University Advertising Campaigns
The University Relations Office manages the university’s two main annual advertising campaigns and advises Schools and Colleges on their advertising and marketing requirements.
The annual undergraduate advertising campaign is part of a robust programme of university-wide activities, specifically communicating with school-leavers, their parents and teachers and mature students. The advertising campaign ensures students nationwide are aware of the UCD Open Day, and expresses the benefits of the UCD curriculum and the wider UCD student experience. The campaign utilises key online and social media channels.
In line with the university’s strategic plan, through its coordinated graduate advertising campaigns, UCD promotes its broad range of specialist graduate programmes to prospective students. These campaigns are focussed on specific target markets such as professionals, final year students and people wishing to up-skill or change career
Hear the 2011 CAO radio advertisement