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Skill Pack - Influencing for Impact

Impact Starts Here

Stop waiting for permission to lead and start shaping the conversation today.

Across three progressive level, the Influencing for Impact Skill Sprint is designed to transform the way you communicate, connect, and convince. From the foundational 'science of likeability' in Level 1 to the complex, strategic power dynamics of Level 3, we’ll help you decode human behaviour and build the trust needed to drive real change.

It’s time to amplify your voice, align your team, and make an impact that’s impossible to ignore

  • Starting 27th January 2026

  • 1x 2-hour lecture per week

  • Every Tuesday at 6:30pm

  • €1,499 €1,299 with discount code

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Skill Sprint Units

Each level within the Influencing For Image Skill Sprint set provides six hours of targeted content to build skills progressively and meet wider challenges.


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1. What Is Influence? (Level 1)

You will learn the difference between influence, persuasion, power, and authority, and why influence matters in the workplace. You’ll understand when and how to use influence ethically to shape decisions and build support.

  • The difference between influence, persuasion, power, and authority
  • The role of influence in today’s matrixed, fast-moving organisations

2. Emotional Intelligence & Communication for Influence (Level 1)

Learn how emotional intelligence (EQ) supports effective influence and how to use clear, empathetic communication to build trust and credibility with others.

  • Assessing and developing emotional intelligence for influencing
  • Communication strategies that increase connection and impact

3. Principles of Influence (Level 1)

Learn key psychological principles that shape influence and how to apply them in practical, real-world interactions. You’ll also learn how to build rapport and likeability

  • Using reciprocity and social proof to strengthen your message
  • Techniques for building rapport and likeability

4. Applying Advanced EQ (Level 2)

Learn how to deepen your awareness of yourself and others to adapt your influencing style. You’ll also practise advanced communication tools like active listening and perspective-taking.

  • Using advanced EQ to influence across different personalities
  • Practising active listening and perspective awareness

5. Building Personal Authority and Social Influence (Level 2)

Learn how to position yourself as a trusted voice in your field and use social influence to increase your credibility. This includes developing your network and reputation.

  • Building personal authority
  • Improving credibility
  • Amplifying your influence

6. Influence Shortcuts (Level 2)

Learn how people make fast decisions and how to ethically use cognitive shortcuts like scarcity and urgency to shape outcomes

  • The scarcity principle and how to use it ethically
  • Understanding mental shortcuts in fast-paced decision-making

7. Influencing Through Resistance & Negotiation (Level 3)

Learn how to deal with resistance to your ideas, why people push back, and how to use negotiation techniques to move forward with alignment and respect.

  • Common causes of resistance and how to respond
  • Key negotiation tools such as interest-based negotiation and reframing

8. Strategic Influence for Organisational Impact (Level 3)

Learn how to design and lead influence strategies that support business-wide goals. This includes influencing across functions, senior stakeholders, and systems.

  • Creating influence strategies that align with organisational goals
  • Case study analysis of high-impact strategic influence

9. Ethical Influence & Leadership (Level 3)

Learn how to influence with integrity and how to embed influence into your day-to-day leadership behaviour for long-term credibility.

  • Ethical principles and boundaries in influence
  • Building an influence habit as part of your leadership style

Join 40,000+ professionals taking their talent to the next level

This course offered invaluable hands-on experience with Generative AI, showing how it’s transforming areas like marketing & product development. It sharpened my skills and expanded my view on AI’s role in shaping business strategies. I’m excited to bring what I’ve learned into real-world projects and contribute to the future of AI-driven innovation

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A fantastic course that really helped provide a solid foundation in AI and its applications in a business context. Alan, the lecturer, was amazing; not only was he very knowledgeable about the subject but he was also able to explain the concepts in simple and engaging way. I would highly recommend this course and I cannot wait to start the brand new Advanced AI course that UCD Professional Academy have just launched

Upon completion of this course, I feel equipped to confidently navigate the ever-changing landscape of AI on a high level. I highly recommend ‘AI for Business’ to any business professional who seeks to gain a competitive edge in the AI-driven world of today.

