Professional Diploma in Sales Management
Transform how you deliver results in either a sales role, or as part of a sales and marketing strategy with our Professional Course in Sales Management. A Sales Manager in Ireland earns an average €61,000 with bonus and commission.
Why UCD Professional Academy?
- Valuable, trusted qualification
- Industry expert lecturers
- Flexible live online learning

Hurry! Early Bird 10% off. Enrol before 30th May. Download the brochure now to reveal your discount code.
Course Information for Sales Management
€1,350 €1500 Save €150Secure your place with a 5% deposit and pay the rest in instalments. Flexible payment options available.
Enrol now with a 5% deposit Download brochureShowing dates for: Aug - Sep 2022
Starts 16 Aug - Ends 01 Nov 2022
Part-time
Live online lectures with an industry expert
12 weeks: One 3 hour lecture per week
Tuesdays, 6.30pm - 9.30pm
Starts 21 Sep - Ends 07 Dec 2022
Part-time
Live online lectures with an industry expert
12 weeks: One 3 hour lecture per week
Wednesdays, 6.30pm - 9.30pm
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Professional Diploma in Sales Management course content and learning outcomes
This course is designed as a digital selling roadmap to success for sales managers wanting to hone their online sales skills and guide teams more effectively through the digital jungle.
What will I learn about Sales Management?

You will fully unpack the challenges of selling in the modern era and discover the tools and techniques you need to capitalise from today’s always-on, always-connected digital culture. From psychology to processes to infallible strategies, you will master the art of online selling in this comprehensive course. Learn frameworks for success such as the seven principles, the five whys, and the 6cs and discover how to maximise their impact.
Or browse our wide range of expert-led online courses and grow your career potential today.

Sales Management Course Modules:
What Does Selling Mean Today?
What Does Selling Mean Today?
What is the digital market? Learn about the current environment and trends with an introduction to a framework for digital selling and the main competencies of the modern sales professional.
- Define customers’ main challenges
- Digital frameworks - DAPECS/ILAER
The Psychology Of Selling In The Digital World
The Psychology Of Selling In The Digital World
A focus on the emotional aspect of modern digital selling, aligned with the buyer’s motives. Learn about the seven principles in the psychology of selling digitally.
- Overview of customer experience software
- The psychology of selling
The Modern Buyer’s Journey
The Modern Buyer’s Journey
Understand buyer journeys and the five phases of purchasing. You will learn to outline your own customer journey and experience.
- Sales discovery best practice
The Buyer’s Whys
The Buyer’s Whys
You will review the “why” behind a purchase and the importance of guiding customers to the “future state”. As an exercise, you will align the five whys to a customer.
- Digital marketing and digital sales
- The five whys
Buyer Roadblocks
Buyer Roadblocks
Learn to place the buyer’s roadblocks into the customer experience context while addressing those “silent stages” where sales can only influence.
- Skills used for objection handling
Sales Strategy Selection For Digital Selling
Sales Strategy Selection For Digital Selling
This module includes an overview of sales strategy planning. You will build a digital selling framework (DAPECS) and create a first draft of a digital sales plan.
- Social selling
- Social marketing
- Social listening
Customer Target Selection
Customer Target Selection
Learn the importance of proper customer targeting, especially within the customer journey. You will review tools and best practices to select a proper ideal customer profile, starting with persona profiling.
- Account and territory planning
Your True Value Proposition
Your True Value Proposition
Look into the background and framework needed to create a unique value proposition within a digital context. Follow the steps to create your own value proposition.
- Digital prospecting best practices
Digital Selling & Content
Digital Selling & Content
Understand sales in a digital context using frameworks such as the seven principles of digital selling. Apply the building blocks of social selling while creating a digital brand.
- Other sales skills
- Whiteboarding
- Storytelling
- Customer journey mapping
The Modern Sales Process
The Modern Sales Process
Gain a full view of the digital sales process aligned with customer journey and customer experience while mapping your own relevant sales process.
- Negotiation best practices
- Asking for the deal
The Sales Habit Loop
The Sales Habit Loop
Look at digital sales from the seller’s perspective - best sales practices come from creating focused behaviours and habits.
- Create a sales SWOT analysis
- Digital customer service and ecommerce
The 6Cs of Successful Digital Selling
The 6Cs of Successful Digital Selling
Recap of the course through the perspective of the 6Cs framework (care, compassion, courage, communication, competence, and commitment), allowing you to summarise, recall, and reuse the skills learned.
- Course Summary

Industry-focused courses recognised by top companies worldwide
We offer ambitious professionals the opportunity to stay competitive and relevant in the changing workplace. Our courses are developed and delivered by experienced industry experts via an easy-to-use online study environment. This facilitates student-teacher interaction with live lectures delivered straight to your computer. Our friendly Student Services team is on hand to help.
98 of our students say they would take another course with us

Now includes exclusive access to thousands of journals, articles and papers. Free of charge.
Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of books, relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
96 of our alumni would recommend us to friends and family
Have questions about the Professional Diploma in Sales Management?
Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.
Is this course right for me?
A Professional Diploma in Sales Management is ideal for career-minded sales managers, specifically those in management who wish to hone their skills and gain practical sales management techniques that they can apply immediately in their role.
How will this course help with my career?
The course gives you the digital sales skills to advance in your career – whether you are interested in pure sales roles or sales and marketing roles. With this qualification on your CV, you demonstrate that you can effectively manage modern sales teams with up-to-date and relevant management techniques.
In Ireland, Sales Managers can expect an average package with bonuses and commission to exceed €60,000. With experience and a proven track record, you may be able to achieve a six-figure salary.
What is the online learning experience like?
Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.
Online courses can be accessed from any computer or laptop with an internet connection.
Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.
What is the student experience like?
Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.
How is this course assessed?
If you are studying an online course, your assessment will also be submitted online.
This course is assessed through a learner log (40% of your final grade) and a written project - an actionable strategy for your business (60% of your final grade). You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).
What are the benefits of a Professional Diploma?
UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders and academic specialists our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.
The Professional Academy in an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.
For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/
How do I get my Diploma?
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.
What payment options are available?
A place on any of our programmes can be secured with a 10% deposit.
For full-time (boot camp) programmes, the balance must be paid in full before course commencement.
For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.
Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/
Pricing
Professional Diploma in Sales Management
Gain the skills, knowledge, and confidence to deliver high-impact sales strategies online with this hands-on, practical course.
Course Price
€1,350 €1500 Enrol NowSecure your place with a 5% deposit and pay the rest in instalments.
Download the brochure now to reveal your discount code.