Professional Diploma in Sales Management

Live Online LearningNext Course Starts Jan 19thfrom €1,350

Transform how you deliver results in either a sales role, or as part of a sales and marketing strategy with our Professional Course in Sales Management. A Sales Manager in Ireland earns an average €61,000 with bonus and commission.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible live online learning

Hurry! Black Friday 10% off. Enrol before 30th November. Download the brochure now to reveal your discount code.

Course Information for Sales Management

€1,350 €1500 Save €150

Secure your place with a 10% deposit and pay the rest in instalments. Flexible payment options available.

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Showing dates for: Jan - Mar 2022

Starts 19 Jan - Ends 06 Apr 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Wednesdays, 6.30pm - 9.30pm

Starts 22 Mar - Ends 07 Jun 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Tuesdays, 6.30pm - 9.30pm

We've trained the employees of...

What Our Alumni Say about our Sales Management Course

Since completing the course, I have secured a new job with this on my CV! I found the frameworks and methodologies of the course really interesting and will definitely use them day to day. There were great networking opportunities and a lot of knowledge was shared throughout the course.

Evan Jones


Account Manager, Citrix

I would recommend this course as it has lots of good content which you could apply in any sales role. It really gave me focus in my current role - each week I would apply the learnings to my specific job role within my company. I also developed a great network of new contacts amongst the other students.

Carol King


The Professional Diploma in Sales Management was well structured and interactive. Having a certification will help me obtain interviews for sales roles, and having knowledge of key sales concepts will set me apart from other applicants. I would recommend the course.

Andrew Roberts


I would highly recommend this course to anyone looking to take not only their first steps into leading their own sales organization, but also current professionals looking to get a holistic understanding of how end to end sales works in an SMB. The content is up to date, engaging & also delivered in a manner which ensures relevancy to all verticals

Dylan O'Brien


Team Lead & Senior Account Manager for LCS EMEA Retail, Google

Professional Diploma in Sales Management course content and learning outcomes

This course is designed as a digital selling roadmap to success for sales managers wanting to hone their online sales skills and guide teams more effectively through the digital jungle.

What will I learn about Sales Management?

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You will fully unpack the challenges of selling in the modern era and discover the tools and techniques you need to capitalise from today’s always-on, always-connected digital culture. From psychology to processes to infallible strategies, you will master the art of online selling in this comprehensive course. Learn frameworks for success such as the seven principles, the five whys, and the 6cs and discover how to maximise their impact.

Or browse our wide range of expert-led online courses and grow your career potential today.

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Sales Management Course Modules:

What Does Selling Mean Today?

What Does Selling Mean Today?

What is the digital market? Learn about the current environment and trends with an introduction to a framework for digital selling and the main competencies of the modern sales professional.

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  • Define customers’ main challenges
  • Digital frameworks - DAPECS/ILAER
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The Psychology Of Selling In The Digital World

The Psychology Of Selling In The Digital World

A focus on the emotional aspect of modern digital selling, aligned with the buyer’s motives. Learn about the seven principles in the psychology of selling digitally.

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  • Overview of customer experience software
  • The psychology of selling
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The Modern Buyer’s Journey

The Modern Buyer’s Journey

Understand buyer journeys and the five phases of purchasing. You will learn to outline your own customer journey and experience.

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  • Sales discovery best practice
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The Buyer’s Whys

The Buyer’s Whys

You will review the “why” behind a purchase and the importance of guiding customers to the “future state”. As an exercise, you will align the five whys to a customer.

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  • Digital marketing and digital sales
  • The five whys
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Buyer Roadblocks

Buyer Roadblocks

Learn to place the buyer’s roadblocks into the customer experience context while addressing those “silent stages” where sales can only influence.

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  • Skills used for objection handling
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Sales Strategy Selection For Digital Selling

Sales Strategy Selection For Digital Selling

This module includes an overview of sales strategy planning. You will build a digital selling framework (DAPECS) and create a first draft of a digital sales plan.

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  • Social selling
  • Social marketing
  • Social listening
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Customer Target Selection

Customer Target Selection

Learn the importance of proper customer targeting, especially within the customer journey. You will review tools and best practices to select a proper ideal customer profile, starting with persona profiling.

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  • Account and territory planning
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Your True Value Proposition

Your True Value Proposition

Look into the background and framework needed to create a unique value proposition within a digital context. Follow the steps to create your own value proposition.

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  • Digital prospecting best practices
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Digital Selling & Content

Digital Selling & Content

Understand sales in a digital context using frameworks such as the seven principles of digital selling. Apply the building blocks of social selling while creating a digital brand.

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  • Other sales skills
  • Whiteboarding
  • Storytelling
  • Customer journey mapping
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The Modern Sales Process

The Modern Sales Process

Gain a full view of the digital sales process aligned with customer journey and customer experience while mapping your own relevant sales process.

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  • Negotiation best practices
  • Asking for the deal
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The Sales Habit Loop

The Sales Habit Loop

Look at digital sales from the seller’s perspective - best sales practices come from creating focused behaviours and habits.

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  • Create a sales SWOT analysis
  • Digital customer service and ecommerce
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The 6Cs of Successful Digital Selling

The 6Cs of Successful Digital Selling

Recap of the course through the perspective of the 6Cs framework (care, compassion, courage, communication, competence, and commitment), allowing you to summarise, recall, and reuse the skills learned.

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  • Course Summary
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Have questions about the Professional Diploma in Sales Management?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

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Is this course right for me?

A Professional Diploma in Sales Management is ideal for career-minded sales managers, specifically those in management who wish to hone their skills and gain practical sales management techniques that they can apply immediately in their role.

How will this course help with my career?

The course gives you the digital sales skills to advance in your career – whether you are interested in pure sales roles or sales and marketing roles. With this qualification on your CV, you demonstrate that you can effectively manage modern sales teams with up-to-date and relevant management techniques.

In Ireland, Sales Managers can expect an average package with bonuses and commission to exceed €60,000. With experience and a proven track record, you may be able to achieve a six-figure salary.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

If you are studying an online course, your assessment will also be submitted online.

This course is assessed through a learner log (40% of your final grade) and a written project - an actionable strategy for your business (60% of your final grade). You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).

What are the benefits of a Professional Diploma?

UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders and academic specialists our courses teach practical, applied skills to support you to achieve your career and business goals.  Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy in an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters.  They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/

How do I get my Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

What payment options are available?

A place on any of our programmes can be secured with a 10% deposit.

For full-time (boot camp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Pricing

Professional Diploma in Sales Management

Gain the skills, knowledge, and confidence to deliver high-impact sales strategies online with this hands-on, practical course.

Course Price

€1,350 €1500 Enrol Now

Secure your place with a 10% deposit and pay the rest in instalments.

Download our brochure now to reveal your discount code.

Save 10%