School of Business

Reflections on Quality. Image by Dr Mark McEntee.

School of Business - Research Publications 2006/07

Below is the list of research publications for the School of Business in the academic year 2006/07

Books

Book Chapters

Books Edited

Peer Reviewed Journals

Other Journals

Conference Publications

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Books

Dr Anthony Brabazon
Brabazon, A. and O'Dea, W. (2007) Cases in Management Accounting. Victoria, Canada: Trafford.
Giacobini, M., Brabazon, A. et al (2007) Applications of Evolutionary Computing, Lecture Notes in Computer Science 4447. Berlin: Springer.
Dr Roland Erne
Léonard, E., Erne, R., Smismans, S., and Marginson, P. (2007) New structures, forms and processes of governance in European industrial relations. Luxembourg: Office for the Official Publications of the European Communities.
Dr Damien McLoughlin
Aaker, David A. and McLoughlin, Damien (2007) Strategic Market Management: European Edition. Chichester: John Wiley & Sons.

Dr Ann Bourke
Bourke, A. (2007) 'Marketing Soccer in the Republic of Ireland' In: M. Desbordes (eds). Marketing Soccer: an International Review. Oxford: Elsevier Publications.
Bourke, A. (2006) 'Achieving competitive advantage and leading strategic change in sport organisations' In: J. Beech and Chadwick, S (eds). The Marketing of Sport. London Financial Times: Prentice Hall.
Bourke, A. (2006) 'Sport Organisation buying behaviour' In: J. Beech and S. Chadwick (eds). The Marketing of Sport. Prentice Hall London: Financial Times.
Dr Anthony Brabazon
Brabazon, A. and O’Neill, M. (2007) 'Bond Rating with piGrammatical Evolution' In: Cotta, C., Reich, S., Ligza, A. and Schafer, R. (eds). Studies in Computational Intelligence: Knowledge-Driven Computing, Knowledge Engineering and Intelligent Computation. Berlin: Springer.
Brabazon, A., Silva, A., Ferra de Sousa, T., Matthews, R., O’Neill, M. and Costa, E. (2007) 'Simulating Product Invention using InventSim' In: Rennard, J.P (eds). Handbook of Research on Nature Inspired Computing for Economy and Management. Hershey, PA, USA: Idea Group Inc.
Brabazon, A. and O’Dea, W. ( (2006) 'Easy on Line' In: Hyndman, N. and McKillop, D (eds). Cases In Management Accounting and Business Finance. Dublin: ICAI.
Brabazon, A. and O’Dea, W. (2006) 'Autoparts SA' In: Hyndman, N. and McKillop, D (eds). Cases In Management Accounting and Business Finance. Dublin: ICAI.
Brabazon, A. and O’Dea, W. (2006) 'Mississippi Inc' In: Hyndman, N. and McKillop, D (eds). Cases In Management Accounting and Business Finance. Dublin: ICAI.
Dr Jacob Eisenberg
James, K. & Eisenberg, J. (2007) 'Culture and Creativity in Organizations: An Integration of Commonalities, Divergences, and Level' In: A-G. Tan (eds). Creativity: A Handbook for Teachers. Singapore: World Scientific Publishing Company.
Professor John Geary
Geary, J. (2007) "Employee voice in the Irish Workplace: Status and Prospect'' In: Boxall, P. Haynes and R. Freeman (eds). Employee Voice in the Anglo-American World. Ithaca: Cornell University Press.
Dr Maeve Houlihan
