The Marketing Group at UCD has an international reputation for the quality of its research and teaching. The mission of the Marketing Group is to provide leadership in the teaching and practice of marketing through international-standard research and scholarly publications and by communicating marketing knowledge through excellence via our taught programmes.
The interaction between research and teaching is one of the key features distinguishing leading business schools around the world. We clearly recognise the link between research and teaching and strenuously promotes the development of high quality research.
The Marketing Group has a specific commitment to research and publication and the volume and range of its output strongly reflects this commitment. Each group member has brought distinct ideas and experience to bear in his/her research resulting in a valuable and rewarding diversity of topics and approach.
Professor Mary Lambkin
"Mergers and acquisitions as a growth strategy - Is bigger better?"
Professor Damien McLoughlin
"The marketing of Christmas"
Dr. Marius Claudy
"Developing and marketing sustainable products"
Captured by technology? How material agency sustains interaction between regulators and industry actors.
Finch, J., Geiger, S., & Reid, E. (2017). Captured by technology? How material agency sustains interaction between regulators and industry actors. Research Policy, 46(1), 160-170.
Not a Problem: A Downside of Humorous Appeals
McGraw, A. P., Julie L. Schiro, Philip M. Fernbach (2015), “Not a Problem: A Downside of Humorous Appeals,” Journal of Marketing Behavior, 1 (2), 187-208.
Consumer resistance to innovation; a behavioral reasoning perspective
Claudy, Marius, Rosanna Garcia, Aidan O'Driscoll (2014) 'Consumer resistance to innovation; a behavioral reasoning perspective'. Journal of the Academy of Marketing Science, 43
The importance of framing for consumer acceptance of the Smart Grid: A comparative study of Denmark, Norway and Switzerland
Madeleine Broman Toft, Geertje Schuitema, John Thøgersen (2014) The importance of framing for consumer acceptance of the Smart Grid: A comparative study of Denmark, Norway and Switzerland . Energy Research & Social Science 3, 113–123 -
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