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How to talk about climate change so that people actually listen

Wednesday, 5 November, 2025

Photo credit: COP26, Glasgow 2024, William Gibson on Unsplash
Photo credit: COP26, Glasgow 2021, William Gibson on Unsplash

Research finds that collective belief in climate change is built though conversations with the people we trust - friends, family members, neighbours and workmates. The problem is that these conversations can feel uncomfortable and most people avoid talking about climate change, or thinking about it at all. So how can we encourage conversations and through them build a shared mandate for climate action?

Our speaker: George Marshall is the founder of (opens in a new window)Climate Outreach and one of Europe’s top experts in climate change communication. George has advised the World Bank, United Nations and over 20 governments, including the last Irish Government, on public engagement. He is the author of Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change and is an adjunct fellow at the Department of Psychology, University of Queensland.

Following George's talk there will be a panel discussion featuring UCD's (opens in a new window)Cara Augustenborg (School of Architecture, Planning and Environmental Policy), (opens in a new window)Orla Kelly (School of Social Policy, Social Work and Social Justice) and (opens in a new window)Shane McGuinness (School of Geography).

This event will also see the announcement of the 2025 UCD Climate Fellows, a programme organised through the UCD Earth Institute.

UCD Earth Institute

University College Dublin, Belfield, Dublin 4, Ireland.
T: +353 1 716 7777