The Professional Academy Diploma in PR & Marketing Communications was thoroughly enjoyable and enriching from start to finish. The content covered was broad enough to provide a good basis in a range of topics and speak to a variety of different job types. The standard of teaching and class content was excellent, while the lecturer was approachable!

PR and Marketing Communications

I really enjoyed studying for a Professional Academy Diploma in Project Management. The lecturer was very engaging and had a lot of hands-on, personal experience to bring the material to life. The UCD Professional Academy staff were also very helpful.

My time at UCD Professional Academy was nothing short of extraordinary. Completing this course in such an outstanding institution that epitomizes excellence is profound. The curriculum was well-structured and covered a range of vital leadership and management skills that are highly relevant in today's dynamic workplace.

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I chose the WIL course to ensure that our in-house WIL Programme was aligned with best practice. The greatest benefit was the safe space created for personal self-reflection that was invaluable to my own leadership development.I'm more confident to lead authentically as a result of the course, and thanks to Patricia, I say 'sorry' a lot less!

Women in Leadership

This course taught me a lot about myself and my leadership style and I gained valuable insights into effective management techniques. The online classes allowed me the flexibility to attend while working full time and the lecturers were very knowledgeable and provided great guidance and support to the students.

Leadership and Management

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Frequently Asked Questions

What is the Influencing for Impact Skill Pack?

This Skill Pack is a comprehensive 9-week programme designed to transform how you communicate, persuade, and lead. By combining three levels of our "Influencing for Impact" Skill Sprints, it takes you from the psychology of persuasion to advanced strategic influencing, ensuring you can drive results without needing formal authority.

What is the difference between a Skill Sprint and this Skill Pack?

A Skill Sprint is designed for quick upskilling on a specific topic over 3 weeks. The Skill Pack brings three related sprints together into a 9-week journey, giving you a complete, end-to-end understanding of the field without having to book separate courses.

Who is this Skills Pack for?

Skill sprints have been developed in association with our industry partners.  They are a reflection of the needs of L&D and Hiring managers who have told us about their current workforce needs. 

Learners frequently include:

  • Managers and team leaders who need to motivate teams and gain buy-in for projects.

  • Ambitious professionals seeking to advance their careers by developing crucial leadership skills.

  • Project managers and consultants who must influence stakeholders and peers without direct authority.

  • Entrepreneurs and salespeople who need to persuade clients, investors, and partners.

  • Change agents at any level trying to champion new ideas or initiatives within their organisation.

  • Anyone who feels their good ideas are often ignored and wants to communicate with more conviction.

What specific techniques will I learn?

You will learn a blend of psychological frameworks and practical business tools, including:

  • Cialdini’s Principles of Persuasion (Reciprocity, Scarcity, Authority, etc.).

  • Stakeholder Mapping to identify key decision-makers.

  • The TAPS Model (or similar frameworks used in the course) for structuring persuasive arguments.

  • Active Listening & EQ techniques to build rapid rapport.

How is the course delivered?

The course is delivered Live Online via Zoom. This allows you to interact with industry-experts and peers in real-time, just like a classroom, but from the comfort of your home or office.

What happens if I miss a live session?

We encourage live attendance for the best experience, but we understand life happens. All sessions are recorded and made available on the Learning Management System (LMS) so you can catch up at your convenience.

How is the course assessed?

There are no stressful final exams. Assessment is continuous and practical, typically involving weekly quizzes or short practical tasks to ensure you are comfortable applying the skills you’ve learned in real time.

What certification will I receive?

Upon successful completion of the course (and meeting attendance/assessment criteria), you will receive a UCD Professional Academy Digital Badge for the full Skill Pack, which you can display on your LinkedIn profile and CV.