Global scientific output is doubling every nine years, so it is more important than ever to ensure your research outputs and impacts are easily discoverable and disseminated as widely as possible.
Traditional methods for promoting your research continue to be of primary importance. These include:
You can find specific guidance on scholarly publishing, including citation improvement strategies, by visiting Scholarly/Research Outputs and Activities here on the UCD Research and Innovation Services Portal.
The channels and tools such as websites, social media, direct marketing and webinars, covered in the sections REACH and ENGAGE, are also very effective for promoting research.
Distribute special materials for technical, policymaker and lay audiences via online, direct email and presentations, including:
Visit the section on these communications formats for tools and supports.
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Increase the accessibility and visibility of your research by publishing your work through one of UCD Library's Open Access publishing agreements, or self-archiving a copy of your publication in UCD's Open Access repository.
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Open Access publishing through UCD Library Visit Research Repository UCD |
Use specialised online sharing platforms such as Slideshare, GitHub, figshare, Publons, Zenodo and ResearchGate to share research papers and outputs including reports, datasets, conference papers and presentations.
Online community-based platforms such as Slack, Facebook, Twitter and LinkedIn are also effective for generating discussion about your research.
| Activity | Supports |
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| Find UCD's tools and resources to help you capture your research impact and communicate the value of your research, particularly through writing a Research Impact Case Study. | Visit the UCD Research Impact Toolkit |
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Learn about UCD's communications channels and how to submit news items for those channels Stories can be submitted for inclusion on UCD's main website Submit features and news items to UCD's in-house magazine and possible inclusion also on www.expertise.ucd.ie |
Guide to Writing Press Releases and News Stories for UCD [PDF] Contact UCD Newsdesk Contact UCD Today |
| Activity | Supports |
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| Learn how to assess your research outputs and impacts for newsworthiness and write a press release for submission to media, with this practical guide for researchers | Promote Your Research to the Media [PDF] |
| See Professor Mark Reed's 'Media Impact Guide and Toolkit' for planning, targeting and evaluation tools for media engagement | Visit Fast Track Impact |
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| Post news stories with links to your research outputs on dedicated academic news platforms, such as AlphaGalileo (UK and Europe), EurekAlert! (US), Science|Business and Science X. | UCD has an institutional subscription with Alphagalileo.org. Contact your local communications office to submit stories for this platform. |
| It is also worth publishing articles on community platforms with scale to share data and analysis, such as The Conversation and Medium.com | See UCD Institute for Discovery 'Writing tips for The Conversation' |
Go to Communications Planning for Research Questionnaire