Bolton, Sharon and Houlihan, Maeve (2007) ''Risky Business: Rethinking the Human in Interactive Service Work'' In: Sharon Bolton and Maeve Houlihan (eds). Searching for the Human in Human Resource Management: Theory, Practice and Workplace. London: Palgrave Macmillan.
Bolton, Sharon and Houlihan, Maeve (2007) ''Beginning the Search for the H'' In: Sharon Bolton and Maeve Houlihan (eds). Searching for the Human in Human Resource Management: Theory, Practice and Workplace Contexts. London: Palgrave Macmillan.
Dr Elaine Hutson
Hutson, E. (2006) 'Mergers and acquisitions' In: Roland Robertson and Jan Aart Scholte (eds). Encyclopedia of Globalization. New York: Routledge.
Hutson, E. & Hogan, T. (2006) 'Capital structure in new technology-based firms: venture capital-backed versus non-venture capital-backed firms in the Irish software sector' In: G.N. Gregoriou, M. Kooli and R. Kräeussl (eds). Venture Capital: a European Perspective. Elsevier Press.
Hutson, E. & Hogan, T. (2006) 'What factors determine the use of venture capital?' In: B. Clarysse, J. Roure and T. Schamp (eds). Entrepreneurship and the Financial Community: Starting Up and Growing New Ventures. Edward Elgar.
Dr Peter Keenan
Keenan, P. (2007) 'Using a GIS as a DSS generator' In: Geographic Information System. Hyderabad: ICFAI University Press.
Brabazon, A., Delahunty, A., Keenan, P., O'Callaghan, D., O'Neill, M. (2006) 'Bond Rating using AIS' In: Biologically Inspired Algorithms for Financial Modelling. Berlin: Springer-Verlag.
Brabazon, Anthony, Carty, Edward, Keenan, P, Meagher, Katrina, O'Neill, Michael (2006) 'Intra-day Trading using Grammatical Evolution' In: Biologically Inspired Algorithms for Financial Modelling. Berlin: Springer-Verlag.
Brabazon, Anthony, Delahunty, Alice, O'Callaghan, Denis, Keenan, Peter, O'Neill, Michael (2006) 'Financial Classification using an Artificial Immune System' In: Business Applications and Computational Intelligence. Idea Group Publishing.
Dr Donna Marshall
Fynes, B., De Burca, S, & Marshall, D. (2006) 'Relationship Development and Manufacturing performance in Supply Chain Management' CEMS.
Dr Oscar Molina Romo
Molina, O. and Rhodes, M. (2007) '‘The Political Economy of Adjustment in Mixed Market Economies: a Study of Spain and Italy’' In: Bob Hancké, Martin Rhodes and Mark Thatcher (eds). Beyond Varieties of Capitalism: Conflict, Contradictions and Complementarities in the European Economy. Oxford: Oxford University Press.
Molina, O. and Rhodes, M. (2006) '‘Conflict, Complementarities & Institutional Change: Reforming Production & Protection Systems in Mixed Market Economies'' In: Bob Hancké, Martin Rhodes and Mark Thatche (eds). Beyond Varieties of Capitalism: Contradictions, Complementarities & Change. Oxford University Press.
Dr Jonathan O'Brien
Folta T.B., O'Brien J.P. (2007) 'Market versus managerial valuations of real options' In: Reuer J.J., Tong T.W. (eds). Real Options Theory: Advances in Strategic Management.
Dr Rory O'Shea
O'Shea, R. (2007) 'Determinants of University Start-Up Activity' In: F. Therin (eds). Handbook of Research on Technoentrepreneurship. London: Edward Elgar.
Dr Aurora Trif
Trif, A. (2007) 'Collective Bargaining in Eastern Europe: Evidence from Romania' In: Sanjeev Kumar Singh (eds). Collective Bargaining: An Introduction. Mumbai: ICFAI.

