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UCD University Relations

Caidreamh Ollscoile UCD

Eilis O’Brien, BA, MBA, Director of Communications

Eilis O’Brien joined UCD in 2004.  Since her appointment she has been responsible for the development of a coherent external image and identity for the university.  She created and led the UCD Horizons campaign to explain and promote the introduction of modularisation at undergraduate level.  She leads the media relations strategy that helps spread information regarding academic expertise and achievement to a broad audience in Ireland and internationally.  She manages the external communications messaging through mass-media channels including web.

Prior to joining UCD, Eilis spent three years in Dublin City University where she established the office of communications and marketing.  Prior to that, she was Director of Communications, Education and Training during the start-up phase of the Food Safety Authority of Ireland.  Eilis was public relations manager with Bank of Ireland for eight years and with Bord Gáis Éireann for five years. 

In addition to her industry experience, Eilis worked in consultancy where she specialised in strategic communications in the health and environment sectors. 

Eilis O’Brien graduated from UCD in 1983 with a BA (Hons) in Political Economy & Geography.  She was awarded an MBA from UCD in 1991.


Eilis O'Brien
Director of Communications
UCD University Relations
University College Dublin
Tierney Building
Dublin 4

T: +353 +1 716 1491

Eilis O’Brien, BA, MBA, Director of Communications