Professional Diploma in Social Media Marketing

Live Online LearningNext Course Starts Jan 18thfrom €1,530

Updated for 2022: This comprehensive Professional Diploma in Social Media Marketing will give you the skills and knowledge to deliver world-class social marketing campaigns. You will learn the key methods and best practices associated with running a successful social media marketing campaign.

Why UCD Professional Academy?

  • Valuable, trusted qualification
  • Industry expert lecturers
  • Flexible live online learning

Hurry! Black Friday 10% off. Enrol before 30th November. Download the brochure now to reveal your discount code.

Course Information for Social Media Marketing

€1,530 €1700 Save €170

Secure your place with a 10% deposit and pay the rest in instalments. Flexible payment options available.

Enrol now with a 10% deposit Download brochure

Showing dates for: Jan - Mar 2022

Starts 18 Jan - Ends 05 Apr 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Tuesdays, 6.30pm - 9.30pm

Starts 23 Mar - Ends 08 Jun 2022

Part-time

Course Type

Live online lectures with an industry expert

Duration

12 weeks: One 3 hour lecture per week

Timetable

Wednesdays, 6.30pm - 9.30pm

We've trained the employees of...

What Our Alumni Say

I would absolutely recommend the Professional Diploma in Social Media Marketing. I found our lecturer to be very knowledgeable and was great at giving advice. When he didn’t know the answer to a question he would always find out!  It has certainly opened my eyes to career options available to me that I didn’t realise I could do.

Nicola Brennan


The lecturer was very approachable and open and I found that the examples used were always current and relevant. I had a brilliant experience and the course gave me exactly what I was looking for to start my own business – I look forward to applying all of my new knowledge!

Catriona Galvin


Digital Marketing Specialist, The Social Market

I thoroughly enjoyed this course and found it extremely interesting and informative. My favourite thing about attending my course was learning about the case studies and real life examples of a company’s social media marketing campaign or strategy.

Scarlett Herron


Professional Diploma in Social Media Marketing course content and learning outcomes

Become a specialist in the fast-paced, multi-dimensional world of social media marketing. Learn how to amplify your brand across different channels using organic and paid campaigns.

What will I learn about Social Media Marketing?

image

This comprehensive course will equip you with the specialist skills and knowledge you need to craft extraordinary social media strategies. You’ll learn about tools, discover research techniques, and be able to identify cultural and industry trends as you blend great content with smart tactics to extend your reach and engagement. You will build personal relationships while communicating with millions, if not billions, of people around the world.

Or browse our wide range of expert-led online courses and grow your career potential today.

image

Social Media Marketing Course Modules:

Introduction to Social Media Marketing & Strategy

Introduction to Social Media Marketing & Strategy

Basic principles and concepts about social media and social channels in marketing.

Download Brochure
  • Basic mechanics of social media today
  • Which brands are succeeding today and why
  • How a social media strategy is structured, documented and used
Download Brochure

Facebook and the Meta Ecosystem

Facebook and the Meta Ecosystem

Facebook offers unrivalled opportunities to reach a global audience. Learn how to find and engage with your ideal customers. Understand Facebook’s formats, and how it integrates with the wider marketing strategy.

Download Brochure
  • Walkthrough of Facebook Business Suite and its core functionality
  • Utilising Facebook Groups for organic community building
  • Integrating Facebook with your wider digital marketing
Download Brochure

Instagram for Business

Instagram for Business

Discover how to connect with the audiences on Instagram. Generating content, building an audience, and measuring with Instagram

Download Brochure
  • Growing an engaged audience on Instagram
  • Collaborating with brands and influencers
  • Content creation, curation and scheduling
  • Analytics using Instagram and other tools
Download Brochure

B2B Social Media and Social Selling with LinkedIn

B2B Social Media and Social Selling with LinkedIn

Learn the B2B principles, social selling, and tactics for LinkedIn, the world’s largest professional network. Understand the complex mix that goes into a best-in-class LinkedIn presence.

Download Brochure
  • Principles of B2B marketing
  • Integrating with the sales funnel to drive results
  • Social selling – what it is and how businesses utilise it to feed the pipeline
  • Growing a community around your brand on LinkedIn
Download Brochure

Twitter

Twitter

Discover what makes a winning Twitter account. Learn how to craft content that is both short and impactful, and run paid campaigns to increase your reach and results.

