Professional Diploma in Digital Marketing

Live Online LearningNext Course Starts Jan 19thfrom €1,700

Updated for 2022: This comprehensive Professional Course in Digital Marketing will give you the key skills to build digital marketing strategies from scratch. You will learn the use of channels such as social media, paid search, organic reach, and PR, while developing skills in content creation, content distribution, engagement, optimisation, using video, and email marketing. The average Marketing Manager salary in Ireland is €50,000.

Learn from your lecturer and peers through interactive online classes and group discussions, and grow your professional network. Take your next step today!

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible live online learning

Last places remaining for upcoming courses. Don't miss out!

Course Information for Digital Marketing

€1,700

Secure your place with a 10% deposit and pay the rest in instalments. Flexible payment options available.

Enrol now with a 10% deposit Download brochure

Showing dates for: Jan - Apr 2022

Starts 19 Jan - Ends 06 Apr 2022

Limited Spaces Available

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Wednesdays, 6.30pm - 9.30pm

Starts 07 Feb - Ends 11 Feb 2022

Full-time

Course Type

Live online lectures with an industry expert

Duration

1-week bootcamp, 5 consecutive days

Timetable

Monday to Friday, 9 am - 4 pm

Starts 15 Feb - Ends 03 May 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Tuesdays, 6.30pm - 9.30pm

Starts 07 Mar - Ends 11 Mar 2022

Full-time

Course Type

Live online lectures with an industry expert

Duration

1-week bootcamp, 5 consecutive days

Timetable

Monday to Friday, 9 am - 4 pm

Starts 24 Mar - Ends 09 Jun 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Thursdays, 6.30pm - 9.30pm

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What our alumni say about our Digital Marketing Course

My experience studying for the Professional Diploma in Digital Marketing was great. The course was really engaging and the instructors gave a lot of real life examples and case studies that brought the content to life. I would recommend it as an introduction to the world of Digital Marketing.

Toluse Akinlabi


Retail Account Manager, Google

I would absolutely recommend this course to anybody wanting to get a Professional Diploma in Digital Marketing. I definitely believe completing this course will help me in my career. Not only to have the qualification on my CV, but also from the content resources and knowledge I have gained.

Shauna Grace


Inside Sales Account Manager, Phorest Salon Software

The Professional Diploma In Digital Marketing provided me with a wide range of learning in different areas that provided me with the skills that I need in a changing job market. I now have a great understanding of the terminology involved in things like SEO, keywords, analytics.

Kieran Holden — Watch Video


former Head of Sport Virgin Media TV

I absolutely would recommend the course, as well as UCD Professional Academy to others. I found the admin staff extremely helpful before the course even began, and I appreciated how they often kept in touch during the duration of the course with any updates we needed. Everyone was extremely friendly, and helpful when I reached out.

Aisling Shanley


Donor Relations Officer, Trinity College Dublin

Professional Diploma in Digital Marketing learning outcomes and course content

Learn the skills that will help you stay ahead of the game in the rapidly changing world of digital marketing. Learn from our industry experts with the most up-to-date, practical, and relevant digital marketing concepts.

What will I learn about Digital Marketing?

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Learn to find the right audiences as you engage your community and build your brand across digital channels. Drive valuable traffic to websites with search engine optimisation techniques and pay-per-click (PPC) campaigns, then convert them using proven tactics. Form long-term relationships with audiences with high-return activities such as email marketing. Discover how to measure, analyse, and optimise your campaigns as you drive successful, cohesive digital marketing strategies.

Or browse our wide range of expert-led online courses and grow your career potential today.

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Digital Marketing Course Modules:

Introduction to Digital Marketing

Introduction to Digital Marketing

Learn about the core principles and concepts about marketing, digital marketing and the key channels on the market.

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  • Integration with traditional channels
  • Current challenges for digital marketers
  • Audience research and data-led marketing
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Building a Digital Marketing Strategy

Building a Digital Marketing Strategy

Create a real-world digital marketing strategy, understand how it is documented and how it is used.

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  • Defining and agreeing objectives and KPIs
  • Building out tactical plans and executing the strategy
  • Presenting strategy and gaining buy-in from stakeholders
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Customer Experience - Your Brand & Website

Customer Experience - Your Brand & Website

Learn about establishing a brand presence and controlling it as far as possible. Discover the ingredients of a website that delivers a smooth user experience but also gets results.

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  • Crafting your brand’s digital experience
  • Usability and accessibility – impact on users and SEO results
  • Conversion rate optimisation strategies
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Learn how to get found online, the primary objective of every strategy. Use SEO to rank high in Google searches using keyword research, quality content, engagement, and conversions.

