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China International Fair for Trade in Services

China International Fair for Trade in Services

Virtual, 2 September 2021

Distinguished Guests, Ladies and Gentleman, Greetings from Ireland!

It is my great honour to present this speech for the International Forum on Trade in Education Services as part of the 2021 China International Fair for Trade in Services.

The COVID-19 pandemic has pressure-tested our modern global society in a way it has never been tested before. While the world has experienced pandemics throughout human history, society is globalised and interconnected to a greater level than has ever existed previously. That globalisation and interconnectedness is evident in global universities like University College Dublin.

In this speech I will consider the impact the pandemic is having and will have on universities, reforms and innovations that have occurred as a result of the pandemic, and the opportunities the pandemic experience has generated.

Lockdowns associated with the pandemic forced universities around the world to suddenly start teaching their students at distance through digital technology. Some universities were already primarily online institutions, serving a particular niche in the market, while many universities around the world also offer some academic programmes online.

However, the majority of university students elect to take programmes which are usually delivered to a significant extent through face-to-face teaching. In normal times the majority of academics also prefer to deliver their teaching face-to-face, and many have been resistant to moving their material online.

The involuntary moving of students and academics to teaching and learning in the online environment provided an opportunity to explore just how much can be accomplished by teaching at distance, and which aspects of the face-to-face campus experience are the most important. Various surveys show that students have been, by and large, satisfied with their online learning experiences, and examination results suggest that student outcomes have largely been preserved.

A UCD survey of students’ experience during the lockdown showed that the areas students have found much more challenging are the human factors: motivation, sustaining concentration, lack of structure to the day and missing friends. Despite their online experience being generally positive and 52% of students reporting they were more comfortable with online learning after having this experience, 62% still indicated they would not undertake learning at distance by choice.

A UCD survey of employees showed that lack of structure to the working day was a significant challenge for faculty and staff also, as they found themselves working long and irregular hours and finding it difficult to take leave. Many reported that sustaining motivation was a challenge, that interactions with colleagues were more difficult, and that they missed the social interaction with colleagues.

Nevertheless, 65% felt their overall productivity was the same or higher working from home. In addition, many appreciated the benefits of working from home, including the saving on commuting time and costs, the flexibility, and the ability to spend more time with family. In fact, 76% said they would like to have the possibility to work part-time from home after the pandemic is over.

These survey results show that key benefits of a campus-based university do not lie in the teaching and learning of the formal curriculum, but rather in being part of a scholarly community which provides a structure to activities, together with motivation and social reward to those who are part of that community. Within this community students develop many ‘soft’ or ‘generic’ skills which are not usually formally assessed, including communication, teamworking, leadership and relationship skills. Without physical interaction with others in both formal and informal learning environments and social environments, these skills are unlikely to be developed to the same level.

For many leading universities, higher education is a business, reliant to a significant extent on the attendance of international students who pay premium fees. The COVID-19 pandemic has considerably reduced and in some cases halted the attendance of these students, impacting on the finances of universities who have come to rely on this income. Providers of student accommodation have been similarly hit, and in many cases universities are also the accommodation provider and have suffered a further financial loss.

In many respects the planning challenge for universities is the same as for other businesses. The key questions are: will COVID-19 have a long-term impact on international student numbers, and how long it will take for international student numbers to re-stabilise after COVID-19? These questions are difficult to answer, particularly given that the pandemic is not the only variable involved. Perhaps aggravated by the pandemic, international relations and diplomacy are at a low not seen for perhaps 30 years. Geopolitical forces are increasing impacting on the ability of countries to attract international students.

Ireland is well positioned from a geopolitical perspective. As a historically neutral country with a tradition of making visitors feel welcome, Ireland remains an attractive destination for international students. Ireland has the advantage of widespread use of the English language as the primary means of communication and a high-quality reputable third-level education system.

Although Ireland does not have the same profile as the US, the UK, or Australia, once international students have experienced what Ireland has to offer and convey this experience back to family and friends and post it on social media, other students from the same country then start to consider Ireland as a study destination. There is a very clear snowball effect in international student recruitment, provided students are given a good experience. Conversely, a bad experience or a change in geopolitics can have a negative impact on this recruitment.

