| Title: | The Business of Radio |
|---|---|
| Date: | 16 January 2008 |
| Venue: | UCD Quinn School, Belfield |
| Organiser: | UCD Quinn School of Business |
| Time: | 6.30 - 8.00 pm |
One of a series of talks hosted by the UCD Quinn School of Business where experts tell of the thrills and spills of fast paced cutting-edge business. At this talk, Chris Doyle, Chief Executive Officer of Spin 1083, and Jamie Crawford, Marketing Manager of Spin 1083, detail and explore the management of a young and vibrant commercial radio station. With a sneak peak into the general management of a radio station which includes strategic planning, advertising, sponsorship deals, and dynamic presenters, the audience will get a sense of the business of broadcast media. And how listenership figures impact on the structure and content of a variety of radio shows. Chris & Jamie will also answer the crucial question - how do radio stations make their money?
