Hurry! Save 10% on select upcoming courses! Enrol before 31st January.

Hurry! Save 10% on select upcoming courses! Enrol before 31st January.

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Professional Diploma in Event Management

Live Expert-Led Learning Next Course Starts Mar 16th from €1,530

Become a qualified event management professional in just 12 weeks with this Professional Course. Start leveraging the power of events to turbocharge your marketing strategies and cement your brand’s reputation. Events are a great way to deliver brand messages directly to audiences.

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Hurry! Early Bird 10% off. Enrol before 31st January. Download the brochure now to reveal your discount code.

Choose Your Start Date

Browse our upcoming live online classes. Download your brochure to learn more.

Starts 16 Mar — Ends 01 Jun 23

Part-time / evening
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Thursdays, 6.30pm - 9.30pm
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Enrol now

Secure your place with a 5% deposit and pay the rest in instalments. Flexible payment options available.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible learning options

€40,000 / Annual

Event Manager Salary in Ireland

The average event manager salary in Ireland is €40,000 per year. Entry level positions start at €32,000 per year while more experienced workers make up to €45,000 per year.

Salary data source: indeed.com, 11th January 2023

Average
€40,000

Salary data source: indeed.com, 11th January 2023

Course Modules

Discover how to drive brand engagement and awareness through physical or virtual experiences such as conferences, concerts, galas, networking, or sporting events. This comprehensive and dynamic course will give you an excellent foundation in actionable event management skills and best practice. Explore how events can allow organisations to reach marketing objectives and develop an actionable event management plan that takes into consideration the latest innovations, user expectations, and best practice.

Or browse our wide range of expert-led online courses and grow your career potential today.

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1. Introduction To Event Management

Learn how to initiate an event - through the ideation to planning and development processes. Develop creativity, theming, and the use of ideation methodologies.

  • Event management introduction
  • Event themes
  • How to initiate event planning
  • Introducing creative ideas
  • Brainstorming and ideation

2. Event Planning

Discover the concept of evaluation and feasibility, plus the theory of using the screens of ‘marketing’, ‘operational’ and ‘financial’. Explore the levels of planning as well as the SMART concept.

  • Marketing and branding concepts
  • What are the operational priorities
  • Develop a responsible budget
  • Contingency planning and risks
  • Ensuring feasibility and attainability

3. Processes, People & Budgeting

Look at managing an event with basic project-management tools and mechanisms. Learn important elements such as staffing, initial budgeting, and record procedures.

  • Work breakdown structures
  • Scheduling and sequencing
  • Critical path timelines
  • HR, staffing, gig-workers, and contracting
  • Maintaining records and governance requirements

4. Venue Design & Layout

Learn how location plays an important factor in the viability and success of any event. Discover the key attributes and characteristics of venues and layouts for event management.

  • Location considerations
  • Implications of non-conventional venue usage
  • Ancillary services to be considered
  • Facilities management
  • Size, features, and requirements of venues

5. Event Production & Safety

Learn why governance and compliance are important parts of event planning and execution. Discover the key considerations for event managers and explore a toolkit to manage risk for events.

  • Legal and tax considerations
  • Health and safety
  • Fire and fire management/permits/certificates
  • Health and medical requirements and considerations
  • Security and inter-agency liaison
  • Risk assessments

6. Corporate Events

Learn about the types of corporate events and people's motivations for attending. Explore how to manage the significant costs and risks of corporate events. Learn industry best practice.

  • Motivations of attendees at events
  • Financial and budgetary considerations
  • Event promotion
  • Food and beverage
  • Branding and service delivery
  • Philanthropic considerations

7. Production Of Green Events

Learn about sustainability best practice and aligning with sustainable practices and goals in the production of events. Gain insight and ideas for future use to enhance your offering to clients.

  • Sustainability goals
  • Corporate social responsibility
  • Waste management
  • Aligning corporate values to sustainability
  • The green agenda

8. Sponsorship

Learn how sponsorship forms a critical revenue stream for many events. Critically assess previous events to gain an appreciation of forms of sponsorship and how it can enhance your events.

  • Marketing and the marketing mix
  • Marketing plans
  • SWOT analysis
  • Target markets and segmentation
  • Positioning and key messages
  • Tactics and channels

9. Introduction To Public Relations & Press Events

Leverage PR and the media in marketing an event to an audience and increasing engagement. Learn to plan press events to maximise exposure, tailor planned messages, and manage adverse events.

