Professional Diploma in Digital Marketing

Live Online LearningNext Course Starts Feb 8th€1,700

This comprehensive course will give you the key skills to build digital marketing strategies from scratch. We have partnered with the Digital Marketing Institute to provide you with the highly coveted DMI Pro accreditation upon successful completion of this course.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible live online learning

Secure your place with a 5% deposit and continue your professional development.

Course Information

Choose a start date below

Full-time 08 Feb - 12 Feb 2021 Secure your place with a 5% deposit.
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Part-time 18 Feb - 22 Apr 2021 Secure your place with a 5% deposit.
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Full-time 08 Mar - 12 Mar 2021 Secure your place with a 5% deposit.
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Part-time 24 Mar - 26 May 2021 Secure your place with a 5% deposit.
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Full-time 12 Apr - 16 Apr 2021 Secure your place with a 5% deposit.
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Part-time 22 Apr - 24 Jun 2021 Secure your place with a 5% deposit.
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Full-time 10 May - 14 May 2021 Secure your place with a 5% deposit.
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Part-time 18 May - 20 Jul 2021 Secure your place with a 5% deposit.
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Full-time 14 Jun - 18 Jun 2021 Secure your place with a 5% deposit.
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Part-time 23 Jun - 25 Aug 2021 Secure your place with a 5% deposit.
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Location

Supported learning with live, online lectures

Duration

Boot camp: 6 hours per day, Monday - Friday

Timetable

Online course: 9 am - 4 pm Monday to Friday

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course: 6.30 pm - 9.30 pm Thursday evenings

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

Boot camp: 6 hours per day, Monday - Friday

Timetable

Online course: 9 am - 4 pm Monday to Friday

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course: 6.30 pm - 9.30 pm Wednesday evenings

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

Boot camp: 6 hours per day, Monday - Friday

Timetable

Online course: 9 am - 4 pm Monday to Friday

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course: 6.30 pm - 9.30 pm Wednesday evenings

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

Boot camp: 6 hours per day, Monday - Friday

Timetable

Online course: 9 am - 4 pm Monday to Friday

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course: 6.30 pm - 9.30 pm Wednesday evenings

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

Boot camp: 6 hours per day, Monday - Friday

Timetable

Online course: 9 am - 4 pm Monday to Friday

Course type

Live online learning

Location

Supported learning with live, online lectures

Duration

30 hours: Evening class: 3 hours per lesson, once a week for 10 weeks

Timetable

Online evening course: 6.30 pm - 9.30 pm Wednesday evenings

Course type

Live online learning

We've trained the employees of...

Course overview

Learning outcomes and course content

Gain the know-how, experience, and insights to be able to work and speak with authority in this fast-paced industry. Learn from industry experts with world-class, practical, and relevant content.

What will I learn?

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Learn to find the right audiences as you engage your community and build your brand across digital channels. Drive valuable traffic to websites with search engine optimisation techniques and advertising campaigns, then convert them using proven tactics. Form long-term relationships with audiences with high-return activities such as email marketing. Discover how to measure, analyse, and optimise your campaigns as you drive successful, cohesive digital marketing strategies.

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Course Modules:

Introduction to Digital Marketing

Introduction to Digital Marketing

Learn the basics of digital marketing and explore the buyer journey and how to reach customers. Discover how traditional and digital media work together in a successful strategy.

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  • Principles of digital marketing
  • Developing objectives
  • Connecting with the customer
  • Digital research
  • Cultural research
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Content Marketing

Content Marketing

Use content to build strategies that are human-focused while data-driven. Engage with how people think and see how and what they do so you can create content they respond to.

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  • Content marketing concepts and strategy
  • Find opportunities using content research
  • Develop a content marketing plan
  • Creating and curating content
  • Publishing and distributing content
  • Metrics and performance
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Social Media Marketing

Social Media Marketing

Build a social media experience for your audience that amplifies your brand. Learn how to grow and engage a community around your offering, then reach further with paid marketing campaigns.

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  • Key social platforms
  • Setting up a social media experience
  • Developing data-driven insights
  • Growing and engaging an audience
  • Creating and optimising campaigns
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Learn how to get found online, the primary objective of every strategy. Use SEO to rank high in Google searches using keyword research, quality content, engagement, and conversions.

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  • SEO fundamentals
  • Measuring SEO performance
  • Aligning SEO and business objectives
  • Keywords and SEO content plan
  • Optimise organic search ranking
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Paid Search (PPC) Using Google Ads

Paid Search (PPC) Using Google Ads

Discover how to drive traffic and revenues using paid campaigns on Google Ads. Learn about bid auctions, optimising search campaigns, tracking successful conversions, and using insights from Google Analytics.

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  • Fundamentals of paid search
  • Campaign creation with Google Ads
  • Search campaign management
  • Paid search campaign measurement
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Display & Video Advertising

Display & Video Advertising

Leverage the modern appetite for video with advertising campaigns across YouTube and the Google Display Network. Learn how to set up, manage, analyse, and optimise a YouTube channel.

