Professional Diploma in B2B Marketing

Live Online LearningNext Course Starts May 20th€1,500

With this Professional Course in B2B Marketing you will develop the skills and insights to deliver winning B2B marketing strategies that balance brand building and activation marketing. The average Marketing Manager salary in Ireland is €50,000, with excellent career progression prospects.

Why UCD Professional Academy?

  • Easy-to-use online student portal
  • Qualified lecturers with industry experience
  • Responsive support and student care

Last places remaining for upcoming courses. Don't miss out!

Course Information

Choose a start date below

Part-time 20 May - 05 Aug 2021 Limited Spaces Available
Download Brochure
Part-time 18 Aug - 03 Nov 2021 Limited Spaces Available
Download Brochure

Location

Supported learning with live, online lectures

Duration

36 hours: 3 hours per lesson, once a week for 12 weeks

Timetable

Online evening course: 6.30 pm - 9.30 pm Thursday evenings

Course Type

Live online learning

Location

Supported learning with live, online lectures

Duration

36 hours: 3 hours per lesson, once a week for 12 weeks

Timetable

Online evening course: 6.30 pm - 9.30 pm Wednesday evenings

Course Type

Live online learning

We've trained the employees of...

Course overview

Learning outcomes and course content

Learn fresh B2B marketing thinking that will help you put your market offering in front of the right business buyers using both traditional and digital marketing tactics.

What will I learn?

image

Deepen your marketing knowledge with an understanding of complex business-to-business approaches and tactics. Whether selling commodities, products, or services, B2B marketing is a specialised skill that requires an intelligent and tailored approach. In this diverse role, your focus will be less on quantity and a lot more on quality interactions and smart targeting. You will also learn high-return approaches that are unique to this discipline, such as account-based marketing.

image

Course Modules:

Introduction to B2B Marketing

Introduction to B2B Marketing

Understand that B2B marketing is about meeting the needs of other businesses, whose own needs are ultimately driven by the buying behaviors of their end-consumers.

Download Brochure
  • B2B vs. B2C
  • B2B marketing landscape
  • Fundamentals of B2B marketing
Download Brochure

B2B Marketing Mix

B2B Marketing Mix

Discover the established lead generation tactics and sales driven focuses and how brand and trust building activities feature in them. Understand that marketing and branding are crucial for long-term growth.

Download Brochure
  • The new marketing mix
  • What to choose and what to lose
Download Brochure

Understanding B2B Consumer Behaviour

Understanding B2B Consumer Behaviour

Understand the 5Cs of the marketing mix and learn about buyer behaviour by examining the buying stages in detail. Business not as normal post COVID.

Download Brochure
  • The new normal
  • How customers choose
  • The customer lifecycle reimagined
Download Brochure

Building a Strong B2B Brand

Building a Strong B2B Brand

Learn why you need a brand and how it differentiates you from your competitors by demonstrating what you stand for. Learn about segmentation, targeting, and crafting a B2B brand position.

Download Brochure
  • Identifying targets and segments
  • Persona development
  • Creating a brand position
  • Creating competitive advantage
Download Brochure

B2B Marketing Strategy

B2B Marketing Strategy

Look at how to establish a framework for B2B marketing, taking into consideration customer journeys and touchpoints. Understand how to meet business objectives and deliver competitive advantage.

Download Brochure
  • The marketing audit
  • Capturing B2B marketing insights
  • Setting goals, objectives, and KPIs
  • PDIA Model
Download Brochure

Creating Value

Creating Value

Discover a framework for creating client and organisational value for B2B marketers. Learn how we market physical goods, services, experiences, events, visitor attractions, places, organisations, information, and ideas.

Download Brochure
  • Understanding customers’ perspectives on value
  • The customer-value hierarchy
  • Adding value to your product
Download Brochure

Delivering & Communicating Value

Delivering & Communicating Value

Discover how to deliver and communicate value for B2B clients and customers. Understand that the ability to communicate value is the key to winning over customers and prospects.