Download Brochure
  • Walkthrough of all functionality
  • Creating conversational media to build engagement
  • Gaining allies and respect through collaboration, curation and utilising Spaces
Download Brochure

Social Media Advertising

Social Media Advertising

The economics of PPC and practical steps to apply them in leading platforms

Download Brochure
  • Walkthrough of Facebook Ads Manager (Facebook, Instagram and Messenger)
  • Overview of other leading platforms (LinkedIn, TikTok, Pinterest and Twitter)
  • Driving results in key use cases
Download Brochure

Social Video – TikTok, Snapchat & YouTube

Social Video – TikTok, Snapchat & YouTube

How video platforms work for marketers; content strategy and hands-on application

Download Brochure
  • How modern brands are successfully using video in their social media mix
  • Content strategy for video – creation, curation, influencers
  • Practical exercise using free online tools – edit a YouTube video with transitions, graphics & captions
Download Brochure

Social Content Creation Workshop

Social Content Creation Workshop

An applied workshop on text, copy, image, video and editing. Complete a practical exercise challenging you to write more eye-catching posts. Learn what makes great images and the principles behind them. Take inspiration from Hollywood to make our videos resonate with audiences.

Download Brochure
  • Copywriting
  • Image creation
  • Video Production
Download Brochure

Influencer Marketing

Influencer Marketing

Planning, finding and executing an influencer marketing campaign.

Download Brochure
  • Planning an influencer campaign
  • Finding the right influencers to work with
  • Executing successful influencer campaigns
Download Brochure

Social Listening, Customer Service & Crisis Management

Social Listening, Customer Service & Crisis Management

Discover how the best brands work hard to deliver that personal touch through social media. Conduct research, learn how to truly listen to your customers, and provide excellent customer service.

Download Brochure
  • Audience research through social media listening
  • Providing effective customer service through social channels
  • Organising companies and teams to handle social customer service
  • Social media monitoring to proactively find issues with your company being talked about online
Download Brochure

Social Measurement and Analytics

Social Measurement and Analytics

Learn the basic principles of social media analytics and the tools used to gather and measure this data. Make sense of audience data and turn it into actionable insights.

Download Brochure
  • Basic principles of social media analytics explained – the how, what and why
  • Introduction to the key native tools from Facebook, LinkedIn et al
  • How to create actionable insights – data that leads to decisions
  • How to present social media marketing reports effectively
Download Brochure

Case Study – Work Through a Real Brief Together

Case Study – Work Through a Real Brief Together

A hands-on recap of all aspects of the course through a practical session that examines and responds to a social media marketing brief.

Download Brochure
  • Quick recap of what is covered in the course
  • Work through the real campaign brief and unpack what it tells us
  • Work on different parts of the brief e.g. ideas, media plan, etc,
  • Putting it all together into a campaign plan
Download Brochure

Have questions about the Professional Diploma in Social Media Marketing?

Find out how this industry-focused course will give you the job-ready skills and knowledge to advance your career.

Download Brochure

Is this course right for me?

You do not need to have any prior experience or qualifications for this course. This course is aimed at someone who is or expects to be responsible for the planning, execution, and management of social media campaigns.

You may be:

  • A business owner

  • A social media specialist

  • A business executive

  • A digital marketer

  • An entrepreneur

  • Someone looking for a change in career

How will this course help with my career?

The average Social Media Specialist salary in Ireland is €35,000. Digital marketers work in all kinds of sectors, in companies of every size and type.

What is the online learning experience like?

Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.

Online courses can be accessed from any computer or laptop with an internet connection.

Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.

What is the student experience like?

Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.

How is this course assessed?

This course is assessed through a practical project where students create a credible social media marketing campaign addressing specific challenges and circumstances. The project takes the format of a presentation, as it would be presented to stakeholders in your own organisation or business. You will have two weeks following the end of the course to complete and submit the final assignment.

What are the benefits of a Professional Diploma?

UCD Professional Academy diplomas and awards are designed to give your career an advantage. Developed in conjunction with industry thought leaders and academic specialists our courses teach practical, applied skills to support you to achieve your career and business goals.  Professional Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.

The Professional Academy in an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters.  They are widely accepted by employers and many students are sponsored to study by their organisation.

For full details of UCD Professional Academy’s Awards & Governance please visit https://www.ucd.ie/professionalacademy/governance/

How do I get my diploma?

Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.

What payment options are available?

A place on any of our programmes can be secured with a 10% deposit.

For full-time (boot camp) programmes, the balance must be paid in full before course commencement.

For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.

Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/

Pricing

Professional Diploma in Social Media Marketing

Become a Certified Digital Marketing Specialist in Social Media Marketing with this globally recognised qualification from the Digital Marketing Institute.

Course Price

€1,530 €1700 Enrol Now

Secure your place with a 10% deposit and pay the rest in instalments.

Download our brochure now to reveal your discount code.

Save 10%