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  • Display and video advertising
  • Managing a YouTube channel
  • The Google Display Network
  • Creating display and video campaigns
  • Targeting display and video campaigns
  • Measurement and optimisation
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Email Marketing

Email Marketing

Email marketing is still one of the most valuable marketing tactics. Learn to bring together the right tools, content, and design for an effective campaign, as well as regulatory considerations.

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  • Email marketing fundamentals
  • Tools and strategy
  • Email design
  • Creating an effective email campaign
  • Testing and optimising a campaign
  • Marketing automation
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Website Optimisation

Website Optimisation

A ‘good’ website is much more than great design. Discover the ingredients of a website that delivers a smooth user experience but also gets results. Includes building a WordPress website.

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  • Web design and optimisation
  • Optimisation in a marketing context
  • Website metrics and developing insight
  • Publishing a basic website
  • Design principles and website copy
  • User-centred design and optimisation
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Analytics Using Google Analytics

Analytics Using Google Analytics

Unleash the power of data by mastering Google Analytics. Dig into your audience’s characteristics and online behaviour so that you can tailor your offering. Learn about legal requirements and responsibilities.

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  • Measurement and analysis
  • Configure a Google Analytics account
  • Setting goals with Google Analytics
  • Monitoring campaigns
  • Events and conversion reports
  • Analysing and recording data
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Digital Marketing Strategy

Digital Marketing Strategy

Finish by crafting your winning digital marketing strategy. Establish clear objectives and make an actionable plan for achieving them using the skills, knowledge, methodologies, and tools you have learned about.

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  • Digital strategy fundamentals
  • Setting strategy objectives and KPIs
  • Digital strategy research
  • Developing a creative strategy
  • Executing a digital marketing strategy
  • Communicating a digital marketing strategy
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What Our Alumni Say

My experience studying for the Professional Diploma in Digital Marketing was great. The course was really engaging and the instructors gave a lot of real life examples and case studies that brought the content to life. I would recommend it as an introduction to the world of Digital Marketing.

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Toluse Akinlabi

Retail Account Manager, Google

I would absolutely recommend this course to anybody wanting to get a Professional Diploma in Digital Marketing. I definitely believe completing this course will help me in my career. Not only to have the qualification on my CV, but also from the content resources and knowledge I have gained.

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Shauna Grace

Inside Sales Account Manager, Phorest Salon Software

The Professional Diploma In Digital Marketing provided me with a wide range of learning in different areas that provided me with the skills that I need in a changing job market. I now have a great understanding of the terminology involved in things like SEO, keywords, analytics.

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Kieran Holden Watch Video

former Head of Sport Virgin Media TV

Have questions about this course?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

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Is this course right for me?

You do not need any prior experience or qualifications in digital marketing as the purpose of this course is to provide you with the tools and insights you need to kickstart your digital career. The only prerequisite is that you have an interest in digital marketing and the desire to succeed!

You may be:

• a business owner or entrepreneur

• a digital marketing professional

• a recent graduate

• someone looking for a career change

• a business professional going for a promotion

How will this course help with my career?

The average Marketing Manager salary in Ireland is €50,000. Digital marketers work in all kinds of sectors, in companies of every size and type.
Digital Marketing Institute (DMI) certifications are globally recognised and highly sought after by employers. According to the DMI:

  • 92% of their members said DMI certification had a positive impact on their career

  • 81% of their members have been promoted after completing one of their courses

  • 88% of their members are working at senior or management level

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

This diploma is assessed by one three-hour exam. Exams are administered by Pearson Vue via its global network of test centres. If you are studying an online course, your assessments will also be submitted online.

The exam is split into three sections and candidates need to achieve a minimum of 60% to pass the exam. Your first examination fee is included in the course price. If you have to re-sit, the cost is approximately €60. You have three attempts to pass.

What are the benefits of a Professional Diploma?

A Professional Diploma is a relatively short, practical course that gives learners up-to-date skills in a professional area. They are suitable for learners wishing to advance their professional skills and career prospects rather than their academic credentials.

With their tight focus and duration, these diplomas are stand-alone qualifications and not referenced to NFQ levels or university degree/diploma courses. They are not generally accepted for transfer credit onto academic courses but are widely recognised and valued by employers.

How do I get my diploma?

Upon successful completion of the exam, you will become a Certified Digital Marketing Professional of the Digital Marketing Institute (DMI). The DMI is the global body for digital marketing education and certification, with courses designed and developed by practising digital marketing professionals.

You will also receive a UCD Professional Academy Diploma. Both diplomas will be issued electronically on a secure platform with a shareable link.

This Professional Diploma is not on the National Framework of Qualifications as a credit-bearing course.

Pricing

Professional Diploma in Digital Marketing

This globally recognised qualification will provide you with the foundational building blocks you need to master modern marketing practices.

Course Price

€1,700 Enrol Now

Secure your place with a 5% deposit and pay the rest in instalments