Early Bird: Save 20% when you enrol before 20th May.

Early Bird: Save 20% when you enrol before 20th May.

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Professional Academy Diploma in Event Management

Live Expert-Led Learning Next Course Starts Jun 19th from €1,360

If you’re excited about creating experiences such as conferences, weddings, galas, concerts, or sporting events, this comprehensive course will give you a practical foundation in actionable event management skills and best practice. There’s a lot more to event planning than selling tickets and opening the doors. Learn to manage a wide range of interconnected elements such as permits, crowd psychology, marketing, logistics, and sponsorship as you plan and execute successful events.

Hurry! Early Bird 20% off. Enrol before 20th May. Download the brochure now to reveal your discount code.

Choose Your Start Date

Browse our upcoming live online classes. Download your brochure to learn more.

Starts 19 Jun — Ends 04 Sep 24

Part-time / evening
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Wednesdays, 6.30pm - 9.30pm

Secure your place with a 50% deposit and the rest after your course commences. Save an additional 5% when you pay in full at time of booking.

Why UCD Professional Academy?

  • Valuable, trusted certification
  • Industry expert lecturers
  • Flexible learning options

€42,000 / Annual

Event Manager Salary in Ireland

The average event manager salary in Ireland is €42,000 per year. Entry level positions start at €38,000 per year while more experienced workers make up to €47,000 per year.

Salary data source: indeed.com, 5th March 2024


Salary data source: indeed.com, 5th March 2024

Event Management Course Modules

This wide-ranging and practical course will guide you through the different components of a great event – taking you from the initial concept through to the final evaluation. You will explore the practical considerations of any event, such as venues, permits, parking, and toilets. You will also gain insight into the more complex psychological and sociocultural aspects of event management, especially in areas related to coordination, production, health and safety, customer satisfaction, and wellbeing. With plenty of real-world case studies, class discussions, and breakout sessions, you will cement your understanding of the concepts covered and develop your event management skillset, taking into consideration the latest innovations, user expectations, and best practice.

Or browse our wide range of expert-led online courses and grow your career potential today.

1. The Four Stages Of Event Management

Dive into the world of event management as you explore what makes an event and the four stages of event development: conceptualisation, articulation, execution, and evaluation. Understand the value of creativity and lateral thinking in event management.

  • What is an event?
  • The four stages of event management
  • Creating event themes

2. Event Planning

Look at best practice in event feasibility evaluation as you learn to establish the theme, scale, and remit of an event. Discover the event planning process, including SWOT for events.

  • Feasibility screens
  • Strategic planning vs operational planning
  • The event timeline
  • Using anchor points

3. Coordinating Your Event, People & Budget

Gain an understanding the logistical, technical, and production requirements of a successful event, including the various personnel and management structures that need to be implemented to maximise communication flow.

  • Schedules, timelines, and production timelines
  • Event management structures
  • Understanding communication flow
  • Introduction to event budgeting

4. Venue Management

Learn the importance of a venue recce, how to assess logistical elements (capacity, toilets, parking, etc.), and understand and use maps and floorplans.

  • Choosing the venue
  • The venue recce process
  • Venue logistical concerns
  • Venue management
  • Site maps and floorplans

5. Event Production

Learn about the four stages of event production (initiation, planning, project managing, and evaluation) as you discover how to bring together an event management plan.

  • Production requirements
  • Administration and document creation
  • Logistics
  • Set/site design and management
  • Audio-visuals
  • Four stages of event production

6. Event Health & Safety: Part 1

Explore numerous best practice measures to ensure the safety and welfare of participants, crew, and patrons at an event. Understand people’s roles in safety planning, crowd control, and emergency measures.

  • Safety management overview
  • Understanding crowd psychology
  • Understanding emergency responses
  • The ETHANE model
  • Role of stakeholders in safety planning
  • Crowd control and event controller
  • Emergency measures
  • The Stardust case study

7. Event Health & Safety: Part 2

Focus on the risk management element of event health and safety as you learn to identify, understand, and mitigate risk at events.

  • Risk management overview
  • Identifying, understanding, and mitigating risk
  • Creating a risk assessment
  • The Love Parade case study

8. Outdoor Events & Festivals

Explore the particularities of festivals and other types of outdoor event, including factors such as permits and licensing.

  • Outdoor locations and considerations overview
  • Handling inclement weather
  • Permits and licencing
  • Outdoor budget considerations

9. Corporate Events

Learn the technical, cultural, and production specificities of corporate events. Discover what’s involved in conceptualising and planning a successful corporate event.

  • Understanding the corporate event
  • Choosing your location
  • Venue contracts
  • Corporate food and drink
  • Importance of audio-visuals
  • Tech running order for presentations

10. Introduction To Marketing For Events

Learn to identify and communicate the value of your event so that you can attract both participants and sponsors. Explore the different areas of marketing an event, whether it’s free or for-profit and whether it’s public, private, or corporate.

