Marketing & Re-branding the Student Feedback Survey 10.08.11

The guiding principles of the Student Feedback on Modules System are that module evaluation should improve the student learning experience and that the feedback should be used to inform continual improvement of teaching practice and support the university to demonstrate a quality assurance approach to its teaching and learning environments. The focus for 2011-12 is to address two specific challenges: increasing student response rates and closing the feedback loop.  Working with the UCD Marketing and Development Programme, UCD Teaching & Learning hopes to create a change in student culture to develop a sense of shared responsibility with staff for improving UCD’s educational offerings.  The key goals of the UCD Student Feedback on Modules Marketing and Re-branding Project are to:

• Improve student understanding of the purpose and importance of completing the SFM surveys
• Gain a better understanding of the reasons behind the decisions that students take with respect to completing or not completing module feedback surveys  
• Create a shift in culture amongst students to develop a sense of shared responsibility with staff for improving UCD’s educational offerings
• Rebrand the UCD SFM surveys in a way that is more appealing to students by developing a marketing campaign with an attractive brand for use across a range of media and to improve the response rate.

Pictured from left to right are the Marketing Advisors: Alix Vavasseur, Thomas McNally, Helen Gilmartin and Paul Maher. Claire Harrington is also a member of the team.