Dr Maeve Houlihan
Bolton, Sharon and Houlihan, Maeve (Ed.). (2007) Searching for the Human in Human Resource Management: Theory, Practice and Workplace Contexts. London: Palgrave Macmillan.

Professor Thomas Michael Begley
Begley, T. Lee, C. and Hui, C. (2006) 'Organizational Level as a Moderator of the Relationship between Justice Perceptions and Work-Related Reactions'. Journal of Organisational Behaviour, 27 (6):705-721.
Dr Anthony Brabazon
Neary, P., Hurson, C., Briain, D. O., Brabazon, A., Mehigan, D., Keaveny, T. V., Sheehan, S. (2007) 'Abdominal aortic aneurysm repair and colonic infarction: a risk factor appraisal'. Colorectal Disease, 9 (2):166-172.
Dempsey, I., O’Neill, M. and Brabazon, A. (2007) 'Constant Creation with Grammatical Evolution'. International Journal of Innovative Computing and Applications, 1 (1):23-38.
Brabazon, A. and O'Neill, M. (2006) 'Grammatical Swarm: The Generation of Programs by Social Programming'. Natural Computing, 5 (4):443-462.
Brabazon, A. and O’Neill, M. (2006) 'Credit Classification Using Grammatical Evolution'. Informatica, 30 (3):325-335.
Dr Donal Bredin
Bredin, D., S. Hyde, Nitzsche, D. and OReilly, G. (2007) "UK Stock Returns & the Impact of Domestic Monetary Policy Shocks''. Journal of Business Finance & Accounting, 34 :872-888.
Bredin, D. and O'Reilly, G. (2006) "US Federal Reserve Announcements and the Implications for the Irish Stock Market''. Finance, 20 (8).
Professor Niamh Brennan
Brennan, N. and McGrath, M. (2007) 'Financial Statement Fraud: Incidents, Methods and Motives Australian Accounting Review'. Australian Accounting Review, 17 (2):49-61.
Brennan, N. and Kelly, J. (2007) 'A Study of Whistleblowing Among Trainee Auditors'. British Accounting Review, 39 (1):61-87.
Brennan, N. (2006) 'Boards of Directors and Firm Performance: Is there an Expectations Gap?'. Corporate Governance: An International Review, 14 (6):577-593.
Dr John Francis Cassidy
Cassidy John F. and O’Callaghan, Bernadette Andreosso (2006) 'Spatial determinants of Japanese FDI in China'. Japan and The World Economy.
Dr John Cotter
Cotter, J. (Co-Author Stevenson, S.) (2007) 'Uncovering Volatility Dynamics in Daily REIT Returns'. Journal of Real Estate Portfolio Management, 13 (2):119-128.
Cotter, J. (Co-Authors D. Blake and K. Dowd) (2007) 'Financial risks and the Pension Protection Fund: Can it survive them?'. Pensions, 12 :109-130.
Cotter, J. (Co-Author K. Dowd) (2007) 'Exponential Spectral Risk Measures'. Journal of Financial Economics.
Dr Seán De Burca
Fynes, B., de Búrca, S. and Mangan J. (2007) 'The Effect of Relationship Characteristics on Relationship Quality and Performance'. International Journal of Production Economics.
de Búrca, S., Fynes, B., and Brannick, T. (2006) 'The Moderating Effects of Information Technology on Services Practice and Performance'. International Journal of Operations & Production Management, 26 (11):1240-1254.
Dr Jacob Eisenberg
Moyano, J., Bruque, S. & Eisenberg, J. (2007) 'La influencia de las redes sociales en la adaptación de los trabajadores al cambio tecnológico. Cuadernos de Dirección y Economía de la Empresa'. Journal of Economics and Management, 31 :145-168.
Eisenberg, J. & Russell, B. (2007) 'Affect and Spirituality: Exploring Connections in Organizations'. Journal of Management, Spirituality & Religion, 4 .
Carmel, E. & Eisenberg, J. (2006) 'Narratives that Software Nations Tell Themselves: An Exploration and Taxonomy'. Communications of the Association for Information Systems, 17 :851-872.
Dr Roland Erne
Erne, R. (2007) ''On the use and abuse of bibliometric performance indicators: a critique of Hix’s ‘global ranking of political science departments". European Political Science, 6 :306-314.
Erne, R. (2006) ''Organised labour – A Euro-democratic social actor within the (technocratic) European competition policy’ Part One'. Economic Review, 58 (1):103-123.
Wallace-Macpherson, M., P. Ruppen, R. Erne, R. Gawlik, R. Kampwirth, B. Kaufmann and A. Nijeboer (2006) '‘The Citizens' Initiative and Referendum: Direct Democracy in 5 Countries of Europe’'. Accountancy Business and the Public Interest, 5 (1):47-86.
