Researchers at UCD


Jorie Lagerwey

Lecturer/Assistant Professor

School Of English, Drama & Film
Newman Building
Dublin 4

Tel: 716 8629


Jorie Lagerwey is a Lecturer in Television Studies in the School of English, Drama, and Film.  She is the author of  Postfeminist Celebrity and Motherhood: Brand Mom, which analyzes contemporary representations of motherhood in celebrity brands and reality television. Her work has appeared in Cinema Journal, Television and New MediaGenders, and elsewhere. Dr. Lagerwey's primary research interests are in the representations of gender and race on television and other digital media; TV genre; discourses of quality on TV and online; and celebrity culture. 




Association: Humanities Institute, Function/Role: Member
Association: Centre for Gender, Feminisms, and Sexualities, Function/Role: Advisory Committee
Association: Society for Cinema and Media Studies, Function/Role: Member



Jorie Lagerwey (2016) Postfeminist Celebrity and Motherhood: Brand Mom. New York: Routledge. [Details]

Book Chapters

Jorie Lagerwey (2017) 'The Feminist Game of Thrones: Outlander and Gendered Discourses of TV Genre' In: Mary Harrod and Katarzyna Paszkiewicz (eds). Women Do Genre in Film and Television. London: Routledge. [Details]
Jorie Lagerwey and Diane Negra (2017) 'Foreword' In: Milly Buonanno (eds). Television Antiheroines: Women Behaving Badly in Crime and Prison Drama. Chicago: University of Chicago Press. [Details]
Jorie Lagerwey and Janani Subramanian (2016) 'Teen Terrors: Race, Gender, and Horrifying Girlhood in The Vampire Diaries' In: Jessica McCort (eds). Unpleasant Tales: The Wonderland of Horror in Children's Literature and Culture. Jackson, MS: University of Mississippi Press. [Details]

Peer Reviewed Journals

Jorie Lagerwey (2018) ''The Great British Bake Off', Joy, and the Affective Potential of Amateur Celebrity'. Celebrity Studies, . [Details]
Jorie Lagerwey, Taylor Nygaard (2016) 'Introduction: Re-centring Feminist Discourse with The Good Wife'. Television and New Media, . [Details]
Jorie Lagerwey, Julia Leyda, Diane Negra (2016) 'Female-Centered TV in an Age of Precarity'. Genders, . Available Online [Details]
Jorie Lagerwey (2016) 'When Precarity is Too Much and Academia is Not Enough Cinema Journal: Teaching Dossier'. Cinema Journal, . Available Online [Details]
Diane Negra And Jorie Lagerwey (2015) 'Analyzing Homeland, In Focus'. Cinema Journal, . [Details]
Jorie Lagerwey and Janani Subramanian (2013) 'Food, Love and Bodies in Eat Pray Love and Black Swan'. Studies in Popular Culture, . [Details]

Other Journals

Jorie Lagerwey (2014) 'FX Brand Feminism and Justified's Older Women' In Media Res . Available Online [Details]
Jorie Lagerwey (2013) 'Kell on Earth: Kelly Cutrone and the Rare Failure of the Bravo Brand' FlowTV . Available Online [Details]
Jorie Lagerwey (2013) 'Bodies and Bravo's Brand on The Real Housewives of Atlanta and New York' FlowTV . Available Online [Details]
Jorie Lagerwey (2012) 'The Good Wife and Religion for Liberals' In Media Res . [Details]
Jorie Lagerwey (2012) 'Ex-Pat TV: Technologies of TV Away From Home' Antenna: Responses to Media and Culture . [Details]


Research Interests

I am a feminist television scholar, and my research focuses on television in its contemporary form as a global, digital, multi-platform medium. My work draws on an array of texts including not just television programs, but all of their related media from Twitter feeds to official network websites, from stars¿ branded products to fan responses. To understand how these texts function together and within contemporary culture, I mobilise research methodologies including feminist analysis, critical race studies, star studies, cultural studies, and textual analysis. I am, most recently, the author of Postfeminist Celebrity and Motherhood: Brand MomIn Brand Mom, I examine celebrity self-branding practices within twenty-first century mommy culture. Studying a range of celebrities including reality stars, English princess Kate Middleton, and celebrity lifestyle purveyors like Gwyneth Paltrow and her GOOP website, I argue that the stars¿ performance, social media presence, and self-branded retail outlets, along with independent gossip and fan discourse, blur the boundaries between the affective labor of child rearing, the creation of a self-as-brand, and the more traditional economic labor of creating and selling consumer products. Throughout the case studies, I analyse the ways in which race and ethnicity create images of an idealised nation and reinforce the types of motherhood and family that are valued and those that are not.

My ongoing research interests include gender, race, genre, religion, and celebrity on television and other digital media. My work has appeared in Cinema Journal, Television and New Media, Genders, and elsewhere. I'm also interested in the exploring the pedagogical possibilities of digital and interactive technologies in Media Studies teaching practices. 



Recent Postgraduates

Charlotte Howell, "Diving the Audience: Religion, Niche Marketing, and Convergence Television Production," Department of Radio-Television-Film, University of Texas at Austin 2015.