, UCD , 02-SEP-99 - 04-SEP-99.
McLoughlin, D.; (1996) Some Speculation on the Differences Between Organisation-to-Organisation and Organisation-to-Consumer Networks, Euroconference. [International Refereed Conference], Euroconference - European Management in the Face of Knowledge Driven Competition, Porto, Portugal , 19-SEP-96 - 21-SEP-96.
               

Publications

Books

David Aaker and Damien McLoughlin; (2010) Strategic Market Management: Global edition. Winchester: John Wiley & Sons. [Details]
David A. Aaker and Damien McLoughlin; (2007) Strategic Market Management: European Edition. Chichester: John Wiley & Sons. [Details]

Book Chapters

de Búrca, S. and Mc Loughlin, D; (1998) 'The Grounded Theory Alternative in Network Research' In: Turnbull, P.W. & Naude, P (eds). Network Dynamics in International Marketing. , pp.88-111 [Details]
De Burca, S. and D. McLoughlin; (1998) 'The Grounded Theory Alternative in Network Research' In: Turnbull, P.W. & Naude, P (eds). Network Dynamics in International Marketing. [Details]
Mannion, C. & McLoughlin, D.; (1995) 'The Social and Economic Effects of Advertising in Ireland' In: Meenaghan, T & OSullivan, P (eds). Marketing Communications in Ireland, Irish Studies in Management Series. [Details]
 

Peer Reviewed Journals

Hu, Yansong; McNamara, Peter; McLoughlin, Damien; (2015) 'Outbound open innovation in bio-pharmaceutical out-licensing'. Technovation, . [Details]
Keating, Andrew; Geiger, Susi; McLoughlin, Damien (2014) 'Riding the practice waves: Social resourcing practices during new venture development'. Entrepreneurship Theory and Practice, . Available Online [DOI] [Details]
Meenaghan, T,McLoughlin, D,McCormack, A (2013) 'New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis'. Psychology and Marketing, 30 :444-460. [DOI] [Details]
Hu, YS,McLoughlin, D (2012) 'Creating new market for industrial services in nascent fields'. Journal of Services Marketing, 26 :322-331. [DOI] [Details]
McLoughlin, D,Bourne, S,Shelman, M,Bradley, F,Connolly, A (2012) 'Towards a Branded Food Economy in China'. International Food and Agribusiness Management Review, 15 :177-184. [Details]
Yansong Hu and Damien McLoughlin (2012) 'Managing Quality and Network Effects in the High-Tech Market: The Case of Research and Development Tools in Life Science Industry'. International Journal of Innovation Management, 16 (2). [Details]
Yansong Hu and Damien McLoughlin (2012) 'Creating new market for industrial services in nascent fields'. Journal of Services Marketing, 26 (5):322-331. [Details]
Hu, YS,McLoughlin, D; (2011) 'Modifications and innovations to research solutions in the lab: A study on the post-adoptive usage behaviors of life scientists'. Technovation, 31 :539-553. [DOI] [Details]
Andrew Keating and Damien mcLoughlin; (2010) 'The Entrepreneurial Imagination and the Impact of Context on the Development of a New Venture'. Industrial Marketing Management, 39 :996-1009. [Details]
Damien McLoughlin; (2007) 'Business-to-Business Education: Is There A Role For Practice?'. Journal of Business to Business Marketing, 14 (4):85-91. [Details]
Damien McLoughlin; (2007) ''Could Your Research Be More Interesting?''. Journal of Purchasing & Supply Management, . [Details]
Ryan, C., McLoughlin, D, and A. Keating ; (2006) 'Tribespotting: A Semiological Analysis of the Role of Consumption in Trainspotting'. Journal of Consumer Behaviour, 5 (5). [Details]
Keating, A. & D McLoughlin; (2006) 'Organizing for initial Market Relationships: The role and shaping effects of networks'. Irish Marketing Review, . [Details]
Cooper. S., McLoughlin, D. & Keating, A.; (2005) 'Individual and Neo-tribal Consumption: Tales From The Simpsons of Springfield'. Journal of Consumer Behaviour, 4 (5). [Details]
Keating, A. & McLoughlin, D; (2005) 'Understanding the Emergence of Markets: A Social Constructionist Perspective on Gay Economy'. Consumption Markets and Culture, 8 (2). [Details]
McLoughlin, D, Easton, G, ; (2004) ''The quiet market' A critical realist account of C2C exchange in the West of Ireland'. Advances in Consumer Research, 31 (NA):735-739. [Details]
McLoughlin, D.; (2004) 'There Can Be No Action Without Learning and No Learning Without Action: A Case Study'. European Journal of Marketing, 38 (4):433-445. [Details]
McLoughlin, D., and Easton G.; (2003) 'The Quiet Market: A Critical Realist Account of C2C Exchange in the West of Ireland'. Advances in Consumer Research, XXX . [Details]
McLoughlin, D,Horan, C; (2002) 'Markets-as-networks: notes on a unique understanding'. Journal of Business Research, 55 :535-543. [DOI] [Details]
McLoughlin, D,Horan, C; (2000) 'Business marketing: Perspectives from the markets-as-networks approach'. Industrial Marketing Management, 29 :285-292. [Details]
McLoughlin, D, Horan, C, ; (2000) 'Business marketing: Perspectives from the markets-as-networks approach'. Industrial Marketing Management, 29 (4):285-292. [Details]
McLoughlin, D, & Horan, C.; (2000) 'The Production and Distribution of Knowledge in the Markets-as-Networks Tradition'. Journal of Strategic Marketing, 8 :89-103. [Details]
Ryan, C. & McLoughlin, D.; (2000) 'Tribal Consumption: Perspectives from Trainspottings Renton'. European Advances in Consumer Research, IV . [Details]
McLoughlin, D. & Lambkin, M.V.; (1998) 'Marketing Interfaces'. Irish Marketing Review, (Special Issue). [Details]
McLoughlin, D. & Feely, F.; (1996) 'Project Excellence - Brand Name Development at United Beverages'. Irish Marketing Review, . [Details]

