THE BUSINESS OF SPORT 2004
A one day conference addressing key business issues in Irish Sport
Friday, 28th May 2004 O’Reilly Hall, UCD, Dublin 4
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8.00am

Breakfast & Registration

9.00am

Opening Address

Dr. Hugh Brady, President

University College, Dublin

John Treacy, Chief Executive

Irish Sports Council

9.20am

Key Issues in Sports Business

A panel discussion

Chair:

Eoin MacNeill, Partner

A&L Goodbody

Panel:

Philip Browne, Chief Executive
Irish Rugby Football Union
Sean Kelly, President
Gaelic Athletic Association
Fran Rooney, Chief Executive
Football Association of Ireland

10.40am

Coffee Break

11.00am    SPECIAL SESSION

Eddie O’Sullivan, Coach

Irish Rugby Football Union

11.30am

Attracting and Organising Events in Ireland
• Winning the bid process
• Attracting sponsorship and financial support
• Structuring your event – legal and financial issues
• Protecting your key event rights
• The sponsor’s perspective

Chair: 

Prof. Mary Lambkin

Dean of Interdisciplinary Studies 

University College Dublin 

Speakers: 

Mary Davis, Chief Executive 

Special Olympics World Games 2003 

John Given, Partner 

A&L Goodbody 

Fintan Drury, Managing Director 

DSM International

1.00pm

Lunch

2.15pm

Sport as an Investment 

• Turning an amateur sport professional 

..– the London Irish experience 

• Ireland – a world centre of excellence 

..for horseracing and breeding 

• Growing your business in a new market

Chair: 

Hugo MacNeill 

Speakers:

Brendan Mullin, Chairman

London Irish RFC

Brian Kavanagh, Chief Executive

Horse Racing Ireland

Paul Crowe, Director of Golf

The K Club

John Elliott, General Manager

The Belfast Giants

3.45pm

Coffee Break

4.00pm

Athlete and Player Issues

• Contrasting the amateur and professional experience

• Planning your business life after the professional game

• Managing high performers

..– how to get the best out of your team

Chair:

Prof. Conal Hooper,

Director, Centre for Sports Studies

University College Dublin

Speakers:

Keith Wood, Managing Director

Touchwood PR
Sean Boylan, Manager
Meath Senior Football Team
Donal O'Neill
Gaelic Players Association

5.30pm

Drinks Reception

 

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