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Launching 2024

Professional Academy Diploma in Business for Heritage & Cultural Site Managers

Live Expert-Led Learning from €1,700

This unique 12-week course has been carefully developed through a partnership with UCD Professional Academy and UCD School of Archaeology. Delivered live online, this course is designed to be flexible and accessible to suit your needs. You’ll have the opportunity to learn from experienced professionals from academia and industry.

Learning Outcomes

This course was developed in response to growing demand for commercial skills within the Culture & Tourism context, and is aimed towards those working in Culture & Heritage sites. Spanning Marketing, Leadership & Management, and Finance, all case studies and examples used throughout the course are uniquely tailored to the Heritage & Culture industry.

1. Marketing (including Digital and Social Media)

Discover the latest techniques for marketing and selling products and services, and gain insights into consumer behaviour.

  • Consumer Behaviour
  • Branding Strategy
  • Customer Service
  • Marketing Strategy

2. Leadership & Management

Learn how to lead and manage teams effectively and develop your own leadership style that works for you and your business.

  • Leadership & Management Principles
  • Vision and Mission
  • Organisation Culture
  • Managing the Workforce
  • Business Development

3. Finance for Non-Financial Managers and eCommerce

Understand the key financial concepts and principles that underpin successful businesses, and learn how to manage budgets, cash flow, and investments.

  • Financial Accounting vs. Management Accounting
  • Income Statement, Statement of Financial Position, Cash Flow
  • Budgeting
  • Strategic Decision Making & Capital Investments
  • Costing
  • eCommerce

Access to thousands of journals, articles and papers. Free of charge.

Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.

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