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Event Management Course Modules
This wide-ranging and practical course will guide you through the different components of a great event – taking you from the initial concept through to the final evaluation. You will explore the practical considerations of any event, such as venues, permits, parking, and toilets. You will also gain insight into the more complex psychological and sociocultural aspects of event management, especially in areas related to coordination, production, health and safety, customer satisfaction, and wellbeing. With plenty of real-world case studies, class discussions, and breakout sessions, you will cement your understanding of the concepts covered and develop your event management skillset, taking into consideration the latest innovations, user expectations, and best practice.
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1. The Four Stages Of Event Management
Dive into the world of event management as you explore what makes an event and the four stages of event development: conceptualisation, articulation, execution, and evaluation. Understand the value of creativity and lateral thinking in event management.
- What is an event?
- The four stages of event management
- Creating event themes
2. Event Planning
Look at best practice in event feasibility evaluation as you learn to establish the theme, scale, and remit of an event. Discover the event planning process, including SWOT for events.
- Feasibility screens
- Strategic planning vs operational planning
- The event timeline
- Using anchor points
3. Coordinating Your Event, People & Budget
Gain an understanding the logistical, technical, and production requirements of a successful event, including the various personnel and management structures that need to be implemented to maximise communication flow.
- Schedules, timelines, and production timelines
- Event management structures
- Understanding communication flow
- Introduction to event budgeting
4. Venue Management
Learn the importance of a venue recce, how to assess logistical elements (capacity, toilets, parking, etc.), and understand and use maps and floorplans.
- Choosing the venue
- The venue recce process
- Venue logistical concerns
- Venue management
- Site maps and floorplans
5. Event Production
Learn about the four stages of event production (initiation, planning, project managing, and evaluation) as you discover how to bring together an event management plan.
- Production requirements
- Administration and document creation
- Logistics
- Set/site design and management
- Audio-visuals
- Four stages of event production
6. Event Health & Safety: Part 1
Explore numerous best practice measures to ensure the safety and welfare of participants, crew, and patrons at an event. Understand people’s roles in safety planning, crowd control, and emergency measures.
- Safety management overview
- Understanding crowd psychology
- Understanding emergency responses
- The ETHANE model
- Role of stakeholders in safety planning
- Crowd control and event controller
- Emergency measures
- The Stardust case study
7. Event Health & Safety: Part 2
Focus on the risk management element of event health and safety as you learn to identify, understand, and mitigate risk at events.
- Risk management overview
- Identifying, understanding, and mitigating risk
- Creating a risk assessment
- The Love Parade case study
8. Outdoor Events & Festivals
Explore the particularities of festivals and other types of outdoor event, including factors such as permits and licensing.
- Outdoor locations and considerations overview
- Handling inclement weather
- Permits and licencing
- Outdoor budget considerations
9. Corporate Events
Learn the technical, cultural, and production specificities of corporate events. Discover what’s involved in conceptualising and planning a successful corporate event.
- Understanding the corporate event
- Choosing your location
- Venue contracts
- Corporate food and drink
- Importance of audio-visuals
- Tech running order for presentations
10. Introduction To Marketing For Events
Learn to identify and communicate the value of your event so that you can attract both participants and sponsors. Explore the different areas of marketing an event, whether it’s free or for-profit and whether it’s public, private, or corporate.
- Marketing for events vs using events for marketing
- Identifying the value of your event
- 4 Ps of marketing
- Segmentation and key targets
- Developing your marketing plan
11. Evaluating The Success Of Your Event
Discover how to qualify and quantify the success of an event. Understand the relevance of the post-event report and the various types of event evaluation. Develop your ability to create and achieve objectives pursuant to the event and client’s expectations.
- Measuring the success of your event
- Measurement and KPIs
- Defining and achieving objectives
- Preparing your evaluations: post-event reports
12. Event Sponsorship
Using the methods learned during week 10, explore the value of having a sponsor as a means to elevate both the event and the reputation of the event within the marketplace.
- What makes a good sponsorship
- Types of event sponsorship
- The sponsorship process and maintaining relationships
€42,000 / Annual
Event Manager Salary in Ireland
The average event manager salary in Ireland is €42,000 per year. Entry level positions start at €38,000 per year while more experienced workers make up to €47,000 per year.
Salary data source: indeed.com, 5th March 2024
Average
€42,000
Salary data source: indeed.com, 5th March 2024
What our Alumni Say about Event Management
Access to thousands of journals, articles and papers. Free of charge.
Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
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Talk to our expertsFrequently Asked Questions
Is this course right for me?
You do not need to have any prior experience or qualifications in event management to apply for this course. You may be looking to kickstart a career in event management or you may be a marketer looking to up-skill in this area as part of your professional development.
You may be:
• A marketing professional looking to up-skill in a related field
• Someone who is looking for a career change
• A recent graduate
• A business owner or entrepreneur
How will this course help with my career?
Ireland’s events sector is worth approximately €3.5 billion and hires over 35,000 individuals across company and freelance roles. Post-pandemic, there has been a marked increase in events across all sectors. This means that event management skills are more in demand than ever, and particularly promising in areas such as hospitality, marketing, and sales. Whether you aspire to work in-house, in-agency, or as a freelancer, this course will provide you with the foundational skills and administrative tools to create and produce events. In addition, this discipline develops universal skills that would benefit you in a wide range of careers beyond event management, for example organisation, time management, coordination, communication, problem-solving, and creativity skills.
What is the learning experience like?
Many of our courses are now available in a variety of formats. All formats cover the same course content. You now have more choice in how you learn with us:
Live Online
Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.
Online courses can be accessed from any computer or laptop with an internet connection.
Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.
On Campus
UCD Professional Academy is delighted to welcome learners back on the UCD Belfield Campus. On Campus courses are delivered in-person with our industry experts in the O'Brien Science building.
On Demand
On Demand courses enable you to complete your course on your own schedule. Course modules are delivered in the form of one “lesson”. The lesson is broken up into short videos followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.
What is the student experience like?
Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.
How is this course assessed?
If you are studying an online course, your assessment will also be submitted online.
This course is assessed through two assignments, a recorded presentation and a final written project, allowing you to demonstrate your understanding of the course material. The recorded presentation (worth 20% of your assessment) allows you to explain your idea for a hypothetical event that would be a good cultural and artistic fit for the Galway International Arts Festival. The report of approximately 2,500 words (worth 80% of your assessment) is your pitch document for the same hypothetical event. Both assignments are due after the end of the course.
What are the benefits of a Professional Academy Diploma?
UCD Professional Academy Diplomas and Certificates are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Academy Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.
The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.
For full details of UCD Professional Academy’s Certifications & Governance please visit https://www.ucd.ie/professionalacademy/governance/
How do I get my Professional Academy Diploma?
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this certificate to your LinkedIn profile.
What payment options are available?
You can secure your spot on most of our Live Online, On-Campus, or On-Demand courses with a low 30% deposit. The remaining balance can be paid in two equal instalments (30 and 60 days later).
For full-time Bootcamp courses, you can secure your spot with a 50% deposit, with the remaining balance due prior to the start of your course.
Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/