Erne, R. (2006) ''Organised labour – A Euro-democratic social actor within the (technocratic) European competition policy’ Part Two'. Economic Review, 58 (7):153-176.
Professor Brian Fynes
De Búrca, S., Fynes, B. and Brannick, T. (2006) 'The Moderating Effects of Information Technology on Services Practice and Performance'. International Journal of Operations & Production Management, 26 (11):1240-1254.
Dr Susi Geiger
Salimbene, F. and Geiger, S. (2007) 'Adding Value to International Business Education: An Irish-American Road Map to Service Learning'. Journal of Management Education, 6 (2).
Dr Elaine Hutson
Hutson, E. (2006) 'Funds of hedge funds: not the poor cousins of the hedge fund industry'. Journal of the Securities Institute of Australia, (4 (Summer)):22-26.
Professor Mary Lambkin-Coyle
Lambkin, M. and Muzellec, L (2006) 'Corporate Rebranding: Destroying, Transferring or Creating Brand Equity'. European Journal of Marketing, 40 (78):803-824.
Mr Michael MacDonnell
MacDonnell, Michael and Clegg, Ben (2007) 'Designing a Support System for Aerospace Maintenance Supply Chains'. Manufacturing Technology Management, 18 (2).
Dr Donna Marshall
Dischinger, J., Closs, D., McCulloch, E., Speier, C., Grenoble, W., & Marshall, D. (2006) 'The emerging supply chain management profession'. Supply Chain Management Review, Jan/Feb :61-68.
Dr John McCallig
McCallig, J. (2007) 'An Accounting Checkup: Accounting Analysis as a Tool for Better Governance'. Corporate Finance Review, 11 (5).
Allis, Peter and John McCallig (2007) 'Do Stock Market Returns effect Consumer Sentiment: An Irish Study'. Irish Accounting Review, 14 (1).
Dr Paul McGrath
McGrath, P. (2007) "Knowledge Management in Monastic Communities of the Medieval Irish Celtic Church". Journal of Management History, 13 (2):211-233.
Dr Peter McNamara
Mc Namara, P. and Baden-Fuller, C. (2007) 'Shareholder returns and the exploration-exploitation dilemma: R&D announcements by biotechnology firms'. Research Policy, 36 (4):548-565.
Dr Oscar Molina Romo
Molina, O., Rhodes, M. (2007) 'Industrial Relations and Welfare State in Italy: Assessing the Potential of Negotiated Change'. West European Politics, 30 (4):803-829.
Molina, O. (2007) '‘Immigration, Social Dialogue and Economic Growth in the Old Periphery of Europe: The Celtic and Latin Tigers?’'. Irish Migration Studies in Latin America, 5 (2).
Molina, O. (2007) ''State and New Regulation of Industrial Relations in Spain: Old Wine in a New Governance Bottle?''. South European Society and Politics.
Molina, O. (2006) 'Trade Union Strategies and Change in Neo-Corporatist Concertation: A New Century of Political Exchange?'. West European Politics, 29 (4):640-664.
Dr Rory O'Shea
O'Shea, R.P., Allen. T.J., O'Gorman, C. and Roche F. (2007) 'Delineating the Anatomy of an Entrepreneurial University: The MIT Experience'. R&D Management, 37 (1):1-16.
Professor Bill Roche
Roche, W.K. (2007) 'Social Partnership in Ireland and New Social Pacts'. Industrial Relations: A Journal of Economy and Society, 46 (3):395-425.
Roche, W.K. (2007) 'Developments in Industrial Relations and Human Resource Management in Ireland'. Quarterly Economic Commentary, Spring :62-77.
Roche, W.K. (2007) 'Social Partnership and Workplace Regimes in Ireland'. Industrial Relations Journal, 38 (3):188-209.
Dr Jennifer K Ryan
Zhao, H., Ryan, J.K., and Deshpande, V. (2006) 'Emergency Transshipments in Decentralized Dealer Networks: When to Send and Accept Transshipment Requests'. Naval Research Logistics, 53 :547-567.
Dr Aurora Trif
Trif, A. (2007) ''The Impact of Privatization on the Restructuring of Large Companies: Evidence from Romania''. International Journal of Entrepreneurship and Innovation Management.
Trif, A. (2007) 'Collective Bargaining in Eastern Europe: Case Study Evidence from Romania'. European Journal of Industrial Relations, 13 (2):239-258.
Trif, A. and Mocanu, D. (2006) '‘Romania – Industrial Relations’'. European Industrial Relations Review, 395 :22-26.