  • Marketing for events vs using events for marketing
  • Identifying the value of your event
  • 4 Ps of marketing
  • Segmentation and key targets
  • Developing your marketing plan

11. Evaluating The Success Of Your Event

Discover how to qualify and quantify the success of an event. Understand the relevance of the post-event report and the various types of event evaluation. Develop your ability to create and achieve objectives pursuant to the event and client’s expectations.

  • Measuring the success of your event
  • Measurement and KPIs
  • Defining and achieving objectives
  • Preparing your evaluations: post-event reports

12. Event Sponsorship

Using the methods learned during week 10, explore the value of having a sponsor as a means to elevate both the event and the reputation of the event within the marketplace.

  • What makes a good sponsorship
  • Types of event sponsorship
  • The sponsorship process and maintaining relationships

What our Alumni Say about Event Management

I found the online classes on Zoom very engaging, I really enjoyed the group activities and listening to experiences from the lecturer and other classmates about the event industry. I would 100% recommend studying at UCD Professional Academy to anyone and I am looking to start a new course soon.

Chiara Lombardo


I would highly recommend this course to anyone who may be interested in working in the events sector. I learned something new and valuable every week which can be used in the world of event management but also in day to day life.

Enya Pierce

Social Media Coordinator

From the beginning I was guided and supported to join a course that would improve skills in Event Management that would be fun and give me a new take on what my future might look like. I found the skill set to be intriguing and challenging, which is important if you want to feel like you are working for something you believe in and strive for.

Neil O'Gorman

I really enjoyed my experience studying for a Professional Academy Diploma in Event Management. The classes were easy to access and full of useful information that can be applied to all areas of event management. I found the lecturer very friendly and knowledgeable which added to the overall experience of studying with UCD Professional Academy.

Studying for a Professional Academy Diploma in Event Management from UCD Professional Academy was made super easy with all the notes provided. I will be referring back to them constantly during my Event Management career. UCD Professional Academy ticked every box for me and should I find myself looking to up-skill, it’s the first place I will look.


Access to thousands of journals, articles and papers. Free of charge.

Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.

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Frequently Asked Questions

Is this course right for me?

You do not need to have any prior experience or qualifications in event management to apply for this course. You may be looking to kickstart a career in event management or you may be a marketer looking to up-skill in this area as part of your professional development.

You may be:

• A marketing professional looking to up-skill in a related field

• Someone who is looking for a career change

• A recent graduate

• A business owner or entrepreneur

How will this course help with my career?

Ireland’s events sector is worth approximately €3.5 billion and hires over 35,000 individuals across company and freelance roles. Post-pandemic, there has been a marked increase in events across all sectors. This means that event management skills are more in demand than ever, and particularly promising in areas such as hospitality, marketing, and sales. Whether you aspire to work in-house, in-agency, or as a freelancer, this course will provide you with the foundational skills and administrative tools to create and produce events. In addition, this discipline develops universal skills that would benefit you in a wide range of careers beyond event management, for example organisation, time management, coordination, communication, problem-solving, and creativity skills.

What is the learning experience like?

Many of our courses are now available in a variety of formats. All formats cover the same course content. You now have more choice in how you learn with us:

Live Online

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

On Campus

UCD Professional Academy is delighted to welcome learners back on the UCD Belfield Campus. On Campus courses are delivered in-person with our industry experts in the O'Brien Science building.

On Demand

On Demand courses enable you to complete your course on your own schedule. Course modules are delivered in the form of one “lesson”. The lesson is broken up into short videos followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

If you are studying an online course, your assessment will also be submitted online.

This course is assessed through two assignments, a recorded presentation and a final written project, allowing you to demonstrate your understanding of the course material. The recorded presentation (worth 20% of your assessment) allows you to explain your idea for a hypothetical event that would be a good cultural and artistic fit for the Galway International Arts Festival. The report of approximately 2,500 words (worth 80% of your assessment) is your pitch document for the same hypothetical event. Both assignments are due after the end of the course.

What are the benefits of a Professional Academy Diploma?

UCD Professional Academy Diplomas and Certificates are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Academy Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Certifications & Governance please visit https://www.ucd.ie/professionalacademy/governance/

How do I get my Professional Academy Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this certificate to your LinkedIn profile.

What payment options are available?

A place on any of our part-time & on demand courses can be secured with a 50% deposit with the remaining balance due within 30 days of the course commencing.

For full-time Bootcamp courses, 100% of the course fee should be paid before starting.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

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Live Classes

  • Weekly live online classes
  • 36 hours of course material
  • Complete in 12 weeks
  • Online classes delivered via Zoom
€1700 €1,360 Enrol Now
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