Prospecting for B2B Sales
This expert-led Skill Sprint is designed for sales professionals ready to move beyond generic outreach and build a predictable, high-quality pipeline. It teaches you how to master the art of modern, data-driven prospecting to consistently find and engage the right buyers.
You will learn to build a repeatable process for long-term success. This course gives you powerful, practical tactics to stand out across every key channel—from phone and email to LinkedIn and video—and turn cold leads into qualified opportunities.

Choose Your Start Date
Choose Your Start Date
Levels
Each level within the Prospecting for B2B Sales Skill Sprint set provides six hours of targeted content to build skills progressively and meet wider challenges.
All levels offer you the opportunity to share and learn from other professionals on the skill sprint of what works, what might work, and what has worked in the past.
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Frequently Asked Questions
What is a Skill Sprint?
A Skill Sprint is a short online learning course, designed and delivered live by our industry-experts, that rapidly gives you key skills and knowledge on a specific topic so that you can make an immediate impact in your role.
The skills you need, when you need them.
We’ve created Skill Sprints at different levels and in a format that is convenient and timely for you. You can start at a place that meets your current skill level and grow your knowledge to the level that best suits your needs.
Who is this Skill Sprint for?
Skill sprints have been developed in association with our industry partners. They are a reflection of the needs of L&D and Hiring managers who have told us about their current workforce needs.
Learners frequently include:
New B2B Sales Representatives: Individuals just starting their career in business-to-business sales who need to learn foundational prospecting strategies and techniques.
Sales Development Representatives (SDRs) & Business Development Representatives (BDRs): Professionals whose primary role is lead generation and qualifying prospects, looking to enhance their outreach effectiveness.
Experienced Salespeople: Those looking to refresh their prospecting skills, discover new tools, or adapt their strategies to current market conditions and digital channels.
Account Managers Seeking New Business: Individuals managing existing client accounts but also tasked with identifying and acquiring new business within or outside their current portfolio.
Freelancers & Consultants: Independent professionals who need to proactively find and secure new B2B clients to grow their business.
Small Business Owners: Entrepreneurs responsible for their own sales efforts, needing systematic approaches to identify and engage potential business customers.
Marketing Professionals Working with Sales: Individuals in marketing roles who want to better understand the sales prospecting process to align their lead generation efforts more effectively with sales needs.
Anyone Struggling with Lead Generation: Sales professionals who find their pipeline consistently low or are struggling to identify and qualify high-quality B2B leads.
I can see Levels 1, 2, and 3 on this topic page. What’s the difference?
Some of our Skill Sprints include multiple levels (levels 1,2,3), each designed to build on the one before, and increasing in breadth and depth of learning.
Level 1 typically focuses on the essential knowledge and core techniques. They’re ideal for anyone starting out or looking to build a foundation on the topic. It can also serve as a useful refresher on the topic
Level 2 will then introduce more advanced concepts and is typically suited to those with some prior experience in the subject.
Level 3 sprints will usually explore strategic or specialist application of learning, often relevant to senior professionals or those applying these skills at an organisational level, or within a strategic context.
Because these sprints are stackable, Levels 2 and 3 assume existing knowledge attainable from prior levels. If you are unsure, we recommend beginning with Level 1 giving you the opportunity to build up to a complete skillset. However, anyone with the underpinning skills is welcome on any level.
How do I enrol in this Skill Sprint?
Ready to give your career a boost? You can click the Enrol now button above to enrol via our secure checkout platform. If you have any questions, contact us here or via our live chat and we’ll be happy to help.
How is this Skill Sprint assessed?
Skill Sprints are assessed by a pre-learning evaluation, a quiz after each unit, and a post-learning evaluation. These steps must be completed within 2 weeks after completing your last live session to receive your Skill Sprint badge.
While not mandatory, we recommend that you complete an action learning log - short written reflections on the content and your personal experiences after each session - to reinforce your learning. This is also a great way to refresh your memory and plan for how you will use your skills in the future
What happens if I miss a live session?
UCD Professional Academy encourages learners to attend as many of the live sessions as possible to make the most of each Skill Sprint.
But don’t worry! We understand that life gets in the way. Video recordings will be available for each unit so you can catch up on anything you missed. This means you can still access your Skill Sprint materials and earn your badge by completing the quizzes.
What happens after I complete this Skill Sprint?
On successful completion of this Skill Sprint, you will receive your UCD Professional Academy Skill Sprint badge. This will be sent by email. You can then share this with your employer, colleagues, or with your wider professional network on social media.
How can I continue my learning journey?
If you’re ready to take the next step in your learning journey, why not take the next level of this Skill Sprint, or browse our other Skill Sprints to build a bespoke learning experience that meets your exact needs.
Looking for more? Browse our 40+ Professional Academy Diplomas and Certificates to take your career to the next level.