Sales Management:
Online Course

Now enrolling for our live online course starting September 2020

Professional Diploma in Sales Management

Become certified in online sales management with this UCD Professional Diploma. Transform how you deliver results in either a pure sales role or as part of a sales and marketing strategy.

When customer habits change, businesses must follow. Of course, this is easier said than done. Our Professional Diploma in Sales Management course is designed as a digital selling roadmap to success for sales managers wanting to hone their online sales skills and guide their teams more effectively through the digital jungle.

You will fully unpack the challenges of selling in the modern era and discover the tools and techniques you need to capitalise from today’s always-on, always-connected digital culture. From psychology to processes to infallible strategies, you will master the art of online selling in this comprehensive course.

You can secure your place with a deposit of 5% and pay the rest in instalments. Part time students can avail of our 50-50 payment plan, whereby 50% of the fees are due upon commencement and the balance of 50% is due 30 days after you start the course. Full fees are due before commencing a 1-week Boot Camp.

98% of our students say they would take another course with us. Give your career an advantage: Enrol or inquire today.

36 hours, 1 evening live online a week €1,500 : Secure your place with a 5% deposit

Course Content:

  • • What Does Selling Mean Today?
  • • The Psychology of Selling in The Digital World
  • • The Modern Buyer's Journey
  • • The Buyer Whys
  • • Buyer Roadblocks
  • • Sales Strategy Selection for Digital Selling
  • • Customer Target Selection
  • • Your True Value Proposition
  • • Digital Selling and Content
  • • The Modern Sales Process
  • • The Sales Habit Loop
  • • The 6Cs of Successful Digital Selling

General Information


Supported learning with live, online lectures.


36 hours: Evening course 3 hours per lesson, once a week for 12 weeks.

Delivered through an interactive online learning environment with supplementary learning resources.


6.30 pm - 9.30 pm weekday evenings: Online evening course

Next course dates

Wednesday 23 September - Wednesday 16 December 2020: Online evening course 

Tuesday 17 November 2020 - Tuesday 16 February 20201: Online evening course

What to expect

  • Learn from experienced business professionals via live lectures accessed from your laptop (see more about our online offering in the FAQs below).
  • Discover effective skills and techniques in modern sales management that you can apply directly to real-life online selling scenarios.
  • Experience lively group discussion, and work on individual and group exercises as part of your learning.

Unlock Your Professional Potential

Give your Career an Advantage.

Enrol Now Speak to an Educational Adviser

Supported learning with live, online lectures

Our Sales Management - Selling in The Digitally Influenced Era course is ideal for career-minded sales managers, specifically those in middle and senior management who wish to hone their skills and gain practical sales management techniques that they can apply in their role.

The Sales Management - Selling in The Digitally Influenced Era course gives you the digital sales skills to advance in your career. With this certificate on your CV, you demonstrate that you can effectively manage modern sales teams with up-to-date and relevant management techniques. 

Experienced and proven sales professionals can command six-figure salaries. Initially, you could expect an average Sales Manager salary to be around €44,000, and there are often generous bonuses in play too. 

Online courses can be accessed from any computer or laptop with an internet connection. You do not need special software. You will be given access to our Student Portal, where you can see your timetable, access your study materials, and manage your account.

Lectures are delivered using Zoom, and login details and instructions on how to join a Zoom meeting can be found in your Student Portal. During the live lectures, you can interact with your instructor via the chat function. When appropriate, students will be encouraged to activate their microphone so that they can ask questions and communicate with other students. You do not have to enable your camera if you don’t want to.

Lecturers use communication technology interactively to ensure an engaging learning experience for all students. Lectures are recorded and available for download following each session. Throughout the course, the Student Services team is on hand to support you.

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD campus experience. Online courses will continue to be available in the future, too.

If you are studying an online course, your assessments will also be submitted online. There are generally two types of assessment.

For courses assessed through a written project/paper and reflection log: you will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).

For courses that involve a computer-based final exam: when your course includes a timed assessment component (for example, a review quiz), this will be administered during the scheduled online session themselves and will need to be returned within a set period.

Your UCD Professional Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You’ll also be able to add the diploma to your LinkedIn profile to demonstrate your achievement to your network as well as recruiters and potential employers searching for individuals with your skills and experience.

This Professional Diploma is not on the National Framework of Qualifications as a credit-bearing course. This is not unusual for professional courses of this nature, where the need is for fresh and actionable skills (in a shorter form course) that are demonstrated immediately in the workplace.

For part-time courses we have the below payment options:

  • Full payment before the start of the course
  • 5% deposit to secure the student's place and paying the remaining balance in instalments before the start of the course
  • 50-50 payment option (students will be required to pay 50% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing)

Please note that standard terms and conditions apply, which you can review here:

A Professional Diploma is a relatively short, practical course that provides learners with up-to-date skills in a professional area. Because of their tight focus and duration, they are stand-alone qualifications and are not referenced to NFQ levels or university degree/diploma courses.

Professional Diplomas are suitable for learners wishing to advance their professional skills and career prospects, rather than their academic credentials. Professional Diplomas are generally not accepted for transfer credit onto academic courses, but are widely recognised and valued by employers.