Hurry! Save 10% on select upcoming courses. Enrol before 11th October!
Hurry! Save 10% on select upcoming courses. Enrol before 11th October!Download Brochure
Choose Your Start Date
Browse our upcoming live online classes. Download your brochure to learn more.
Starts 18 Jan — Ends 22 Mar 23
- Live online lectures with an industry expert
- 10 weeks: One 3 hour lecture per week
- Wednesdays, 6.30pm - 9.30pm
Secure your place with a 5% deposit and pay the rest in instalments. Flexible payment options available.
Why UCD Professional Academy?
- Valuable, trusted qualification
- Industry expert lecturers
- Flexible learning options
eCommerce Course Modules
On this practical, timely course, you will learn the essentials of selling online. Discover how to spot eCommerce opportunities and understand why some eCommerce strategies fail where others succeed. You will know how to choose between the different technologies available and make sales decisions based on data and insights. Learn how a good online infrastructure will help businesses to connect the dots between websites, mobile, social, and physical retail spaces.
Or browse our wide range of expert-led online courses and grow your career potential today.
1. Introduction To eCommerce & Digital Business
The introduction sets the scene for eCommerce, exploring the landscape, and current trends.
- Understanding eCommerce
- Leading examples of eCommerce
- Defining successful eCommerce
- Role of marketing in eCommerce
2. Opportunity Analysis For eCommerce
Explore opportunities for eCommerce and digital marketplace analysis.
- Exploring opportunity for eCommerce
- Digital marketplace analysis
3. eCommerce Strategy
Develop strategies for eCommerce, fusing existing approaches to business, marketing (digital and traditional), and supply chain management.
- Developing strategies for eCommerce
- 8 key questions to ask
4. Understanding Your Ecommerce Consumer
Understand how individuals, groups, and organisations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their individual needs or wants.
- Consumer and buyer behaviour
- How to assess your customers
- How to target customers
5. Digital Marketing Part 1
Discover the key elements of digital marketing and driving traffic to your eCommerce website.
- Website factors
- Social media
- Email marketing
6. Digital Marketing Part 2
Look at the key elements of digital marketing and driving traffic to your eCommerce website.
- Search engine marketing
- Digital advertising
- Affiliate marketing
- Marketing automation
7. Other Factors To Consider In eCommerce
Learn what other elements should be considered for successful eCommerce, such as supply chain management and possible legal issues.
- Affiliate marketing
- Marketing automation
- Supply chain management
- Legal considerations
8. Customer Relationship Management Models
Discover how customers build and maintain a relationship with companies and brands via eCommerce.
- Customer acquisition
- Customer retention
- Customer development
9. Customer Experience & User Experience
Learn tactics to turn ‘lookers into bookers’ and what key factors are involved.
- Maximising the customer experience
- Aligning the user interface
10. Choosing The Right Platform For Your eCommerce Products
Discover the options open to eCommerce professionals when establishing a platform for success.
- Choosing a platform
- Evaluating costs and sales potential
- UX, CX, and automation tools
- SEO potential of various platforms
What our Alumni Say
Taking part in this course was one of the best decisions in my life because I learnt a lot about the topic, which I can implement in my career in the coming years. The UCD Professional always has everything under control and they provide us useful materials during the course.
Ferran Marza Roca
Airbnb Resolutions Team, Telus International Ireland
I already had experience in eCommerce, and even so, the diploma taught me new things. It helped me understand how the market works in Ireland, through different case studies. The course gave me tools and a clear vision of the steps to follow to develop my start-up. There was a high level of detail, which shows a high quality professional diploma.
I found the eCommerce course to be an immensely worthwhile experience. I was entering into the course with many questions and very much a novice when it came to eCommerce. The content and delivery of the course was tailored such that those with more established levels of experience and knowledge could benefit just as much as those at the beginners.
Business Manager, Glanbia Performance Nutrition
Studying for a Professional Diploma in eCommerce was a great learning experience. The lecturer was well informed and gave a coherent and interactive class each week. I would recommend this course in particular to businesses looking to develop their online presence with minimal eCommerce knowledge, this is the place to start.
Technical Office Engineer, John Fletcher Limited Electrical & Mechanical Engineers
I had a good time doing something that I wanted to do for a long time, which is learning about eCommerce.
I really liked when our lecturer created teams and then put us into break-out rooms to solve a problem or to come out with an idea about a specific subject. I have shared my accomplishment on LinkedIn and recommended UCD Professional Academy.
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Access to thousands of journals, articles and papers. Free of charge.
Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.Download Brochure
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Relevant skills for your team, results for you.
Whether you’re interested in making your training budget work harder with volume discounts across our standard portfolio, or have bespoke training needs to be addressed, we’ll help you level up. Our team of upskilling experts are ready to take the pain out of meeting your training targets.Talk to our experts
Frequently Asked Questions
Is this course right for me?
You do not need to have any prior eCommerce experience, as long as you have an interest in the subject matter. This course would be ideal for aspiring entrepreneurs with an innovative online business idea, or owners looking to restructure their existing businesses to take advantage of online channels.
You may be:
• Someone looking to kickstart a career in eCommerce
• A professional in a related area looking to expand their skillset
• A business owner or entrepreneur
• A recent graduate
How will this course help with my career?
eCommerce professionals are in high demand as businesses race to keep up with customer expectations. A UCD Professional Academy Diploma is the best way to show potential employers that you have the skills and experience to take their business online in a way that will have a lasting impact on their bottom line.
What is the student experience like?
Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.
What is the online learning experience like?
Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.
Online courses can be accessed from any computer or laptop with an internet connection.
Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.
How is this course assessed?
If you are studying an online course, your assessment will also be submitted online.
This course is assessed through a written project in the form of an actionable eCommerce project for your business. You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document). You will also keep a Learning Log as you go through the course.
How do I get my Professional Academy Diploma?
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.
What are the benefits of a Professional Diploma?
UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.
The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.
For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/
What payment options are available?
A place on any of our programmes can be secured with a 5% deposit.
For full-time (boot camp) programmes, the balance must be paid in full before course commencement.
For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.
Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/
Ready to start?
It’s easy - you’re just a few secure clicks away
- Weekly live online classes
- 30 hours of course material
- Complete in 10 weeks
- Online classes delivered via Zoom