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Posted: 26 September 2008

Business experts reveal beauty, gaming and music industry secrets

To inspire secondary school students to consider the career possibilities afforded by a degree in business, UCD Quinn School of Business hosted a talk by Eoghan O’Sullivan, the Commercial Director of Luxury Products at L’Oreal on 23 September 2008. In front of a several hundred strong student audience, O’Sullivan outlined the five key strategies behind L’Oreal’s success as a company with €17bn sales, €560m in R&D investments and more than 63,000 employees.

According to O’Sullivan, the elements include: unique expertise in beauty; the science of beauty; strategic portfolio of brands; global or nothing; and our people. He explained how L’Oreal is committed to the environment, health and safety, community affairs and social affairs, and continued to express to the audience that ‘successful careers are built on attitude and not just aptitude’.

“With this series of talks, we endeavour to show students exactly what a career in business means in today’s world,” says Professor Tom Begley, Dean of Business at UCD. “We would encourage business teachers to bring their students to hear firsthand how these companies became some of the largest and most successful enterprises in the world.”

“Students are far more sophisticated today that ever before and these talks will capture their imagination with hands on experience and an interactive Q&A session,” says Chris Doyle, CEO of SPIN 1038 who are sponsoring the series of talks. “Having participated in last year’s series, we recognize the benefits of such talks and are delighted to support UCD in this initiative.”

The second talk in the series, ‘The Business of Gaming’ is scheduled for 9 October 2008 and will be presented by Microsoft Ireland’s Home and Entertainment Division Manger, Orla Sheridan and Microsoft Games Studio Group Manager, Michel Buch Andersen.

The third, and final, talk in the series will be presented by Universal Music Ireland’s Marketing Director and Former Managing Director of BMG, Freddie Middleton and Digital Campaign Manager, Gill Dooley. It will take place on 23 October 2008.

The case study competition run in conjunction with the ‘Business of...Series 2008’ offers three students the opportunity to win a one-day internship in any of the three companies featured in the series. To participate in the case study or attend the talks visit

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Business experts reveal beauty, gaming and music industry secrets