Professional Diploma in eCommerce

Live Online LearningNext Course Starts Mar 23rd€1,500

eCommerce has landed firmly at the centre of the modern retail experience, and buying patterns are going to rely heavily on eCommerce for years to come. Take the next step in your career by learning sought-after eCommerce skills.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible live online learning

Secure your place with a 5% deposit and continue your professional development.

Course Information

Choose a start date below

Part-time 23 Mar - 25 May 2021 Secure your place with a 5% deposit.
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Part-time 19 May - 21 Jul 2021 Secure your place with a 5% deposit.
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Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course; 6.30 pm - 9.30 pm Wednesday evenings

Course Type

Live online learning

Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course; 6.30 pm - 9.30 pm Wednesday evenings

Course Type

Live online learning

We've trained the employees of...

Course overview

Learning outcomes and course content

Explore this exciting, rapidly evolving area that uses both technical and creative skills. As an eCommerce professional, you will turn ideas into reality as you maximise sales opportunities with innovative tactics.

What will I learn?

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On this practical, timely course, you will learn the essentials of selling online. Discover how to spot eCommerce opportunities and understand why some eCommerce strategies fail where others succeed. You will know how to choose between the different technologies available and make sales decisions based on data and insights. Learn how a good online infrastructure will help businesses to connect the dots between websites, mobile, social, and physical retail spaces.

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Course Modules:

Introduction To eCommerce & Digital Business

Introduction To eCommerce & Digital Business

The introduction sets the scene for eCommerce, exploring the landscape, and current trends.

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  • Understanding eCommerce
  • Leading examples of eCommerce
  • Defining successful eCommerce
  • Role of marketing in eCommerce
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Opportunity Analysis For eCommerce

Opportunity Analysis For eCommerce

Explore opportunities for eCommerce and digital marketplace analysis.

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  • Exploring opportunity for eCommerce
  • Digital marketplace analysis
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eCommerce Strategy

eCommerce Strategy

Develop strategies for eCommerce, fusing existing approaches to business, marketing (digital and traditional), and supply chain management.

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  • Developing strategies for eCommerce
  • 8 key questions to ask
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Understanding Your Ecommerce Consumer

Understanding Your Ecommerce Consumer

Understand how individuals, groups, and organisations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their individual needs or wants.

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  • Consumer and buyer behaviour
  • How to assess your customers
  • How to target customers
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Digital Marketing Part 1

Digital Marketing Part 1

Discover the key elements of digital marketing and driving traffic to your eCommerce website.

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  • Website factors
  • Social media
  • Email marketing
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Digital Marketing Part 2

Digital Marketing Part 2

Look at the key elements of digital marketing and driving traffic to your eCommerce website.

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  • Search engine marketing
  • Digital advertising
  • Affiliate marketing
  • Marketing automation
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Other Factors To Consider In eCommerce

Other Factors To Consider In eCommerce

Learn what other elements should be considered for successful eCommerce, such as supply chain management and possible legal issues.

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  • Affiliate marketing
  • Marketing automation
  • Supply chain management
  • Legal considerations
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Customer Relationship Management Models

Customer Relationship Management Models

Discover how customers build and maintain a relationship with companies and brands via eCommerce.

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  • Customer acquisition
  • Customer retention
  • Customer development
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Customer Experience & User Experience

Customer Experience & User Experience

Learn tactics to turn ‘lookers into bookers’ and what key factors are involved.

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  • Maximising the customer experience
  • Aligning the user interface
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Choosing The Right Platform For Your eCommerce Products

Choosing The Right Platform For Your eCommerce Products

Discover the options open to eCommerce professionals when establishing a platform for success.

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  • Choosing a platform
  • Evaluating costs and sales potential
  • UX, CX, and automation tools
  • SEO potential of various platforms
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What Our Alumni Say

Studying for a Professional Diploma in eCommerce was a great learning experience. The lecturer was well informed and gave a coherent and interactive class each week. I would recommend this course in particular to businesses looking to develop their online presence with minimal eCommerce knowledge, this is the place to start.

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Ben Fletcher

Technical Office Engineer, John Fletcher Limited Electrical & Mechanical Engineers

I had a good time doing something that I wanted to do for a long time, which is learning about eCommerce.

I really liked when our lecturer created teams and then put us into break-out rooms to solve a problem or to come out with an idea about a specific subject. I have shared my accomplishment on LinkedIn and recommended UCD Professional Academy.

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Denis Chelaru

Ecommerce Specialist

Have questions about this course?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

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Is this course right for me?

You do not need to have any prior eCommerce experience, as long as you have an interest in the subject matter. This course would be ideal for aspiring entrepreneurs with an innovative online business idea, or owners looking to restructure their existing businesses to take advantage of online channels.

You may be:

• Someone looking to kickstart a career in eCommerce

• A professional in a related area looking to expand their skillset

• A business owner or entrepreneur

• A recent graduate

How will this course help with my career?

eCommerce professionals are in high demand as businesses race to keep up with customer expectations. An eCommerce Manager in Ireland earns an average of €45,000, but this salary can be up to 41% higher in Dublin and many employers offer bonuses and/or commission. A Professional Diploma is the best way to show potential employers that you have the skills and experience to take their business online in a way that will have a lasting impact on their bottom line.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

If you are studying an online course, your assessment will also be submitted online.

This course is assessed through a written project in the form of an actionable eCommerce project for your business. You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document). You will also keep a Learning Log as you go through the course.

What are the benefits of a Professional Diploma?

A Professional Diploma is a relatively short, practical course that gives learners up-to-date skills in a professional area. They are suitable for learners wishing to advance their professional skills and career prospects rather than their academic credentials.

With their tight focus and duration, these diplomas are stand-alone qualifications and not referenced to NFQ levels or university degree/diploma courses. They are not generally accepted for transfer credit onto academic courses but are widely recognised and valued by employers.

How do I get my Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

This Professional Diploma is not on the National Framework of Qualifications as a credit-bearing course. This is not unusual for professional courses of this nature, where the need is for fresh and actionable skills immediately applicable in the workplace.

What payment options are available?

A place on any of our programmes can be secured with a 5% deposit.

For full-time (bootcamp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 50% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Pricing

Professional Diploma in eCommerce

Get the skills and tools to gain a competitive advantage in this high-performance field that is booming around the world.

Course Price

€1,500 Enrol Now

Secure your place with a 5% deposit and pay the rest in instalments