Skill Sprint

Solution Selling for B2B

This Skill Sprint series is for B2B sales professionals who want to stop pitching features and start selling real business value. It is designed to elevate your approach from a transactional focus to a consultative, trusted-advisor model.

This expert-led series teaches you the art of consultative selling. You will learn to master the discovery process, uncover a prospect's true business drivers, navigate complex buying committees, and prove your solution's long-term worth, leading to more meaningful conversations and higher-quality deals.

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6 hours over 3 weeks
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Levels

Each level within the Solution Selling for B2B Skill Sprint set provides six hours of targeted content to build skills progressively and meet wider challenges.



All levels offer you the opportunity to share and learn from other professionals on the skill sprint of what works, what might work, and what has worked in the past.

Join 40,000+ professionals taking their talent to the next level

This course offered invaluable hands-on experience with Generative AI, showing how it’s transforming areas like marketing & product development. It sharpened my skills and expanded my view on AI’s role in shaping business strategies. I’m excited to bring what I’ve learned into real-world projects and contribute to the future of AI-driven innovation

Advanced Artificial Intelligence

A fantastic course that really helped provide a solid foundation in AI and its applications in a business context. Alan, the lecturer, was amazing; not only was he very knowledgeable about the subject but he was also able to explain the concepts in simple and engaging way. I would highly recommend this course and I cannot wait to start the brand new Advanced AI course that UCD Professional Academy have just launched

Upon completion of this course, I feel equipped to confidently navigate the ever-changing landscape of AI on a high level. I highly recommend ‘AI for Business’ to any business professional who seeks to gain a competitive edge in the AI-driven world of today.

The Professional Academy Diploma in PR & Marketing Communications was thoroughly enjoyable and enriching from start to finish. The content covered was broad enough to provide a good basis in a range of topics and speak to a variety of different job types. The standard of teaching and class content was excellent, while the lecturer was approachable!

PR and Marketing Communications

I really enjoyed studying for a Professional Academy Diploma in Project Management. The lecturer was very engaging and had a lot of hands-on, personal experience to bring the material to life. The UCD Professional Academy staff were also very helpful.

My time at UCD Professional Academy was nothing short of extraordinary. Completing this course in such an outstanding institution that epitomizes excellence is profound. The curriculum was well-structured and covered a range of vital leadership and management skills that are highly relevant in today's dynamic workplace.

Leadership and Management

I chose the WIL course to ensure that our in-house WIL Programme was aligned with best practice. The greatest benefit was the safe space created for personal self-reflection that was invaluable to my own leadership development.I'm more confident to lead authentically as a result of the course, and thanks to Patricia, I say 'sorry' a lot less!

Women in Leadership

This course taught me a lot about myself and my leadership style and I gained valuable insights into effective management techniques. The online classes allowed me the flexibility to attend while working full time and the lecturers were very knowledgeable and provided great guidance and support to the students.

Leadership and Management

Skill Sprints. The fastest way to upskill!

Career changing skills that stick. High quality, Real-world results from UCD Professional Academy.

Frequently Asked Questions

What is a Skill Sprint?

A Skill Sprint is a short online learning course, designed and delivered live by our industry-experts, that rapidly gives you key skills and knowledge on a specific topic so that you can make an immediate impact in your role. 

The skills you need, when you need them. 

We’ve created Skill Sprints at different levels and in a format that is convenient and timely for you. You can start at a place that meets your current skill level and grow your knowledge to the level that best suits your needs. 

Who is this Skill Sprint for?

Skill sprints have been developed in association with our industry partners.  They are a reflection of the needs of L&D and Hiring managers who have told us about their current workforce needs. 

Learners frequently include:

  • Experienced B2B Sales Professionals: Those currently in B2B sales roles who want to move beyond product-focused selling and adopt a more consultative, value-driven approach.

  • Account Managers: Individuals managing existing client accounts who aim to identify deeper customer needs, upsell, and cross-sell by positioning comprehensive solutions.

  • Sales Development Representatives (SDRs) & Business Development Representatives (BDRs): Professionals involved in qualifying leads who need to understand how to uncover customer pain points and introduce potential solutions early in the sales cycle.

  • Technical Sales Engineers: Individuals who present complex products or services and need to articulate how these offerings solve specific business challenges rather than just listing features.

  • Sales Managers & Team Leaders: Those responsible for guiding and coaching their sales teams, looking to implement a consistent solution-selling methodology across their department.

  • Freelancers & Consultants: Independent professionals who sell services to businesses and want to position their expertise as solutions to client problems.

  • Small Business Owners: Entrepreneurs who directly engage with B2B clients and want to improve their sales effectiveness by focusing on customer needs and value delivery.

  • Anyone Selling Complex Products/Services: Professionals dealing with offerings that require a deep understanding of the client's business environment and challenges.

I can see Levels 1, 2, and 3 on this topic page. What’s the difference?

Some of our Skill Sprints include multiple levels (levels 1,2,3), each designed to build on the one before, and increasing in breadth and depth of learning.

Level 1 typically focuses on the essential knowledge and core techniques.  They’re ideal for anyone starting out or looking to build a foundation on the topic.  It can also serve as a useful refresher on the topic

Level 2 will then introduce more advanced concepts and is typically suited to those with some prior experience in the subject.

Level 3 sprints will usually explore strategic or specialist application of learning, often relevant to senior professionals or those applying these skills at an organisational level, or within a strategic context.

Because these sprints are stackable, Levels 2 and 3 assume existing knowledge attainable from prior levels.   If you are unsure, we recommend beginning with Level 1 giving you the opportunity to build up to a complete skillset.  However, anyone with the underpinning skills is welcome on any level.

How do I enrol in this Skill Sprint?

Ready to give your career a boost? You can click the Enrol now button above to enrol via our secure checkout platform. If you have any questions, contact us here or via our live chat and we’ll be happy to help.

How is this Skill Sprint assessed?

Skill Sprints are assessed by a pre-learning evaluation, a quiz after each unit, and a post-learning evaluation. These steps must be completed within 2 weeks after completing your last live session to receive your Skill Sprint badge. 

While not mandatory, we recommend that you complete an action learning log - short written reflections on the content and your personal experiences after each session - to reinforce your learning. This is also a great way to refresh your memory and plan for how you will use your skills in the future

What happens if I miss a live session?

UCD Professional Academy encourages learners to attend as many of the live sessions as possible to make the most of each Skill Sprint.

But don’t worry!  We understand that life gets in the way.  Video recordings will be available for each unit so you can catch up on anything you missed.  This means you can still access your Skill Sprint materials and earn your badge by completing the quizzes.

What happens after I complete this Skill Sprint?

On successful completion of this Skill Sprint, you will receive your UCD Professional Academy Skill Sprint badge.  This will be sent by email. You can then share this with your employer, colleagues, or with your wider professional network on social media.

How can I continue my learning journey?

If you’re ready to take the next step in your learning journey, why not take the next level of this Skill Sprint, or browse our other Skill Sprints to build a bespoke learning experience that meets your exact needs.

Looking for more? Browse our 40+ Professional Academy Diplomas and Certificates to take your career to the next level.