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Posted 24 November 2008

Outliers: The Story of Success - Malcolm Gladwell at UCD

Malcolm Gladwell, the best selling author of The Tipping Point (2000) and Blink (2005), will deliver his first ever public lecture in Ireland at UCD on Thursday 27 November 2008 at 7:00pm.

A global phenomenon and one of the most brilliant and influential writers of his generation, Malcolm Gladwell explores and captures social trends and behaviour in ways that define the age.

In his lecture, Gladwell will take the audience on an invigorating intellectual journey to reveal what makes a 'successful person' - the question tackled in his latest book Outliers: The Story of Success.

"In this book, I'm interested in people who are outliers - in men and women who, for one reason or another, are so accomplished and so extraordinary and so outside of ordinary experience that they are as puzzling to the rest of us as a cold day in August," says Gladwell.

He argues that we currently pay too much attention to what successful people are like, and too little attention to where successful people are from: their culture, their family, and their generation. He challenges conventional notions to create an entirely new model for seeing the world.

Gladwell is brilliant and entertaining. In 2005, he was named one of Time Magazine's 100 Most Influential People. His first public speaking engagement in Ireland hosted by the UCD John Hume Institute will take place in UCD on Thursday 27 November 2008.

To register your interest in attending the event and for full details, please email:

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Outliers: The Story of Success - Malcolm Gladwell at UCD