Dr Pamela Yvette Abbott
Abbott, P. (2006) 'Software-Export Strategies for Developing Countries: A Caribbean Perspective' Electronic Journal of Information Systems in Developing Countries (EJISDC), 20 (1):1-19.
Dr John Cotter
Cotter, J. & Hanly, J. (2007) 'Hedging in an uncertain world' Finance magazine.
Cotter, J. (2007) 'Beyond the Hedge' Business Connections, Spring/Summer :30-32.
Bredin, D. and Cotter, J. (2006) 'About Banking' Managing Foreign Exchange Exposure for Irish Exports.
Dr Maeve Houlihan
Houlihan, M. (2007) 'When Bad monitoring happens to good people’' European Business Forum, 29 .
Dr Peter McNamara
Beere, R., McNamara, P., and O'Gorman, C. (2007) 'Kebab Franchise Case Study' Business and Finance, 62-63.

Professor Thomas Michael Begley
Begley, T. and Kuntze, R. J. (2006) Experimenting with Cognitive Bias: Marketing Elements in a Model for Entrepreneurial Failure. In: Kehoe, W.J. and Whitten, L.K eds. Advances in Marketing: Linking Organisations and Customers.
Dr Anthony Brabazon
Yin, Z., Brabazon, A. and O’Sullivan, C. (2007) Dynamic Genetic Programming 2nd International Symposium Advances in Artificial Intelligence and Applications (AAIA 2007), Wisla, Poland.
Yin, Z., Brabazon, A. and O’Sullivan, C. (2007) Adaptive Genetic Programming for Option Pricing Late Breaking Papers, Genetic and Evolutionary Computation Conference (GECCO 2007), London, 2588 - 2594.
Fan, K., Brabazon, A., O’Sullivan, C. and O’Neill, M. (2007) Quantum Inspired Evolutionary Algorithms for Calibration of the VG Option Pricing Model. In: Giacobini, M., Brabazon, A. et al eds. 1st European Conference on Evolutionary Computation in Economics and Finance (EvoFin) 2007, 186 - 195.
Hemberg, E., Gilligan, C., O’Neill, M. and Brabazon, A. (2007) Grammatical Genetic Programming approach to modularity in Genetic Algorithms. In: Ebner, M., O’Neill, M. et al eds. European Conference on Genetic Programming (EuroGP) 2007, Valencia, Spain, 1 - 11.
Thompson, D., Thompson, S. and Brabazon, A. (2007) Predicting Going Concern Audit Qualification using Neural Networks. In: Arabnia, H. et al eds. 2007 International Conference on Artificial Intelligence (ICAI ’07), Las Vegas, USA.
Fan, K., Brabazon, A., O’Sullivan, C. and O’Neill, M. (2007) option pricing model calibration using a real-valued quantum-inspired evolutionary algorithm Genetic and Evolutionary Computation Conference (GECCO 2007), London, 1983 - 1990.
Hugosson, J., Hemberg, E., Brabazon, A., O'Neill, M. (2007) An investigation of the mutation operator using different representations in Grammatical Evolution 2nd International Symposium Advances in Artificial Intelligence and Applications (AAIA 2007), Wisla, Poland.
Yin, Z., O’Sullivan, C. and Brabazon, A. (2006) Genetic Programming in Option pricing IAFA Annual Conference, Dublin.
O’Neill, M. and Brabazon, A. (2006) Grammatical Differential Evolution. In: Arabnia, H. et al eds. 2006 International Conference on Artificial Intelligence (ICAI ’06), Las Vegas, USA, 231 - 236.
Hickey, R, Little, E. and Brabazon, A. (2006) Identifying Merger and Takeover Targets Using a Self-Organising Map. In: Arabnia, H. et al eds. 2006 International Conference on Artificial Intelligence (ICAI ’06), Las Vegas, USA.
Dr Donal Bredin
Bredin, D., Hyde, S. and O Reilly, G. (2007) Monetary Policy Surprises and International Bond Markets Financial Management Association European Conference, Barcelona.
Hyde, S., Bredin, D. and Nguyen, N. (2007) Correlation Dynamics between Asia-Pacific, EU and US Stock Returns The Emerging Markets Group, Cass Business School, London.
Bredin, D., O Reilly, G. and Stevenson, S. (2007) The Response of REIT’s to Monetary Policy Transmission American Real Estate & Urban Economics Annual Conference (ASSA Meetings).
Professor Niamh Brennan
Cullen, M., Kirwin, C. and Brennan, N. (2007) Comparative Analysis of Corporate Governance Theory: The Agency-Stewardship Continuum 20th Annual Conference of the Irish Accounting and Finance Association, Institute of Technology, Tralee.
Merkl-Davies D. and Brennan, N. (2007) In Search of ‘the Other’: Social Reality Construction in Corporate Narratives 30th Annual Congress of the European Accounting Association, Lisbon.