Download Brochure
  • Communicating customer value
  • Delivering customer value
  • Integrated marketing communications
Download Brochure

Marketing Tactics 1

Marketing Tactics 1

Look at the range of traditional marketing strategies and how they are used in the modern world of B2B. Use buyer personas to help you to understand your audience.

Download Brochure
  • PR
  • Sponsorship
  • Sales promotion
  • Direct mail
  • Events and exhibitions
Download Brochure

Marketing Tactics 2

Marketing Tactics 2

Learn key tactics for social media success. Learn to focus on your personas and customers rather than the brand (listen first, speak later). Set clear KPIs for social media.

Download Brochure
  • Website
  • Social media
  • Email
  • SMART
Download Brochure

Marketing Tactics 3

Marketing Tactics 3

Use digital marketing tactics to help customers find you. Look at the importance of search and how to assess your search visibility within the marketplaces. Learn about keyword ranking.

Download Brochure
  • Search engine marketing
  • Digital advertising
  • Affiliate marketing
Download Brochure

Customer Relationship Management Models

Customer Relationship Management Models

Discover a framework for customer acquisition, retention, and development in the B2B context. Look at the customer lifecycle and how a learn-feel-do process is boosted by advertising.

Download Brochure
  • Customer acquisition
  • Customer retention
  • Customer development
Download Brochure

Managing The Customer Journey

Managing The Customer Journey

Look at managing customer journeys and account-based marketing. Learn how customer experience is the totality of a customer’s individual interactions with a brand over time.

Download Brochure
  • Customer experience
  • User experience
  • Account-based marketing
Download Brochure

What Our Alumni Say

Studying for a Professional Diploma in B2B Marketing was a new experience for me, I’ve never studied an online course before and it was incredible. The course was relevant to my day-to-day work, The topics were up to date and relevant to what was happening in the world at the time. I would highly recommend this course.

image

Leandro Costa

Business Development Executive, Munich Re Automation Solutions LTD

Have questions about this course?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

Download Brochure

Is this course right for me?

ou do not need to have any prior experience or qualifications in B2B marketing to apply for this course. You may be looking to kickstart your marketing career or you may be a seasoned marketer looking to upskill in relevant and practical B2B strategies.

You may be:

  • a business owner or entrepreneur

  • a marketing or digital marketing professional

  • a recent graduate

  • someone who is looking for a career change

How will this course help with my career?

If your job responsibilities include applying marketing strategies in a business-to-business context, you need the right toolkit to do this effectively. This qualification will demonstrate your ability to reach the right audience and influence their buying decisions. A Marketing Manager with this kind of expertise can expect an average salary of around €50,000. B2B Marketers work in all kinds of sectors and industries, in companies of every size and type.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

If you are studying an online course, your assessment will also be submitted online.

This course is assessed through a written project: an actionable marketing plan for an organisation. You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document). You will also keep a Learning Log as you go through the course.

What are the benefits of a Professional Diploma?

A Professional Diploma is a relatively short, practical course that gives learners up-to-date skills in a professional area. They are suitable for learners wishing to advance their professional skills and career prospects rather than their academic credentials.

With their tight focus and duration, these diplomas are stand-alone qualifications and not referenced to NFQ levels or university degree/diploma courses. They are not generally accepted for transfer credit onto academic courses but are widely recognised and valued by employers.

How do I get my Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

This Professional Diploma is not on the National Framework of Qualifications as a credit-bearing course. This is not unusual for professional courses of this nature, where the need is for fresh and actionable skills immediately applicable in the workplace.

What payment options are available?

A place on any of our programmes can be secured with a 5% deposit.

For full-time (bootcamp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 50% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Pricing

Professional Diploma in B2B Marketing

Deliver world-class B2B marketing strategies that build lasting relationships with business buyers through a tailored and integrated approach.

Course Price

€1,500 Enrol Now

Secure your place with a 5% deposit and pay the rest in instalments.