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  • Content planning
  • Technical SEO
  • Building reputation across the Internet
  • Optimising results with Google Search Console
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Paid Search with Google

Paid Search with Google

Discover how to drive traffic and revenues using paid campaigns on Google Ads. Learn about bid auctions, optimising search campaigns, tracking successful conversions, and using insights from Google Analytics.

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  • Research and keyword planning
  • Walk through a working campaign
  • Managing campaigns
  • Measuring and reporting
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Email Marketing, Automation and CRM

Email Marketing, Automation and CRM

Email marketing is still one of the most valuable marketing tactics. Understand Customer Relationship Management (CRM), using email as a channel, and integration automation for interconnected sales and marketing funnels.

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  • Basics of email as a channel: lists, sending, tech stack, regulatory considerations
  • CRM, email and automation
  • Practical walk-through of an email marketing scenario
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Social Media - Organic Community Building

Social Media - Organic Community Building

Learn about the current social platforms, and how to build campaigns and genuine communities online. Learn how to grow and engage a community around your offering.

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  • Content strategy for social media
  • Audience development and engagement
  • Campaigns and integration with other channels
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Paid Social Media - Driving Results in Social

Paid Social Media - Driving Results in Social

Reach new and existing audiences with paid marketing campaigns. Drive results in key use cases, such as eCommerce sales and lead generation.

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  • Overview of Facebook, LinkedIn, TikTok and other leading platforms
  • Examining the principles and economics of PPC through a social lens
  • Remarketing, segmentation and multivariate testing
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Video - TikTok, YouTube and Stories

Video - TikTok, YouTube and Stories

Leverage the modern appetite for video with advertising campaigns across multiple channels, such as Youtube, Facebook, Instagram, and TikTok. Learn how to create stories, reels and video, and how these formats play their roles in achieving your marketing objectives.

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  • Case studies of how modern brands use video
  • Video creation workshop – creating engaging visuals with accessible tools
  • Creating a story for your business
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Content Creation - Copywriting, Photography & Podcasting

Content Creation - Copywriting, Photography & Podcasting

Tactical workshop explaining best practice in the areas of copywriting, photography and podcasting.

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  • Learn about tone of voice, headlines, articles, social copy, micro copy and email
  • Imagery – the fundamentals of photography and graphic design
  • Podcasting – how to plan, produce and promote a show for a business that generates results
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Measurement and Analytics

Measurement and Analytics

Data is critical to any modern business. Gain a general understanding of the technology supporting data analytics. Learn how to dig into your audience’s characteristics and online behaviour through key metrics so that you can tailor your offering.

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  • Introduction to Google Analytics and walkthrough of key areas
  • How integrated platforms yield more cohesive measurement
  • How to present digital marketing reports
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Case Study - Work Through a Real Brief Together

Case Study - Work Through a Real Brief Together

A hands-on recap of all aspects of the course through a practical session that examines and responds to a digital marketing brief

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  • Role and importance of a digital marketing brief
  • Work through the real campaign brief and unpack what it tells us
  • Work on different parts of the brief, and finally put everything together
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Have questions about the Professional Diploma in Digital Marketing?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

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Is this course right for me?

You do not need any prior experience or qualifications in digital marketing as the purpose of this course is to provide you with the tools and insights you need to kickstart your digital career. The only prerequisite is that you have an interest in digital marketing and the desire to succeed!

You may be:

• a business owner or entrepreneur

• a digital marketing professional

• a recent graduate

• someone looking for a career change

• a business professional going for a promotion

How will this course help with my career?

The average Marketing Manager salary in Ireland is €50,000. Digital marketers work in all kinds of sectors, in companies of every size and type. There are a wide variety of marketing jobs in B2B and B2C sectors of all kinds. From freelancing to working in-house to agency positions, these roles will see successful candidates working on sales and marketing campaigns using a range of tactics and channels.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

This professional diploma is assessed through a practical project where students create a credible marketing campaign addressing specific challenges and circumstances. The project takes the format of a presentation, as it would be presented to stakeholders in your own organisation or business. You will have two weeks following the end of the course to complete and submit the final assignment.

What are the benefits of a Professional Diploma?

UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders and academic specialists our courses teach practical, applied skills to support you to achieve your career and business goals.  Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy in an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters.  They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/

How do I get my diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

What payment options are available?

A place on any of our programmes can be secured with a 10% deposit.

For full-time (boot camp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Pricing

Professional Diploma in Digital Marketing

This globally recognised qualification will provide you with the foundational building blocks you need to master modern marketing practices.

Course Price

€1,700 Enrol Now

Secure your place with a 10% deposit and pay the rest in instalments.