Hurry! Save 10% on select upcoming courses. Enrol by 30th September. Only remaining!

Hurry! Save 10% on select upcoming courses. Enrol by 30th September. Only remaining!

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Professional Diploma in Digital Product Management

Live Expert-Led Learning Next Course Starts Sep 21st from €1,530

Develop your product thinking with this practical course in digital product management. Take a strategic, data-driven approach to guiding innovation in your organisation through the successful delivery of digital products.

Hurry! Early Bird 10% off. Enrol by 30th September. Download the brochure now to reveal your discount code.

Choose Your Start Date

Browse our upcoming live online classes. Download your brochure to learn more.

Starts 21 Sep — Ends 07 Dec 22

Part-time
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Wednesdays, 6.30pm - 9.30pm

Starts 15 Nov — Ends 14 Feb 23

Part-time
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Tuesdays, 6.30pm - 9.30pm

Starts 19 Jan — Ends 06 Apr 23

Part-time
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Thursdays, 6.30pm - 9.30pm

Starts 14 Mar — Ends 30 May 23

Part-time
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Tuesdays, 6.30pm - 9.30pm

Secure your place with a 5% deposit and pay the rest in instalments. Flexible payment options available.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible learning options

Digital Product Management Course Modules

This highly interactive course will introduce you to the concepts and principles involved in running digital product development projects. You will learn to create a roadmap, build your business case, and look at the technologies and architecture supporting your product design. Having analysed the market opportunity, you will be confident in managing each stages of the product lifecycle to deliver a high-performance digital product whilst controlling both cost and risk.

Or browse our wide range of expert-led online courses and grow your career potential today.

1. Digital Product Management & Product Thinking

Discover what to expect from the course and how it is assessed. Learn about digital product management and its application, understanding the differences between traditional product management and digital product management.

  • Digital product management fundamentals
  • Product thinking
  • How industry impacts DPM
  • Assessment requirements

2. Product Management Fundamentals

Understand digital product fundamentals and the impact they have on successful implementation. Discover the different strategic frameworks and key elements such as roadmaps and building a business case.

  • Product management frameworks
  • Roles within the DPM team
  • Different strategic frameworks
  • Vision, requirements, validation, and roadmaps
  • Understanding product customers
  • Adding value

3. Culture, Teams & Leadership

Discover the role of the digital product manager and understand their sphere of influence. Understand the importance of product thinking and a digital mindset.

  • Innovation management
  • Product thinking and mindset
  • How to manage failure
  • Roles in product-thinking organisations
  • Product leadership
  • Leading cross-functional teams

4. Product Planning

Learn about product processes and product lifecycle management. Learn to identify interdependencies between product management knowledge areas. Discover agile methodologies.

  • Product lifecycle management
  • Product lifecycle phases
  • Customer lifecycle management
  • Customer lifetime value
  • Agile methodologies
  • Ethics, GDPR, and cyber

5. Agile Product Management

Learn how agile project management helps to build digital products using short cycles of work that allow for rapid production and constant revision. Discover themes, features, epics, and user stories.

  • Agile development and the Manifesto
  • Bimodal and lean start-up
  • Dual-track agile
  • Continuous discovery

6. Digital Product Design & Architecture

Discover the digital product delivery process and how to address business decisions through technical design. Learn to leverage the technology stack to enable fast, reliable, and scalable digital product delivery.

  • Digital product delivery design
  • Product archetypes
  • Product reference architecture
  • Architecture and technology stack

7. Digital Product Management Applied: Ecommerce & Mobile

Discover minimal viable products (MVPs). Expanding on the previous lesson, learn about supporting mobile and digital technology in digital product delivery – discover principles, standards, and best practices for technology decisions.

  • Meeting self-assessment
  • Meeting summarising and challenge
  • Advice from Tom PetFoundation architecture
  • Technical reference model
  • Architecture and technology stack
  • Minimum viable products/platformsers

8. Digital Platforms & Techniques

Learn how to plan, develop, and manage a successful and user-focused digital product for different platforms. Understand and use appropriate tools and techniques.

  • Digital product management in ecommerce
  • Digital product management in mobile
  • Digital product management and IoT
  • Wireframing and prototyping tools
  • Usability testing and customer experience

9. Digital Development Technologies

Discover the purpose and principles of digital development technologies, including application programming interfaces (APIs) for client-side web application development. Explore the mobile tech stack: responsive, apps, native, and hybrids.

  • Digital development technologies
  • Using HTML and CSS
  • Web server and cloud technologies
  • The importance of APIs

10. Digital Product Analytics

Learn how to measure the success of digital products (what to measure and why). Understand the metrics frameworks that product-led growth businesses should be tracking

  • Metrics
  • Key performance indicators (KPIs)
  • How to pick good metrics
  • HEART metrics framework
  • AARRR (Pirate) metrics framework
  • Google Analytics

11. Digital Product Marketing

Learn how to make product marketing a cross-functional powerhouse: from positioning to designing a measurable product launch.

  • The go-to-market strategy
  • Setting goals
  • Cost-benefit analysis
  • Customer segmentation and validation
  • Managing customers and communications

12. The Digital Product Process: Building The Product

Get buy-in for your project by learning how to build a product management business case - with supporting documentation - demonstrating external market influences and internal product considerations.

  • Building a business case
  • Product management documents
  • Beta plan: ensuring product readiness
  • Launch plan: awareness and leads
  • Marketing plan: demand and revenue
  • End of life plan
Exclusive

Access to thousands of journals, articles and papers. Free of charge.

Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.

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Frequently Asked Questions

Is this course right for me?

This practical course will teach you the theory and best practice underpinning successful digital product management. You will learn the tools, methodologies, and frameworks relevant to managing digital products. You will also learn about the technologies that are used to build digital products, but this is not a technical course and does not cover the coding skills required to implement such products. You should have some previous experience in project management, creating/delivering products or services, or product development processes.

How will this course help with my career?

This course is ideal for product managers, project managers, business leaders, and entrepreneurs involved in rolling out initiatives that involve digital technologies. If you are looking to advance your career in the digital space, this qualification will demonstrate you have the necessary skills to oversee and bring to market a successful digital product, and that you can keep ahead of the curve with ever-rising customer expectations. The average Digital Product Manager salary in Ireland is €60,500.

What is the learning experience like?

Many of our courses are now available in a variety of formats. All formats cover the same course content. You now have more choice in how you learn with us:

Live Online

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

On Campus

UCD Professional Academy is delighted to welcome learners back on the UCD Belfield Campus. On Campus courses are delivered in-person with our industry experts in the O'Brien Science building. For further details and information about the safety measure that are in place, click here.

On Demand

On Demand courses enable you to complete your course on your own schedule. Course modules are delivered in the form of one “lesson”. The lesson is broken up into short videos followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

This course is assessed through short quizzes (30%) and a written assignment (70%).

Three short quizzes will be held on weeks 4, 8, and 12 to assess your understanding of the concepts learned. The written assignment will be submitted within two weeks of the end of the course. It should be up to 4,000 words long (that’s about 7 pages of a standard Word document).

What are the benefits of a Professional Diploma?

UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/

How do I get my Professional Academy Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

What payment options are available?

A place on any of our programmes can be secured with a 5% deposit.

For full-time (boot camp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Still have more questions? Download the brochure

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Live Classes

  • Weekly live online classes
  • 36 hours of course material
  • Complete in 12 weeks
  • Online classes delivered via Zoom
€1700 €1,530 Enrol Now
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