Early Bird: Save 10% when you enrol before 30th April.

Early Bird: Save 10% when you enrol before 30th April.

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Professional Academy Diploma in Sales Management

Live Expert-Led Learning Next Course Starts May 21st from €1,530

Transform how you deliver results in either a sales role, or as part of a sales and marketing strategy with our Professional Course in Sales Management. This course is designed as a digital selling roadmap to success for sales managers wanting to hone their online sales skills and guide teams more effectively through the digital jungle.

Hurry! Early Bird 10% off. Enrol before 30th April. Download the brochure now to reveal your discount code.

Choose Your Start Date

Browse our upcoming live online classes. Download your brochure to learn more.

Starts 21 May — Ends 06 Aug 24

Part-time / evening
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Tuesdays, 6.30pm - 9.30pm
  • €1700, €1,530 with discount code

Starts 18 Jun — Ends 03 Sep 24

Part-time / evening
  • Live online lectures with an industry expert
  • 12 weeks: One 3 hour lecture per week
  • Tuesdays, 6.30pm - 9.30pm
  • €1700, €1,530 with discount code

Secure your place with a 50% deposit and the rest after your course commences. Save an additional 5% when you pay in full at time of booking.

Why UCD Professional Academy?

  • Valuable, trusted certification
  • Industry expert lecturers
  • Flexible learning options

€52,500 / Annual

Sales Manager Salary in Ireland

The average Sales Manager salary in Ireland is €52,500 per year. Entry level positions start at approx. €43,000 per year while more experienced managers make up to €90,000 per year.

Salary data source: indeed.com, 5th March 2024


Salary data source: indeed.com, 5th March 2024

Sales Management Course Modules

You will fully unpack the challenges of selling in the modern era and discover the tools and techniques you need to capitalise from today’s always-on, always-connected digital culture. From psychology to processes to infallible strategies, you will master the art of online selling in this comprehensive course. Learn frameworks for success such as the seven principles, the five whys, and the 6cs and discover how to maximise their impact.

Or browse our wide range of expert-led online courses and grow your career potential today.

1. What Does Selling Mean Today?

What is the digital market? Learn about the current environment and trends with an introduction to a framework for digital selling and the main competencies of the modern sales professional.

  • Define customers’ main challenges
  • Digital frameworks - DAPECS/ILAER

2. The Psychology Of Selling In The Digital World

A focus on the emotional aspect of modern digital selling, aligned with the buyer’s motives. Learn about the seven principles in the psychology of selling digitally.

  • Overview of customer experience software
  • The psychology of selling

3. The Modern Buyer’s Journey

Understand buyer journeys and the five phases of purchasing. You will learn to outline your own customer journey and experience.

  • Sales discovery best practice

4. Sales Strategy Selection For Digital Selling

This module includes an overview of sales strategy planning. You will build a digital selling framework (DAPECS) and create a first draft of a digital sales plan.

  • Social selling
  • Social marketing
  • Social listening

5. Buyer Roadblocks

Learn to place the buyer’s roadblocks into the customer experience context while addressing those “silent stages” where sales can only influence.

  • Skills used for objection handling

6. The Buyer’s Whys

You will review the “why” behind a purchase and the importance of guiding customers to the “future state”. As an exercise, you will align the five whys to a customer.

  • Digital marketing and digital sales
  • The five whys

7. Customer Target Selection

Learn the importance of proper customer targeting, especially within the customer journey. You will review tools and best practices to select a proper ideal customer profile, starting with persona profiling.

  • Account and territory planning

8. Your True Value Proposition

Look into the background and framework needed to create a unique value proposition within a digital context. Follow the steps to create your own value proposition.

  • Digital prospecting best practices

9. Digital Selling & Content

Understand sales in a digital context using frameworks such as the seven principles of digital selling. Apply the building blocks of social selling while creating a digital brand.

  • Other sales skills
  • Whiteboarding
  • Storytelling
  • Customer journey mapping

10. The Modern Sales Process

Gain a full view of the digital sales process aligned with customer journey and customer experience while mapping your own relevant sales process.

  • Negotiation best practices
  • Asking for the deal

11. The Sales Habit Loop

Look at digital sales from the seller’s perspective - best sales practices come from creating focused behaviours and habits.

  • Create a sales SWOT analysis
  • Digital customer service and ecommerce

12. The 6Cs of Successful Digital Selling

Recap of the course through the perspective of the 6Cs framework (care, compassion, courage, communication, competence, and commitment), allowing you to summarise, recall, and reuse the skills learned.

  • Course Summary

What our Alumni Say about Sales Management

I would highly recommend this course to anyone looking to take not only their first steps into leading their own sales organization, but also current professionals looking to get a holistic understanding of how end to end sales works in an SMB. The content is up to date, engaging & also delivered in a manner which ensures relevancy to all verticals

Sales Management

The Professional Academy Diploma in Sales Management was well structured and interactive. Having a certification will help me obtain interviews for sales roles, and having knowledge of key sales concepts will set me apart from other applicants. I would recommend the course.

Sales Management

I would recommend this course as it has lots of good content which you could apply in any sales role. It really gave me focus in my current role - each week I would apply the learnings to my specific job role within my company. I also developed a great network of new contacts amongst the other students.

Carol King

Since completing the course, I have secured a new job with this on my CV! I found the frameworks and methodologies of the course really interesting and will definitely use them day to day. There were great networking opportunities and a lot of knowledge was shared throughout the course.

Evan Jones

Account Manager, Citrix


Access to thousands of journals, articles and papers. Free of charge.

Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of books, relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.

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Frequently Asked Questions

Is this course right for me?

A Professional Academy Diploma in Sales Management is ideal for career-minded sales managers, specifically those in management who wish to hone their skills and gain practical sales management techniques that they can apply immediately in their role.

How will this course help with my career?

The course gives you the digital sales skills to advance in your career – whether you are interested in pure sales roles or sales and marketing roles. With this certification on your CV, you demonstrate that you can effectively manage modern sales teams with up-to-date and relevant management techniques.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

How is this course assessed?

If you are studying an online course, your assessment will also be submitted online.

This course is assessed through a learner log (40% of your final grade) and a written project - an actionable strategy for your business (60% of your final grade). You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).

How do I get my Professional Academy Diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this certificate to your LinkedIn profile.

What are the benefits of a Professional Academy Diploma?

UCD Professional Academy Diplomas and Certificates are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Academy Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Certifications & Governance please visit https://www.ucd.ie/professionalacademy/governance/

What payment options are available?

A place on any of our part-time & on demand courses can be secured with a 50% deposit with the remaining balance due within 30 days of the course commencing.

For full-time Bootcamp courses, 100% of the course fee should be paid before starting.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Still have more questions? Download the brochure

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Live Classes

  • Weekly live online classes
  • 36 hours of course material
  • Complete in 12 weeks
  • Online classes delivered via Zoom
€1700 €1,530 Enrol Now
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