There is reason to believe that the international student market will rapidly recover from this setback. Most universities have found that the applications from international students for recruitment in the current cycle are at or above last year’s pre-COVID-19 levels. However, travel restrictions, lack of availability of flights and accommodation, and doubt over how much teaching will be delivered face-to-face have all contributed to an expectation that the final numbers will be down. Nonetheless, this demand is a good indication that, once the virus is under control, teaching arrangements are back to ‘normal’, and flights and accommodation become readily available, student numbers should return rapidly to or above pre-COVID-19 levels.

Another question to be considered is whether teaching arrangements will or should go back to the pre-COVID-19 normal. The relevance of the traditional lecture approach has been questioned in recent times, and some academics and programmes have adopted the so-called flipped classroom model, where course content is placed online for pre-reading and face-to-face time with the instruction is used for discussion or problem-solving.

Now that more academics have had experience with the technology required to deliver programmes in this mode, we may well see the approach adopted more widely. In addition, more group work, one-on-one tutorials and small group tutorials may be done through video conferencing, now academics and students have seen how well it can work.

Nevertheless, it would be premature to pronounce the demise of traditional ‘chalk and talk’ university teaching in its entirety. Lectures are a lived experience. Much as people still attend live theatre and live sports, despite technically better productions being available for them to watch in their homes through technology, attending a live lecture as part of the group and participating in the interaction between a good lecturer and his class is something which still cannot be completely captured with technology. In addition, graduates need to have developed the skill to be able to sit in an audience, listen to a public address and correctly assimilate the important information contained in that address.

The challenge for universities will be one of balance. If too much material can be done at distance, the number of students who will physically attend teaching activities on the campus will decrease. If the proportion of the class attending teaching activities falls below a critical level, the atmosphere and informal learning opportunities are largely lost, and even the few students attending may stop coming. If this happens, the advantages of a campus-based education are lost for the whole group of students.

Universities need to ensure that there are sufficient engaging and valuable teaching and learning activities taking place on campus, together with appropriate social activities, that the campus is a vibrant place where students wish to spend their time.

The pandemic has also accelerated a wave of change in jobs that was already well underway. The rise of artificial intelligence and new techniques of data processing is changing the nature of employment in many companies. Some skill sets are becoming obsolete, particularly those involved in processing of a repetitive nature, whilst others, notably in technology, machine learning and data processing, are in high demand.

The financial challenge of the pandemic has forced (and permitted) companies to lay off large numbers of workers. A good proportion of those jobs will not return, or not return in their previous form. Consequently, there will be a need for re-skilling and upskilling of people whose jobs do not return.

Traditional degree programmes are not appropriate for these students, and often take a long time to set up through university processes. These students need concise ‘micro-credential’ programmes which will provide them with the knowledge and skills they need for the evolving job market, perhaps taught in part by professional trainers rather than academics. Universities have the brand, the infrastructure and the quality processes which position them well for success in this domain.

Those students undertaking traditional degree programmes will also need a set of enhanced skills. As artificial intelligence reduces the level of human input required to many routine tasks, more and more graduates will be working in areas which require creativity and significant interaction with people, including people from very different backgrounds to their own. Universities will need to rise to the challenge of developing these skills sets.

The COVID-19 pandemic has disrupted the world in many ways. It has accelerated changes that were already in process, removing businesses that no longer had robust operating models and jobs that were already under threat. It has also furloughed businesses in other sectors, such as entertainment, dining and travel, that will re-emerge stronger and leaner after the pandemic subsides. For universities it has provided both a logistical challenge and a financial challenge.

In overcoming the logistical challenge of moving students to online working, academics have been upskilled in their use of distance learning techniques, and this will lead to longer term changes in terms of how programmes are delivered. Like the entertainment sector, the international student sector is likely to return to normal relatively quickly once the pandemic is over.

However, the temporary financial challenge may well force universities to look carefully at the way they are doing business and to make better use of the digital technology which is now available. Universities must also look carefully at providing all graduates with the skill sets they will need to be successful in a changed future, and to providing micro-credentialled programmes for the upskilling or re-skilling of those who have been made redundant by the evolving technology.

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