THE BUSINESS OF SPORT 2004

A one day conference addressing key business issues in Irish Sport

The Conference

A&L Goodbody and University College Dublin are delighted to announce The Business of Sport 2004 Conference, on Friday, 28th of May 2004.

This Conference, the first of its kind in Ireland, is a forum for executives in the sports industry, and the wider business community. Key business issues related to the sports industry will be addressed, with a particular focus on providing practical advice and solutions.

The Business of Sport 2004 is a ‘must attend’ event for all who deal with sport, including:

• Sports Governing Bodies
• Sponsors
• Sports Consultants
• Coaches
• Sport and Leisure Clubs
• Athletes

• Event Owners
• Sporting Goods
nManufacturers
• Legal Advisers
• Financial Advisers
• Marketing Managers

The Conference will consist of presentations, panel discussions, and Q&A sessions. Topics covered will include:

• Attracting sporting events to Ireland
• Structuring, financing and protecting sports events
• Using sports sponsorships to develop your brand / business
• Sport as an investment
• Developing your sport in a competitive market
• Athlete and player issues: Managing your business and earning potential

The Conference offers a unique opportunity to discuss the various facets of sport with leading industry figures. These executives and sports personalities will give an insight into key experiences within the sports sector, as well as illustrating case studies from different perspectives such as government bodies, clubs, event sponsors, advertisers, financiers, players.