Cullen, M., Kirwin, C. and Brennan, N. (2007) Building Theory and Practice in Corporate Governance: The Agency-Stewardship Continuum as an Explanation for Practice 10th Annual Conference of the Irish Academy of Management, Queen’s University, Belfast.
Dr Roland Erne
Erne, R. (2007) Organised labor and the democratization of the European Union European Union Studies Association (EUSA). Biannual Conference, Montreal.
Professor Brian Fynes
De Búrca, S., Fynes, B. and Roche, E. (2007) Manufacturing Practices and Performance: A Comparative Study of European SMEs 16th International Management Development Association.
Chavez, R. and Fynes, B. (2007) The moderating effect of supply chain management external and internal characteristics on its practice-performance relationship 12th International Symposium on Logistics.
Hopkins, J.L., and Fynes, B (2007) Examining the value of mobile content delivery in Ireland: where is the next killer application? IEEE 65th Vehicular Technology Conference.
Fynes, B., Ambrose, E. De Búrca, S. (2006) Supply chain relationship dynamics and manufacturing performance: some empirical evidence 15th IPSERA Conference, San Diego.
Fynes, B. and Lally, A. (2006) Innovation in Services: From Service Concept to Service Experience IBM Services Science, Management & Engineering Conference: Education for the 21st Century, Palisades New York.
Reid, C., Marshall, D. and Fynes, B. (2006) The impact of organizational values on buyer-supplier relationships 15th IPSERA Conference, San Diego.
Mr Matthias Glowatz
Glowatz, Matt (2007) Issues in Inter-University Cooperation: Opportunities in using eLivingLabs in eBusiness Classes. 20th Bled eConference.
Mr Michael MacDonnell
MacDonnell, Michael and Clegg, Ben (2007) Developing an inventory management system for aircraft operations support 8th conference of the International Business Information Management Association.
MacDonnell, Michael and Clegg, Ben (2006) Management of Rotable Aircraft Spares Inventory: Development of a New Solution EuroMOT.
MacDonnell, Michael and Teehan, Shane (2006) Discrete Event Simulation Analysis of the Hospital Bed Management Problem EuroMOT.
Dr Donna Marshall
McGrath, P, Marshall, D. and Reid C. (2006) Organisational identity and its management in a call centre environment EGOS European Group for Organizational Studies, Bergin, Norway.
Dr Damien McLoughlin
Hu, Y. and D. McLoughlin (2007) “The Community Dynamics of Lead Users: The Case of User Toolkits for Innovation” American Marketing Association Summer Conference Proceedings.
Dr Jonathan O'Brien
O'Brien JP, David P. (2007) Revisiting the agency theoretic view of capital structure Academy of Management Best Paper Proceedings.
David P, O'Brien J. (2006) Capital structure, R&D investment, and firm performance: Effects of heterogeneity amongst lenders Academy of Management Best Paper Proceedings.
Dr Rory O'Shea
O’Shea, R.P., Feldman, M, Allen. T.J. (2007) The University and Regional Innovation Capacity. Academy of Management Meeting.
Dr Carlos Manuel Sousa
Coelho, Filipe and Sousa, Carlos M. P. (2007) Individual Values and Work Context Factors: Direct and Moderating Effects on Customer Orientation AMA 2007 Summer Educators’ Conference, Washington, DC, USA.
Gao, Yuhui, Bradley, Frank and Sousa, Carlos M. P. (2007) Discovering the Hidden Factors that Drive Market Orientation: the Importance of Personal Values 36th European Marketing Academy Conference, Reykjavik, Iceland.
Sousa, Carlos M. P. and Lengler, Jorge (2007) Psychic Distance, International Marketing Strategy and Export Performance: Establishing an Empirical Link CIMaR 2007 Consortium for International Marketing Research Conference, Manchester, UK.
Sousa, Carlos M. P., Bradley, Frank and Gao, Yuhui (2007) Export Performance of SMEs: The Role of Export Assistance and Distributor Support 36th European Marketing Academy Conference, Reykjavik, Iceland.
Coelho, Filipe, Sousa, Carlos M. P., and Rajado, Rui (2007) Personal Values and the Customer Orientation of Frontline Service Employees 36th European Marketing Academy Conference, Reykjavik, Iceland.
Sousa, Carlos M. P. and Bradley, Frank (2006) Identifying Factors that Influence Price Adaptation Strategies ANZMAC 2006 Conference, Brisbane, Australia.

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