Other Journals

Damien McLoughlin, Mary Shelman and David Bell (2011) 'Strength in Numbers' Market Leader . [Details]

Conference Publications

Yansong Hu, Peter McNamara and Damien McLoughlin (2011) Hu, Y., McNamara, P., McLoughlin, D. From Invention to Innovation: Technology Licensing by New Ventures in the Biopharmaceutical Industry INFORMS Marketing Science Conference [Details]
Andrew Keating and Damien McLoughlin (2009) The Entrepreneurial Imaginatin and the the Impact of Context on the Devlopment of a New venture 24th IMP conference Marseilles [Details]
Andrew Keating and Damien McLoughlin (2008) Perspectives on the Origin, Development and Growth of New Ventures: Context, Connectivity and the Entrepreneurial Process 23rd IMP Conference [Details]
McNamara, Y. and D. McLoughlin (2007); (2007) 'Understanding Alumni Networks: Mapping a New Network Approach' 22nd IMP Conference [Details]
Hu, Y. and D. McLoughlin; (2007) 'The Community Dynamics of Lead Users: The Case of User Toolkits for Innovation' American Marketing Association Summer Conference Proceedings [Details]
McLoughlin, D,Easton, G (2004) ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI 'The quiet market' A critical realist account of C2C exchange in the West of Ireland , pp.735-739 [Details]
   

Editorial

McLoughlin, D; (2002) Introduction to special issue on markets-as-networks. Editorial [DOI] [Details]
                                   

Working Paper

McLoughlin, D; (2005) Making Business Markets Using Lifetime Customer Value: A Case of Use and Applications Industrial Marketing Management. Working Paper [Details]
McLoughlin, D. & Harrison, D.; (2005) Relationship Initiation and Business Marketing Relationships. Working Paper [Details]
                             

Published Case Studies

David Bell, Damien McLoughlin and Mary Shelman (2011) K&N's: Health and Happiness for Pakistan. Boston: Published Case Studies [Details]
David Bell, Damien McLoughlin and Mary Shelman (2010) Kepak and the Future of the Irish Beef Industry. Published Case Studies [Details]
McLoughlin, D.; (1999) Hold Me, Thrill Me, Taste Me, Love Me - Just For Me. Published Case Studies [Details]
McLoughlin, D.; (1998) Guinness Time. Published Case Studies [Details]
McLoughlin, D. & Heilbrunn, B.; (1996) Cadburys TimeOut: Choc Around the Clock. Published Case Studies [Details]
   

Review Articles

Hu, Y. & McLoughlin, D.; (2005) Regional Differences in Industrial Marketing Research. Review Articles [Details]
McLoughlin, D.; (2005) Marketing as Market Making. Review Articles [Details]
McLoughlin, D. & Easton, G.; (2005) Exchange Behaviour in Newly Made Markets. Review Articles [Details]
McLoughlin, D. & Doyle, L.; (2005) Marketing Education in Ireland: A Response to the ODriscoll Report. Review Articles [Details]
McLoughlin, D. & Easton, G.; (2005) Lament for a Market Unmade. Review Articles [Details]
Ryan, C., McLoughlin. D. & Keating, A.; (2005) Tribespotting: A Semiological Analysis of the Role of Consumption in Trainspotting. Review Articles [Details]
       

Research

Research Interests

Markets, Exchange and Networks
Understanding industrial and consumer markets and exchange activity from a network perspective. The role which social and economic institutions play in exchange activity, market organisation and market making. Managing marketing in networks. Entrepreneurial network development, Strategic Resource Development.