Advanced Search

UCD University Relations

Caidreamh Ollscoile UCD

UCD Crest Brand Guidelines

UCD has one single identity, introduced in 2005. The UCD modern crest (brand) offers a flexible and clearly-recognisable identity to all Schools, Colleges and units. A single unified brand brings coherence to the diverse activities of the university and strengthens the overall recognition and reputation of the institution.

The main UCD crest is supported by a ceremonial crest for conferrings and other prestige purposes. The University Relations Office is the custodian of the UCD brand and all uses of the UCD crest must conform to the published guidelines. No new identities should be developed to represent particular units or work areas.

The UCD brandmark may only be used in accordance with the published guidelines (pdf) and the University Relations Office can offer advice on how to represent work where multiple organisations or funders participate.

UCD explicitly disallows the use of its trademark or any testimonial or endorsement on its behalf, on any promotional material used by a supplier, to include online or offline collateral unless the express consent of UCD University Relations has been obtained in writing which consent shall be at the sole discretion of UCD.

Logo Artwork Files, brand guidelines and further information are available to download from this page. Some files are password protected and if you require these, please contact

The UCD font is Bliss. If you do not have the Bliss font, please contact UCD Communications. If Bliss is unavailable, Verdana is used.

In support of the university brand, UCD uses a universal web template for all school, college and unit websites. This is available via UCD IT Services. Research centres and institutes should contact UCD Research regarding websites. For queries relating to online branding, particularly branding on social media sites, please contact