Professional Diploma in Content Writing for Marketing

Live Online LearningNext Course Starts Nov 18thfrom €1,500

Raise your marketing to a whole new level by learning to flex your content writing muscles. Good quality content can improve the outcomes of all your advertising and marketing activities and take your brand from unremarkable to unforgettable.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible live online learning

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Course Information for Content Writing for Marketing

€1,500

Secure your place with a 10% deposit and pay the rest in instalments. Flexible payments and finance options are available.

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Showing dates for: Nov - Mar 2022

Starts 18 Nov - Ends 17 Feb 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Thursdays, 6.30pm - 9.30pm

Starts 19 Jan - Ends 06 Apr 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Wednesdays, 6.30pm - 9.30pm

Starts 22 Mar - Ends 07 Jun 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Tuesdays, 6.30pm - 9.30pm

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Professional Diploma in Content Writing course content & learning outcomes

Discover industry tools, techniques, and concepts for writing compelling and persuasive texts that are adapted to the channels and audiences being targeted. Understand the crucial role of content in marketing strategies.

What will I learn about Content Writing?

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In this pragmatic course, you will learn to leverage the power of content the way famous brands do. You’ll understand how content such as blogs, white papers, social media posts, and landing pages are used in a marketing context, discovering tips and tricks you can use to improve the quality and impact of your writing. You will also look at how varieties in tone, style, and structure are applied to content.

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Content Writing Course Modules:

Content Writing In Marketing

Content Writing In Marketing

Learn how content writing is used in marketing and why it’s important that content creators enjoy the writing process.

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  • Print vs digital
  • Inbound vs outbound marketing
  • Global and Irish digital trends
  • Course overview
  • Introduction to the assessment
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Writing Fundamentals

Writing Fundamentals

Learn to improve your writing by mastering the basics. Discover essential tools - such as style guides and tone of voice (TOV) guidelines - that will keep your content consistent.

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  • Why grammar is essential
  • Common elements of marketing content
  • TOV and style guides
  • Tools to perfect your writing
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Content Strategies

Content Strategies

Learn why it’s important to plan your content before you start writing it. Understand how a strategy comes together and what you need to consider when creating a content calendar.

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  • Why you need a strategy
  • What’s in a strategy?
  • Creating content calendars
  • Tools to analyse content performance
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Writing For Online Advertising & Social Media Platforms: Part 1

Writing For Online Advertising & Social Media Platforms: Part 1

Focusing on online content for advertising and social, you’ll examine the primary content types that get published online and learn how to write for them.

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  • Blogging
  • Ebooks and white papers
  • Making an infographic
  • Accessing photography and video
  • Creating a podcast
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Writing For Online Advertising & Social Media Platforms: Part 2

Writing For Online Advertising & Social Media Platforms: Part 2

Learn about online advertising campaigns and how to write content for them on the different platforms available.

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  • The evolution of advertising
  • Google Ads & YouTube campaigns
  • Introduction to retargeting
  • Examples of native advertising
  • LinkedIn
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Writing For Online Advertising & Social Media Platforms: Part 3

Writing For Online Advertising & Social Media Platforms: Part 3

In this final module covering online content for advertising and social, you’ll look at the social channels that are used by content marketers. Discover a real-world example: Carlingford Brewing Co.

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  • Essential elements of social posts
  • Case study
  • Latest social media trends
  • Pinterest, Snapchat, and TikTok campaigns
  • Influencers - are they worth it?
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Website Copy: Influence User Behaviour & Boost SEO

Website Copy: Influence User Behaviour & Boost SEO

Learn the power of good content on a website, and how it can be used to improve search engine ranking as well as engage the website user.

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  • The website build process
  • Search engine optimisation (SEO)
  • Creating a keyword strategy
  • Writing compelling website copy
  • Recent developments in web content
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Email Marketing: Content That Engages

Email Marketing: Content That Engages

Learn why email marketing continues to deliver the best results in digital marketing. Understand how to put together a success email marketing campaign.

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  • The upside of GDPR
  • Email campaigns: key considerations
  • Email marketing strategies
  • Spam
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PR & Long-Form Content

PR & Long-Form Content

Discover how content plays a vital role in rolling out successful public relations (PR) strategies.

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  • Public relations (PR)
  • Content and PR
  • Writing a press release
  • Writing for a press conference
  • Types of long-form content
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The Power Of Offline Marketing Content

The Power Of Offline Marketing Content

Despite the omnipresence of digital, offline is still a big part of marketing. Learn how traditional copywriting still influences online content and what it takes to deliver impactful offline content.

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  • Newspaper and magazine ads
  • Writing for flyers
  • Causal branding
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The Great Enablers: Scripts, Storyboards & Briefs

The Great Enablers: Scripts, Storyboards & Briefs

Learn about the behind-the-scenes work that goes into content preparation and creation, including how to write a brief that gets the results you need.

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  • Handling third-party suppliers
  • Writing briefs for creatives
  • Writing scripts and storyboards
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Workshop: Content Writing For Marketing

Workshop: Content Writing For Marketing

In this hands-on workshop, you will provide examples of content you have created to your peers for review. This module will help embed the learning and prepare you for your individual assessment.

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  • Review and feedback
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Have questions about the Professional Diploma in Content Writing?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

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Is this course right for me?

This course would suit professionals already working in a marketing function who would like to upskill in content writing. It is also ideal for small business owners/entrepreneurs who need to develop efficient and effective marketing strategies for their companies. You will have opportunities to apply your learning to your own context – you are encouraged to bring examples to class to exchange skills and viewpoints with your peers. You should have an interest in marketing (qualification not required) and writing.

How will this course help with my career?

With its focus on industry-standard concepts, resources, and skills - reinforced through real-world examples - you will gain highly practical expertise that you can start applying immediately in your role or business. If you are looking to move into a content role or go for a promotion, this qualification gives you proven skills in important content marketing areas: producing persuasive and compelling copy in various formats, creating a content strategy, and managing third parties.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

Assessment is based on a written assignment. You will be required to compose and promote a blog/article about your experience on the course. The blog can be in the style of your choice – journal, reportage, opinion piece, etc. As part of producing this assignment, you will incorporate some key elements from the course: a content strategy, a content plan, a keyword plan, use of meta tags, use of images or video, and promotion through a social media campaign.

What are the benefits of a Professional Diploma?

UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders and academic specialists our courses teach practical, applied skills to support you to achieve your career and business goals.  Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy in an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters.  They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/

How do I get my Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

What payment options are available?

A place on any of our programmes can be secured with a 10% deposit.

For full-time (boot camp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Pricing

Professional Diploma in Content Writing for Marketing

Learn techniques and skills for producing quality written content. Transform your marketing, advertising, PR, and social media campaigns.

Course Price

€1,500 Enrol Now

Secure your place with a 10% deposit and pay the rest in instalments.