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Posted: 08 July 2008

UCD spin-out ChangingWorlds launches with Far East Tone Taiwan

UCD spin-out ChangingWorlds, the global expert in mobile data personalisation and subscriber intelligence techniques for mobile operators, has announced that Far East Tone (FET), Taiwan, is the latest mobile operator to deploy its ClixSmart Intelligent Portal Platform solution to support its mobile data strategy.    

ChangingWorlds is providing full portal management support to enable FET to rapidly develop, update and publish a feature rich mobile portal. It provides FET with intuitive editorial functionality to easily edit and publish an array of rich mobile content so that FET can focus on the creation of compelling data services.

Moreover, the ‘One-click-publishing’ features enabled by ChangingWorlds’ portal management reduce the time-to-market of new data services and minimises portal administration overheads for FET.

ChangingWorlds is also enabling ‘Profiling Lite’, which enables limited personalised services based on user demographics. FET plans to implement full ClixSmart intelligent personalisation later this year in order to offer subscribers highly relevant and individualised mobile data services.

FET will also deploy ClixSmart Content Integration Manager, a solution which automatically generates personalised, dynamic content teasers that enrich the user experience of the FET mobile portal, stimulates increased click-through and drives up mobile data ARPU (Average Revenue Per User).

ClixSmart teasers, which include text and images, are rotated dynamically and personalised according to the ClixSmart user profile to provide a compelling and relevant user experience that entices portal users into downloading more portal content, thus driving up traffic and increasing data revenues.

As part of its service to FET, ChangingWorlds will also deliver ClixSmart Device Manager, a high performance rendering and transcoding solution which optimises the portal content presentation on different subscriber handsets.  

This international deal follows on from the seven figure deal which ChangingWorlds announced in January with Vodacom, the number one mobile operator in South Africa with over 23 million customers.

In March, ChangingingWorlds won the inaugural Irish Technology Leadership Group (ITLG)/Irish Times Innovation Award. This Award was established by the ITLG to recognise an innovative Irish company which it is believed has the most potential to succeed on the international stage.

The ITLG is an independent organisation comprised of a number of high-level technology leaders in Silicon Valley who are Irish or Irish-American and who are committed to helping Ireland address the challenges of embracing new technology opportunities.

ChangingWorlds was founded in 1999 by Professor Barry Smyth and Paul Cotter as a spin-out from the UCD School of Computer Science and Informatics. ChangingWorlds' customer base worldwide includes Vodafone Global, the O2 Group, T-mobile, TeliaSonera, CSL Hong Kong and Celcom Malaysia.

ChangingWorlds continues to maintain a strong strategic link with the University as its ongoing R&D activities are taking place in NovaUCD, the Innovation and Technology Transfer Centre at UCD. The company now employs over 140 highly qualified staff in Dublin, including NovaUCD, Malaysia (Kuala Lumpur) and USA (San Francisco).

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David Moran, CEO, ChangingWorlds