  • Press packs
  • Media requirements and timelines
  • PR training and managing the media
  • Interviews and message delivery
  • Press events and press releases
  • Professional agencies

10. Online Public Relations & Social Media

Use social media to target and reach a large and diverse audience within very short periods of time. Learn to manage paid and organic engagement and interactions on social.

  • Business analytics
  • Free and paid social advertising
  • Maximise reach
  • Targeting of demographics
  • Managing and developing social networks
  • Deflecting and minimising adverse commentary

11. Presentation Skills

Learn to deliver successful presentations by developing your visual, oral, and passive skills. Learn skills to manage questions and interruptions. Practice in groups before presenting to the class.

  • Presentation skills, aids, and tips
  • Developing a cohesive visual presentation
  • Key attributes of a presentation
  • Venue preparation for presentations
  • AV and printed material development
  • Class presentation and 360 assessment

12. Evaluation Of Event Success

Learn to measure and quantify the outcomes against the stated objectives. Discover useful techniques for evaluating events and refining future plans, as well as providing evidence-based feedback to clients.

  • Measure marketing and PR reach
  • Reviews and assessment
  • Lessons learned process
  • Feedback to clients
  • Continued client relationship management

What our Alumni Say about Event Management

I found the online classes on Zoom very engaging, I really enjoyed the group activities and listening to experiences from the lecturer and other classmates about the event industry. I would 100% recommend studying at UCD Professional Academy to anyone and I am looking to start a new course soon.

Chiara Lombardo

Student

I would highly recommend this course to anyone who may be interested in working in the events sector. I learned something new and valuable every week which can be used in the world of event management but also in day to day life.

Enya Pierce

Social Media Coordinator

From the beginning I was guided and supported to join a course that would improve skills in Event Management that would be fun and give me a new take on what my future might look like. I found the skill set to be intriguing and challenging, which is important if you want to feel like you are working for something you believe in and strive for.

Neil O'Gorman

I really enjoyed my experience studying for a Professional Diploma in Event Management. The classes were easy to access and full of useful information that can be applied to all areas of event management. I found the course lecturer very friendly and knowledgeable which added to the overall experience of studying with UCD Professional Academy.

Rhona Gleeson

Team Manager, Ancestry

Studying for a Professional Diploma in Event Management from UCD Professional Academy was made super easy with all the notes provided. I will be referring back to them constantly during my Event Management career. UCD Professional Academy ticked every box for me and should I find myself looking to up-skill, it’s the first place I will look.

Ailise Barry

Student, TU Dublin

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Access to thousands of journals, articles and papers. Free of charge.

Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.

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Frequently Asked Questions

Is this course right for me?

You do not need to have any prior experience or qualifications in event management to apply for this course. You may be looking to kickstart a career in event management or you may be a marketer looking to up-skill in this area as part of your professional development.

You may be:

• A marketing professional looking to up-skill in a related field

• Someone who is looking for a career change

• A recent graduate

• A business owner or entrepreneur

How will this course help with my career?

A Professional Diploma in Event Management is a great way for professionals working in areas such as PR, marketing, and lead generation to demonstrate complementary skills. It will give you an advantage in this competitive job market or help you to go for promotion. The events industry is varied and vibrant, and skills in this area are highly sought-after.

What is the learning experience like?

Many of our courses are now available in a variety of formats. All formats cover the same course content. You now have more choice in how you learn with us:

Live Online

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

On Campus

UCD Professional Academy is delighted to welcome learners back on the UCD Belfield Campus. On Campus courses are delivered in-person with our industry experts in the O'Brien Science building. For further details and information about the safety measure that are in place, click here.

On Demand

On Demand courses enable you to complete your course on your own schedule. Course modules are delivered in the form of one “lesson”. The lesson is broken up into short videos followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

If you are studying an online course, your assessment will also be submitted online.

This course is assessed through a written project and an individual presentation. You will have two weeks following the end of the course to complete and submit the final written assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).

What are the benefits of a Professional Diploma?

UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/

How do I get my Professional Academy Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

What payment options are available?

A place on any of our programmes can be secured with a 5% deposit.

For full-time (boot camp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

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Live Classes

  • Weekly live online classes
  • 36 hours of course material
  • Complete in 12 weeks
  • Online classes delivered via Zoom
€1700 €1,530 Enrol Now
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