Professional Diploma in Digital Marketing

You do not need any prior experience or qualifications in digital marketing as the purpose of this course is to provide you with the tools and insights you need to kickstart your digital career. The only prerequisite is that you have an interest in digital marketing and the desire to succeed!

You may be:

• a business owner or entrepreneur

• a digital marketing professional

• a recent graduate

• someone looking for a career change

• a business professional going for a promotion

The average Marketing Manager salary in Ireland is €50,000. Digital marketers work in all kinds of sectors, in companies of every size and type.
Digital Marketing Institute (DMI) certifications are globally recognised and highly sought after by employers. According to the DMI:

• 92% of their members said DMI certification had a positive impact on their career

• 81% of their members have been promoted after completing one of their courses

• 88% of their members are working at senior or management level

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

This diploma is assessed by one three-hour exam. Exams are administered by Pearson Vue via its global network of test centres. If you are studying an online course, your assessments will also be submitted online.

The exam is split into three sections and candidates need to achieve a minimum of 60% to pass the exam. Your first examination fee is included in the course price. If you have to re-sit, the cost is approximately €60. You have three attempts to pass.

UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders and academic specialists our courses teach practical, applied skills to support you to achieve your career and business goals.  Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy in an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters.  They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/

Upon successful completion of the exam, you will become a Certified Digital Marketing Professional of the Digital Marketing Institute (DMI). The DMI is the global body for digital marketing education and certification, with courses designed and developed by practising digital marketing professionals.

You will also receive a UCD Professional Academy Diploma. Both diplomas will be issued electronically on a secure platform with a shareable link.