Professional Diploma in PR & Marketing Communications

Live Online LearningNext Course Starts Mar 23rd€1,500

Get attention for your brand through clever, timely strategies that catch the attention of the media and the public. Become integral to how your organisation communicates with the outside world! PR Managers in Ireland earn an average salary of €44,000.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible live online learning

Secure your place with a 5% deposit and continue your professional development.

Course Information

Choose a start date below

Part-time 23 Mar - 25 May 2021 Secure your place with a 5% deposit.
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Part-time 20 May - 22 Jul 2021 Secure your place with a 5% deposit.
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Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course: 6.30pm - 9.30pm Thursday evenings

Course Type

Live online learning

Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course: 6.30pm - 9.30pm Thursday evenings

Course Type

Live online learning

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Course overview

Learning outcomes and course content

Discover how to blend creativity and attention to detail with great people skills to get the best exposure for your organisation.

What will I learn?

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On this exciting course, you will learn the fundamentals of PR and Marketing Communications - from working with the media to managing social communications strategies. You will develop your wider understanding of marketing so that your PR strategy works in harmony with other marketing activities within the organisation. This course also looks at how to leverage PR events and launches, close sponsorship deals, and build partnerships. You will also learn about the growing area of influencer marketing.

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Course Modules:

Introduction To Public Relations & Marketing Communications

Introduction To Public Relations & Marketing Communications

Learn the key differences between PR and marketing. Explore what brands and branding are.

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  • Course overview
  • Introduction to PR
  • Introduction to marketing
  • Difference between marketing and PR
  • What is a brand?
  • End of course project outline
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PR & Marketing Tools

PR & Marketing Tools

Learn why the power of PR professionals lies in the tools that they use to gain publicity, particularly in an impactful press release. Look at marketing tactics for achieving exposure.

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  • PR tools – writing for PR
  • Press release writing
  • GDPR
  • Marketing communications tactics
  • The marketing mix
  • Direct marketing
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Media Relations

Media Relations

Learn why PR is about two way conversations and how positive media relations is at the heart of this. Explore media training and how to manage brands in a crisis.

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  • Media relations
  • Message vehicles – PR and marketing
  • Key media in Ireland
  • Media training
  • Crisis management
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Sponsorship

Sponsorship

Look at how sponsorship straddles both PR and marketing roles and can have national as well as global impact. Understand how sponsorship works, from negotiation right through to activation.

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  • Sponsorship – Irish and global
  • Product placement
  • Sponsorship and product placement
  • Sponsorship activation
  • Case studies
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Strategy & Planning

Strategy & Planning

Look at planning and strategy building step-by-step for both PR and marketing, including knowing your audience through segmentation. Explore SMART goal setting for your campaigns.

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  • PR strategy
  • Marketing strategy
  • Situation analysis (SWOT)
  • Segmentation
  • Setting objectives
  • SMART goal setting
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Event Management

Event Management

Discover how to plan and manage your events so that every detail is mastered seamlessly, taking one of the most stressful roles to one of the most organised.

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  • Event management
  • Types of event
  • Press events
  • Conferences
  • Brand launches
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CSR & Corporate Communications

CSR & Corporate Communications

Learn how a mission statement explains what a company stands for. Explore the difference between CSR and purpose and why the best organisations in the word include purpose in their strategy.

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  • Brand mission statements
  • Difference between CSR and purpose
  • Internal communications
  • Corporate communications
  • Financial communications
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PR, Digital & Social Communications

PR, Digital & Social Communications

Understand how PR and digital media are intrinsically linked in today’s communications world. Look at the way digital has impacted PR and explore social media, influencer marketing, and analytics.

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  • PR and social media
  • Influencer marketing
  • Google Analytics
  • Social media marketing
  • Social insights
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Monitoring & Research

Monitoring & Research

Look at PR coverage monitoring, market research, and measurement of campaigns. Discover how to manage a timeline and explore budget management including how much marketing actually costs.

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  • PR coverage monitoring
  • Market research
  • Measurement
  • Timelines
  • Budget management
  • Understanding costs and ROI
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Overview & Course Summary

Overview & Course Summary

Review course highlights and raise questions or delve into specific areas in more detail. Prepare for your assignment with a discussion of any concerns or questions.

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  • Course content and highlights summary
  • Project preparation
  • Q&A
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Have questions about this course?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

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Is this course right for me?

You do not need to have any prior experience or qualifications in PR or marketing to apply for this course. You may be looking to kickstart a career in public relations or communications or you may have moved into this type of role and are looking to upskill.

You may be:

• A business owner or entrepreneur

• A marketing and communications professional

• A recent graduate

• Someone who is looking for a career change

How will this course help with my career?

PR professionals work in every industry, plus there are opportunities in other areas such as the non-profit sector or politics. You might work in-house or in an agency. An average PR Manager salary in Ireland is €44,000 but it’s a competitive job market so a qualification is key to standing out.

A professional diploma will demonstrate to employers that you have the professional knowledge and tools to manage public relations and communications projects.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

If you are studying an online course, your assessment will also be submitted online.

This course is assessed through a written project: an actionable PR strategy for an organisation. You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).

What are the benefits of a Professional Diploma?

A Professional Diploma is a relatively short, practical course that gives learners up-to-date skills in a professional area. They are suitable for learners wishing to advance their professional skills and career prospects rather than their academic credentials.

With their tight focus and duration, these diplomas are stand-alone qualifications and not referenced to NFQ levels or university degree/diploma courses. They are not generally accepted for transfer credit onto academic courses but are widely recognised and valued by employers.

How do I get my Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

This Professional Diploma is not on the National Framework of Qualifications as a credit-bearing course. This is not unusual for professional courses of this nature, where the need is for fresh and actionable skills immediately applicable in the workplace.

What payment options are available?

A place on any of our programmes can be secured with a 5% deposit.

For full-time (bootcamp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 50% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Pricing

Professional Diploma in PR & Marketing Communications

Gain the essential skills and knowledge to launch your career in the competitive area of PR and marcomms.

Course Price

€1,500 Enrol Now

Secure your place with a 5% deposit and pay the rest in instalments