Bachelor of Business Studies (Hong Kong)

Overview

The Bachelor of Business Studies programme in Hong Kong is a prestigious undergraduate degree that enables students to concentrate on a specific discipline including Management, Marketing, HRM or Digital Business. This programme has been designed for those seeking to advance their business education and careers. UCD is a globally-recognised university which is one of a small group of schools worldwide to hold a triple accreditation for AACSB (US), EQUIS (Europe) and AMBA (UK), aiming to nurture the new generation of global leaders in the world of contemporary business.

UCD has four programme pathways on offer as part of the BBS programme. We aspire to produce graduates that will have a significant impact on the general development of business both locally and internationally while climbing the ranks in their chosen career.

UCD aims to provide a stimulating learning environment that encourages programme participants to strategically assess business practices and theories, on an individual and team basis, in order to progress individual and team capacities for management, critical enquiry, ethical governance, leadership and strong interpersonal engagement.

With 6,000 BBS graduates in South East Asia alone, our graduates join an elite alumni community offering networking events on an ongoing basis.

With both full-time and part-time offers of this degree in Hong Kong, we have a programme that will suit a variety of timeframes.

Curriculum

The BBS curriculum is designed to develop future leaders in international business through a wide variety of learning activities. These activities focus on developing informed thinkers, graduates who are mentally agile in problem solving with a strong ability for reflective critically. Programme participants will be confident in their fields of research and will be able to discuss, apply and act upon their knowledge while simultaneously having the ambition and courage to contribute to business and society.

The BBS programme is based on a curriculum structured upon stimulating teaching, learning and assessment approaches designed by leading experts in their fields of business. The innovative learning atmosphere draws on in-class participation, teamwork and online fora. Programme participants will learn to investigate the global business environment using case studies, project work, in-class debate, presentations and online resources reinforced by a wealth of knowledge from our teaching faculty.

Programmes

Among the specialisations currently offered on the programme are:

Management
Marketing
Human Resource Management
Digital Business

Bachelor of Business Curriculum

Stage 1 (60 ECTS) 1 Year

Exempt Due to Recognition of Prior Learning (RPL)

BBS (Management) Hong Kong

Stage 2	Stage 3
Economic Policy and the Global Environment The Future of Organisations and Work Cross Cultural Management Digital Business Marketing Management Human Resource Management	Business Strategy Operations Management Project Management Global Business Organisational Knowledge, Creativity and Innovation Entrepreneurship and Innovation

BBS (Marketing) Hong Kong

Stage 2	Stage 3
Economic Policy and the Global Environment The Future of Organisations and Work Cross Cultural Management Digital Business Marketing Management Human Resource Management	Business Strategy Project Management Consumer & Buyer Behaviour Global Marketing Strategic Marketing Marketing Communications and Digital Marketing

BBS (Human Resource Management) Hong Kong

Stage 2	Stage 3
Economic Policy and the Global Environment The Future of Organisations and Work Cross Cultural Management Digital Business Marketing Management Human Resource Management	Business Strategy Operations Management International Human Resource Management Managing Diversity in Employment Talent Management Management Practice

BBS (Digital Business) Hong Kong

Stage 2	Stage 3
Economic Policy and the Global Environment The Future of Organisations and Work Cross Cultural Management Digital Business Marketing Management Human Resource Management	Indicative module listing to be confirmed in 2021

Summer School

Each August, students on the BBS programme have the opportunity to undertake two of their modules in the UCD Belfield campus in Ireland with our annual Summer School.

Students can apply to partake in the summer school for two Stage 3 modules, Business Strategy and Project Management.

Find out More

Applications for the Bachelor of Business Studies programme in Hong Kong are managed by our partner institution, Kaplan Higher Education Hong Kong.

Please follow the link for further information on the application process: www.kaplan.com.hk/